Common disadvantages of following the trend: In the business field, once an emerging industry emerges and shows signs of profitability, a large amount of capital and companies will flock to it. This blind following of trends directly leads to market supply far exceeding demand and serious homogeneity of products or services. Take shared power banks as an example. For a time, the streets were flooded with various brands, fiercely competing for spots and engaging in price wars. The profit margins were extremely compressed. Many small and medium-sized brands went bankrupt because they were unable to afford high operating costs and loss-making subsidies. ; At the same time, excessive resource investment has resulted in a waste of production materials. Production lines that were hastily launched and quickly shut down, idle equipment, and a large amount of R&D and marketing expenses invested in the early stage were wasted.

Case: The unmanned retail trend in the past few years was stimulated by e-commerce giants testing the waters of unmanned convenience stores, and countless start-up companies followed suit. They did not fully consider complex operational scenarios, such as product theft prevention, equipment maintenance, and differences in consumer shopping habits. They blindly opened stores and put in equipment based on their enthusiasm and pursuit of concepts. In the end, due to immature technology, high operating costs, and poor actual consumption experience, more than 90% of unmanned retail projects failed, and a large number of unmanned shelves became "scrap" on the street, and entrepreneurs lost their money.

Limitations of past experience: The wheel of development of the times is rolling forward, and technological innovation is changing the way of life and production at an exponential rate. Traditional experiences that were once effective may now become obstacles to development. In the field of media, the print media era’s profit model that relied on circulation and advertising space was unsustainable under the impact of new Internet media. In the past, the lengthy process of reporters reporting, editing and typesetting, printing by printing plants, and distribution by publishers has been replaced by self-media creators. The efficient model of key release and precise push by platform algorithm has been completely overturned. Even the once glorious newspaper giants will have no choice but to survive in the cold winter of the industry if they stick to the old laws and are unwilling to get involved in emerging tracks such as online content creation and short video operations.

Example: Traditional manufacturing relies on the strategy of large-scale mass production, small profits but quick turnover, and seizes the market with the advantage of cheap labor. However, as the demographic dividend disappears, labor costs rise, and consumers have increasingly strong demands for product quality and personalized design, those who are still clinging to the old production model will only fall into a quagmire of price wars and be outperformed by their high value-added, customized production counterparts. Leave it behind. For example, some traditional clothing processing factories, faced with the flexible supply chain of fast fashion brands and the unique customization of niche designer brands, will be unable to withstand the dilemma of loss of orders and declining profits without transformation and upgrading.

Precise research: Enterprises must have a comprehensive insight into the market, send professional research teams, and use multiple methods such as questionnaires, in-depth interviews, and focus groups to accurately locate the age level, consumption preferences, and purchasing capabilities of the target customer groups; closely track the entire life cycle of competing products. , from new product research and development, market promotion to after-sales feedback, to explore opportunities for differentiated competition; internally dig deep into its own technology research and development bottlenecks, redundant links in the production process, and management structure hierarchical shortcomings to provide detailed basis for accurate decision-making. When individuals plan career development, they also need to investigate the prospects of the target industry, corporate employment needs, and job skill requirements, examine their own strengths and weaknesses, and take inventory of personal assets such as network resources and learning abilities.

Quantitative analysis: In commercial project decision-making, professional financial models are used to accurately calculate key indicators such as project start-up capital, operating costs, expected income, return on investment, break-even point, etc.; big data analysis tools are introduced to estimate market capacity growth trends, Dynamic data such as consumer retention rate and repurchase frequency provide solid data support for decision-making. In terms of personal learning and growth, a quantitative learning plan is formulated, stipulating the daily learning time, the number of knowledge points mastered per week, and monthly skill improvement goals. The quantitative learning results are accepted through phased tests and practical project results, and learning strategies are adjusted in a timely manner.

Resource adaptation: When companies plan expansion strategies, they consider whether human resources have cross-regional and cross-business management capabilities; whether financial resources can support the huge capital flow of mergers, acquisitions, reorganizations, and new factory construction; whether technical resources can meet the demand for cutting-edge technology in new product research and development. need. For example, technology companies cross-border into automobile manufacturing. If they do not have automotive engineering professionals, mature vehicle production technology, and sufficient funds to cope with the challenges of long R&D cycles and large initial investments, they will most likely fail when they enter the industry hastily. At the personal level, when preparing to start a business, you need to weigh whether your own funds can survive the slow period of capital recovery in the early stages of the business; whether the accumulated professional knowledge and skills can match the technical threshold of the entrepreneurial project; whether the network resources can help open the market and obtain key cooperation.

