Introduce suitable merchants, fill the commercial space, allow the project to operate normally and generate income, and enhance the economic value of the entire commercial real estate project.

Gathering different business formats and types of merchants to create rich and diverse consumption scenarios to meet the consumption needs of surrounding residents and target customer groups in shopping, dining, entertainment, leisure and other aspects, thereby attracting more customers and enhancing the popularity and competitiveness of the project .

Attracting high-quality anchor stores and brand stores can drive the development of surrounding small and medium-sized stores, form a good business atmosphere, and build an interdependent and collaborative development business ecosystem.

Based on the location of the project, surrounding population structure, consumption level, traffic conditions and other factors, determine whether the commercial real estate will be built into a shopping mall, commercial street, professional market or office building, as well as the corresponding target customer group, such as for young and fashionable people Groups, family consumers or business office workers, etc.

Reasonably divide different functional areas. For example, in a shopping mall, it is necessary to plan the respective locations of main stores, sub-main stores, retail stores, catering areas, entertainment areas, etc. to ensure reasonable guidance of people flow and mutual promotion between business formats.

Investment team members need to have commercial real estate knowledge, marketing capabilities, communication and negotiation skills and other qualities.

Conduct regular training for team members, covering project status, investment policies, negotiation skills, market trends, etc., so that team members can accurately introduce project advantages to customers and effectively respond to various investment scenarios.

Analyze the business competition situation in the region, understand the format distribution, brand presence, operating performance, etc. of existing commercial projects in the surrounding area, and identify market gaps and opportunities for differentiated competition.

Based on project positioning and planning, combined with market research results, potential brands that meet the requirements are selected and a target brand library is established. The brand library should cover brands of different business types and grades, such as internationally renowned fast fashion brands in the retail category, domestic mass apparel brands, and chain dinner and light catering in the catering category.

Determine the rent calculation method (such as fixed rent, commission rent, or a combination of the two), rent level (set with reference to similar projects in the surrounding area and based on your own positioning), lease period, rent-free period, etc.

Policies such as decoration subsidies, advertising space support, and property fee discounts have been introduced to enhance the appeal to brand owners and help them better carry out business activities.

Participate in various commercial real estate exhibitions, hold investment promotion meetings, place advertisements in business districts where target brands are concentrated, etc., communicate directly with brand owners face-to-face, and demonstrate project features.

Use official websites, social media platforms (WeChat public accounts, Weibo, Douyin, etc.), industry websites and other channels to publish project investment information, advantages and highlights, investment activities and other content to increase the visibility and exposure of the project.

The investment promotion team gets in touch with the target brand owners, invites them to inspect the project, introduces the project situation, investment policies, etc. in detail, answers the other party's questions, and understands their intention and needs to settle in.

Conduct multiple rounds of negotiations on specific terms such as rent, lease period, decoration requirements, opening time, etc. After both parties reach an agreement, a formal lease contract will be signed to clarify the rights and obligations of both parties.

Provide brand owners with services such as site delivery, decoration guidance and coordination to ensure that the decoration work proceeds smoothly, the decoration is completed according to the established time points, and the opening conditions are met.

Organize brand owners to carry out pre-opening preparations, including personnel recruitment and training, product preparation, marketing activity planning, etc., to ensure the smooth opening and operation of the project.