It developed into its heyday during the Qing Dynasty.

(1) Breaking away from the book binding and illustration period. Late Ming and early Qing dynasties (2) The heyday of imitating Thai and Western calligraphy. Mid-Kangxi "Gusu Version" New Year Pictures (3) Popular period for citizens and farmers. Late Qing Dynasty and Early Republic of China (4) "New Year Painting" period. After the founding of the People's Republic of China, it mainly focused on depicting Suzhou's customs, customs and historical sites.

(1) Approximate color with low saturation

(2) Highly saturated contrasting colors

(1) Circular composition. The circle represents happy reunion and the same origin in the world

(2) Full-length symmetrical composition

3. Interesting and exaggerated styling

"Dynamic illustration, as a dynamic and interactive illustration form, brings new possibilities to illustration design" 8. 8 Yu Lu. Innovation and expansion of dynamic illustration in the field of illustration design [J]. Hunan Packaging, 2023,38(04):133-136.DOI:10.19686/j.cnki.issn1671-4997.2023.04.031

Due to the diversified expression forms of dynamic illustrations, static illustrations, which originally had a limited range of expression, carry more information and have greater vitality and development space than traditional static illustrations." 9 9 Huang Liyan. Research on dynamic illustration design of Nanjing Ming City Wall under the background of cultural and tourism integration [D]. Nanjing University of Posts and Telecommunications, 2023.

It has a narrative function and controls the appearance and disappearance of text through the promotion of images and timelines, allowing designers to better convey their ideas and increase the interactivity of illustrations.

I visited Mr. Fu Xiangpeng (Picture 3-11), one of the new inheritors of Taohuawu New Year paintings in Suzhou. I learned from Mr. Fu’s oral account that he joined the society in 2008 and studied under Mr. Fang Zhida, a national inheritor. Students in the fourth Taohuawu New Year Painting Training Class of the New Year Painting Society.

In the beginning of the first episode "Farewell to the Year of the Ox" in the second season of the New Year Painting popular science documentary "New Year Painting·Pictured Year" produced by CCTV's Agricultural and Rural Channel, local New Year painting elements are combined with dynamic illustrations to create a slightly more serious and solemn look. The documentary adds a touch of humor. Since the broadcast time of this documentary episode is during the New Year, the background designed at the beginning is a studio, with Tianjin Yangliuqing door god Jingde and Shaanxi Fengxiang Stove King as hosts (Figure 3-12). The background remains static, and the dynamic part is Jingde and Stove King. The mouth opens and closes in a speaking state, and finally the hands are added to express New Year greetings with subtitles. It is similar to the daily news program where the host greets and then inserts the news guide. Also at the beginning of the third episode of the second season of the program "New Year Pictures·Pictured Year", "She in the New Year Pictures", there are related dynamic illustrations presented. The elements of the New Year pictures are Qin Liangyu, the female general and goalkeeper who is flattered in the Jiajiang New Year pictures in Sichuan, and the dynamic lens is through Qin Liangyu The interaction with the protagonist, the little girl, says the word "password" and then opens the door. The dynamic part of the New Year picture is Qin Liangyu's sleeves and phoenix crown fluttering, and the expression changes slightly with the mouth (picture 3-13), adding a sense of interactivity to the show. In addition to the "New Year Pictures·Pictured Year" program, the Hunan Museum produced a related popular science dynamic illustration short film "Traveling with Cultural Relics - The Door Gods of the Republic of China New Year Pictures" for the Hunan Tantou New Year Pictures in 2021. It was designed as a webcast in the image of the door gods Qin Shubao and Yuchi Gong. The anchor image introduces and popularizes science on the production technology and process of beach New Year paintings. It is the most famous among the popular science beach New Year paintings. The dynamic part of the line engraving plate is that the engraving plate slides from top to bottom with the door god (Figure 3-14).

1. Increase the commercial value of Taohuawu New Year pictures. Make the characters and scene elements of the New Year pictures come alive, and bring an immersive experience to offline audiences in the form of science popularization or interaction. Increase visibility and recognition through promotion and investment through multiple media. Based on the extension of illustrations, more products in line with modern aesthetics will be developed to meet market demand, attract young people to consume, increase their commercial value, and promote inheritance and development.

2. Effectively convey the cultural value of Taohuawu New Year pictures. The communication method of dynamic illustrations is not limited by time and space, and can better realize the effective transmission of traditional culture. Dynamic illustrations use frame-by-frame animation, tween animation and other technical means to transform Taohuawu New Year pictures from static to dynamic, making the pictures more vivid and interesting.

For example, in the 2019 New Year Painting New Year Painting Creation Camp Achievement Exhibition held by Tsinghua University, the innovative design of Taohuawu New Year Paintings was presented with the brand image design of "Peach Blossom Scenery". The work was themed "Fu Lu Shou", which symbolizes "Fu Lu Shou". Happiness, auspiciousness, longevity; the main colors of the work use the classic peach, green and purple in Taohuawu New Year pictures to form a contrast. The presentation of New Year picture elements expresses the traditional New Year picture woodblock printing in the form of digital painting. texture, and refining and rearranging the auxiliary decorative patterns in the New Year pictures (Figure 4-1). Retain the interest in traditional art and achieve the unity of tradition and innovation in the work.

The extension of elements helps the pattern to highlight the theme, as well as the composition, the combination of dots, lines and surfaces for decoration, as well as the use of color. For example, illustrator Li Yaohui's New Year-themed illustrations of the Year of the Tiger carefully depict and decorate the tiger, making the image of the tiger more three-dimensional and vivid. (Figure 4-2)

Through drawing software and image processing software, a series of static images are also continuously played through frame-by-frame animation, stop-motion animation, etc. in animation principles. Create dynamic effects. It involves the combination of editing and sound effects. Through the connection of pictures, lens switching, zooming in and out, etc. in editing, the visual impact of dynamic illustrations is stronger. The combination and assistance of sound effects can enhance the atmosphere and appeal of the work to achieve a unified audio-visual effect. .