Market fit: Product research and development closely follows consumer trends, pays attention to current trend elements such as health and wellness, national trend culture, and stay-at-home economy that young people are passionate about, and integrates product design concepts; captures the special needs of niche consumer groups, such as pet weight loss spurred by pet obesity. Market segment products such as food and e-sports protective gear exclusively for gamers. The service model is in line with the pace of modern life, creating a closed loop of O2O services integrating online and offline services, providing convenient experiences such as instant delivery, remote diagnosis and treatment, and real-time interaction with online education to meet consumers' pursuit of efficient and personalized services.

Product research and development: Abandon the practice of simply imitating the appearance and functions of competing products, and explore the deep unmet needs of users. For example, in the field of smart home, it is not limited to primary products such as smart lights and door locks. It conducts in-depth research on home scenarios and launches an intelligent ecosystem that integrates health monitoring, safety protection for the elderly and children, and whole-house energy management and control; it also introduces cross-domain technology integration to integrate Medical-grade sensors, artificial intelligence algorithms and home products are combined to enhance product added value and competitiveness.

Marketing strategy: Abandon the traditional extensive marketing of overwhelming advertising and burning money in exchange for traffic. New consumer brands make good use of content marketing, and accurately reach target consumer groups through Xiaohongshu grass planting, Douyin short video plot implantation, and Bilibili popular science video cooperation; they use private domain traffic operations to build brand communities and hold online events Launch fan activities to enhance user stickiness and brand loyalty; traditional brands use digital transformation to achieve precise push and personalized promotions based on user consumption data to improve marketing conversion rates.

Career planning: Abandon the short-sighted behavior of following popular professions, and combine personality tests, interests and hobbies exploration, and ability inventory to anchor a career direction that suits your personal characteristics. For example, people who are outgoing, good at communication and sensitive to numbers can avoid pure accounting positions and join the fields of financial consulting and investment consulting to give full play to their comprehensive advantages; pay attention to industry trends and reserve in advance the needs of emerging industries such as artificial intelligence, big data, and new energy. Skills to embrace opportunities for career transformation; review career development regularly, adjust plans in a timely manner, and adapt to changes in the workplace.

Learning improvement: break the single learning model, build an immersive environment for language learning, travel to native-speaking countries, participate in international exchange projects, combine one-on-one online foreign teachers, and daily check-in practice with language learning APP; skill learning is project-driven and participates in open source Project and enterprise internship training, learning by doing, applying theoretical knowledge to practice in real time, accelerating knowledge absorption and skill training.

Infrastructure construction: Transportation planning is adapted to local conditions. Mountainous cities give priority to the development of special transportation such as winding roads, cable cars, and cableways based on topography; tourist cities build slow traffic systems, plan bicycle lanes, pedestrian blocks, and connect scenic spots to take into account tourist travel experience and city sightseeing. Demand; Sponge city construction is based on precipitation characteristics and soil permeability, laying out rain gardens, sunken green spaces, and permeable pavements to achieve natural accumulation, penetration, and purification of rainwater.

Public policy formulation: People's livelihood policies are implemented accurately, poverty alleviation policies conduct in-depth research on the causes of poverty in poor areas, medical assistance and health poverty alleviation are strengthened for those who are poor due to illness, and education subsidies and vocational training are increased for those who are poor due to education; industrial policies are in line with the local economic structure During the transformation period of resource-based cities, we should formulate support policies for alternative industries, cultivate emerging industries such as new energy and cultural tourism, guide laid-off workers to re-employ, and promote sustainable urban development.

Risk avoidance: The company's new product research and development strictly follows market research, technical feasibility testing, and small-scale pilot promotion processes to effectively reduce product quality risks and market unsaleable risks; investment decisions rely on professional risk control models and due diligence to avoid illegal fund-raising and high leverage Traps to ensure the safety of funds. Make full preparations before personal job interviews, simulate interview scenarios, analyze job requirements, improve interview success rates, and avoid the risk of job failure; rationally allocate assets in investment and financial management, diversifying into different categories such as stocks, funds, bonds, gold, etc., to reduce the impact of single asset fluctuations.

Quick adaptation: New employees in the workplace join a new company and new industry, quickly learn the company's business processes, industry terminology, and integrate into team collaboration; companies face sudden market changes, such as rapid transformation of production of anti-epidemic materials and online business under the impact of the epidemic, and flexible adjustments operating model to maintain survival and development.

Cultivate a culture of innovation: All industries and fields abandon path dependence and inspire grassroots initiative. Researchers bravely venture into no-man's land and explore cutting-edge technologies; entrepreneurs dare to challenge traditional business models, giving rise to new business formats such as the sharing economy, gig economy, and Web 3.0. ; Create an innovative atmosphere within the company, set up an innovation reward mechanism, encourage employees to propose new ideas and new processes, and promote the overall progress of the industry.

Sustainable development: The company adheres to the principle of "seeing the road without taking it", grows steadily, and builds a century-old store; social development projects are in line with local realities, use resources efficiently, and are ecologically friendly to achieve coordinated development of regional economy, society, and environment, and create a better future for future generations. Build a solid foundation for development.