MindMap Gallery Wine marketing system
Sales, starting with building a marketing system, are indispensable in every aspect. , This mind map provides a comprehensive and systematic framework for the wine marketing system, aiming to help wine brands achieve precise marketing, enhance brand value and market competitiveness.
Edited at 2025-02-12 09:01:56In order to help everyone use DeepSeek more efficiently, a collection of DeepSeek guide mind map was specially compiled! This mind map summarizes the main contents: Yitu related links, DS profile analysis, comparison of DeepSeek and ChatGPT technology routes, DeepSeek and Qwen model deployment guide, how to make more money with DeepSeek, how to play DeepSeek, DeepSeek scientific research Application, how to import text from DeepSeek into MindMaster, the official recommendation of DeepSeek Wait, allowing you to quickly grasp the essence of AI interaction. Whether it is content creation, plan planning, code generation, or learning improvement, DeepSeek can help you achieve twice the result with half the effort!
This is a mind map about DeepSeek's 30 feeding-level instructions. The main contents include: professional field enhancement instructions, interaction enhancement instructions, content production instructions, decision support instructions, information processing instructions, and basic instructions.
This is a mind map about a commercial solution for task speech recognition. The main content includes: text file content format:, providing text files according to the same file name as the voice file.
In order to help everyone use DeepSeek more efficiently, a collection of DeepSeek guide mind map was specially compiled! This mind map summarizes the main contents: Yitu related links, DS profile analysis, comparison of DeepSeek and ChatGPT technology routes, DeepSeek and Qwen model deployment guide, how to make more money with DeepSeek, how to play DeepSeek, DeepSeek scientific research Application, how to import text from DeepSeek into MindMaster, the official recommendation of DeepSeek Wait, allowing you to quickly grasp the essence of AI interaction. Whether it is content creation, plan planning, code generation, or learning improvement, DeepSeek can help you achieve twice the result with half the effort!
This is a mind map about DeepSeek's 30 feeding-level instructions. The main contents include: professional field enhancement instructions, interaction enhancement instructions, content production instructions, decision support instructions, information processing instructions, and basic instructions.
This is a mind map about a commercial solution for task speech recognition. The main content includes: text file content format:, providing text files according to the same file name as the voice file.
wine Marketing system
1. Brand positioning and value proposition
Core mission
Clarify the unique position of a brand in the mind of consumers
Key actions
Refining brand stories (such as historical heritage, brewing craftsmanship, terroir characteristics)
Determine the target population (such as high-end consumers, young people, wine enthusiasts)
Design brand slogans and visual logos (such as wine labels, packaging, advertising slogans)
tool
Positioning map, brand pyramid model
2. Product Line and Pricing Strategy
Core mission
Design product portfolio according to market demand and brand positioning
Key actions
Dividing product lines (such as entry-level, mid-range, high-end; dry red, dry white, sparkling wine)
Develop differentiated pricing strategies (such as based on production areas, years, and scarcity)
Develop limited edition or co-branded models to increase brand premium
tool
Product life cycle analysis, price elasticity model
3. Consumer Experience and Sensory Marketing
Core mission
Improve consumers' tasting and purchasing experience through five sense design
Key actions
Optimize product packaging (such as bottle design, bottle opening ceremony)
Design immersive wine tasting activities (such as offline tasting, winery travel)
Use digital tools to convey sensory experiences (such as video display brewing process, sound marketing)
tool
Sensory brand audit form, customer journey map
4. Channel management and distribution strategy
Core mission
Build an efficient distribution network to cover the target market
Key actions
Choose the right channel (such as large-scale companies or platforms with customer resources, offline wineries, setting up branches to operate regional markets; online e-commerce, social e-commerce)
Formulate channel incentive policies (such as rebate and promotional support)
Establish a direct store or membership system to enhance customer stickiness
tool
Channel profit analysis, distributor evaluation model
5. Digital Marketing and Customer Relationship Management
Core mission
Use digital tools to enhance brand exposure and customer loyalty
Key actions
Build an online marketing matrix (such as official websites, social media, mini programs)
Carry out content marketing (such as popular wine knowledge and wine tasting videos)
Implement membership system and private domain operations (such as points system, exclusive discounts)
tool
CRM system, social media analysis tools
6. Data analysis and optimization
Core mission
Data-driven marketing decisions
Key actions
Collect sales data and consumer feedback
Analyze marketing campaign effects (such as conversion rate, customer retention rate)
Continuous optimization strategies (such as adjusting product portfolios and improving promotional methods)
tool
Data analysis platform, A/B testing