It is a dynamic presentation that simulates the dynamics of characters, objects and natural things in real life. It can be realized through fixed-point movement and fixed-point manipulation of objects or elements through the design software Adobe After Effects. The dynamic expression technique of quasi-object animation can improve the authenticity of dynamic illustrations and make the entire picture more vivid and natural. It can show the movements of characters and the dynamics of auxiliary objects in the picture, making the picture interesting.

It means that one image disappears, slides, switches, etc. as another image appears. You can control the transparency at fixed points in the timeline through the design software Adobe After Effects, or create and create multiple static layers through Adobe Photoshop to create a timeline and add and adjust individual static layers in sequence. Use its dynamic expression technique to explain the meaning of the patterns or elements in the Taohuawu New Year paintings or the origin of the story in words, so as to achieve the popular science effect of unified pictures and texts.

Classic works and traditional patterns representing "Fu", "Lu", "Longevity", "Happiness" and "Wealth" are selected and extracted. Fu: The elements are selected from flowers, wealth, bats and fortune lanterns; the interpretation of five blessings is coming, flowers Open wealth. Lu: Five sons win the first prize, Chenlong; hope that the sons will become dragons, high officials and generous salaries. Longevity: Ran Deng Taoist and Magu offer longevity; peace and health, longevity as long as Nanshan. Happy: Qilin brings a son; if you get married well, you will have a son soon. Wealth: Zhao Gongming, Liu Hai and Jin Chan; financial resources are rolling in, making money every day.

(1) Symmetrical composition. The central axis of the picture is usually two or more characters facing each other left and right or up and down to form a relatively harmonious and unified picture (Figure 5-1), which achieves a visual balance and helps the audience better understand the content and theme of the picture.

(2) Four-corner composition. In a picture with a four-corner composition, the secondary elements or textual information are generally arranged around the main picture as the center of the picture circle (Figure 5-3). Forming a gathered four-corner layout can focus the audience's attention more Go to page center 10. 10 Huang Liyan. Research on the dynamic illustration design of Nanjing Ming City Wall under the background of cultural and tourism integration [D]. Nanjing University of Posts and Telecommunications, 2023.

Ni Chuanjing, an illustrator from Hong Kong, China, is one of the youngest winners on the Forbes Art List. Her modern illustration style perfectly blends Eastern and Western culture and artistic traditions. Her works show a strong Eastern charm and Western expression techniques. Brilliant and impactful, it has been hailed as “showing the West with the colors of the East” Fang's Philosophy" 12. 12 Zhang Jingyue. Appreciation of the illustrations of contemporary illustrator Ni Chuanjing [J]. Art Technology, 2016, 29(06): 205. For example, in the "China Moon" illustration poster she drew for China Ping An Insurance Group The composition absorbs the emphasis on space near and far in Western paintings, creating a sense of spatial depth in the picture. The objects retain the emphasis in Eastern paintings. Express the characteristics of lines and enhance the beauty of the picture through the arrangement and combination of points, lines and surfaces. The objects in the front are carefully depicted, and the objects in the back are relatively simplified to express the primary and secondary relationships (Figure 5-5).

"Blooming Wealth" extracts and transforms the peonies, pomegranates, and longevity peaches in the painting and combines them with bats and lucky lanterns, which also represent symbols of blessing.

"Five Sons Win the First Prize" is a scene of five children competing for helmets. Because "helmet" and "kui" are homophones, it symbolizes that winning the helmet will lead to the top spot in high school. It expresses people's hope that future generations can make progress and achieve high achievements in their studies and careers. Beautiful long-cherished wish.

The image of "Randeng Taoist" is astride a fairy deer, holding a stick in his right hand, with a red face and white beard, holding a wishful thinking in his left hand, and hanging a gourd on his waist to ward off evil spirits and ensure peace and longevity. The Taohuawu New Year picture "Ma Gu Presents Her Birthday" features a whisk in hand and longevity grass on the shoulder. For example, the Wuqiang New Year painting "Magu Presents Her Birthday" features a person standing on auspicious clouds with her feet holding a longevity peach (Picture 5-6).

The pattern of "Qilin Sending a Child" shows a boy holding Ruyi and herbs riding on a Qilin. The Qilin is represented by a dragon's head, an elk's body, and an ox's tail. Folks believe that the Qilin is a beast of benevolence and righteousness and a symbol of auspiciousness. If you worship the Qilin, you can have children.

The image of "Zhao Gongming" is wearing an iron crown, with a black face and thick beard, holding a whip astride a tiger, punishing evil and promoting good, and bestowing gold and silver. "Liu Hai Playing with the Golden Toad" often posted in shops is also known as Liu Hai throwing money. The Golden Toad is a three-legged frog. In ancient times, it was believed that those who get the Golden Toad can get rich. Therefore, "Liu Hai Playing with the Golden Toad" means that the money will be made abundantly and deeply. Popular with merchants and businessmen.

By using the quasi-animation method, the New Year picture elements in the painting are displaced, rotated, fixed-point manipulated, and opacity controlled to achieve dynamic effects.

The production of the dynamic illustration design series relies on new media technology, and the presentation method is through scanning and presenting on electronic displays and mobile phones (Figure 5-32).

The static illustration part has been extended to include red envelopes, small couplets, silk scarves, mobile phone airbag holders, stickers, calendars, desk lamps and other cultural and creative designs (Figure 5-33 to Figure 5-39), which is conducive to the further development of the work "There is a Painting in the Wood" dissemination and promotion.