Amazon Leadership Guidelines: Detailed interpretation of 14 guidelines, such as customer first, customer needs-oriented, and focus on customer experience and satisfaction; long-term thinking, do not sacrifice long-term value for short-term interests, and focus on the long-term development of the company; desire innovation and encourage Employees are brave enough to try new ideas and methods, not afraid of failure; excellent operations, emphasizing the pursuit of high quality and efficiency in all business links, as well as the application of these guidelines in actual work and their impact on decision-making, such as in product development , always take meeting customer needs and improving customer experience as the starting point, and consider long-term market potential and competitive advantages in business development.

Basic mechanism: introduce annual planning process, S-Team target process, salary system, etc. The annual planning process ensures that the company's strategic goals can be broken down into various departments and teams at all levels; the S-Team target process emphasizes the specificity, measurability, achievement, relevance and timeliness of goals; the compensation system is linked to performance and motivates Employees work hard to achieve company goals, such as providing corresponding compensation and rewards based on employees' work performance and contribution to the company.

Before adoption by the pole lifter: Analyze personal bias and emergency recruitment problems in early Amazon recruitment, such as recruiting personnel who do not meet the company's culture and job requirements, resulting in inefficiency in teams, poor communication, etc., and the tradition adopted at the time Limitations of recruitment methods, such as difficulty in accurately assessing candidate potential and adaptability.

The recruitment process of pole lifters: elaborate on the selection criteria and responsibilities of pole lifters, including in-depth understanding of the business, keen talent insight, fair and objective evaluation ability, etc. The recruitment process includes resume screening, multiple rounds of interviews, background checks and other links. Each link has strict standards and requirements. For example, during the interview, the professional skills and leadership of candidates will be examined through behavioral interview laws and case analysis. potential, teamwork ability, etc.

The flexibility and diversity of pole lifters select talents and cultivate talents: telling the flexible adjustment of pole lifters' processes under different business scenarios and talent needs, such as different recruitment strategies for technical and management talents, and how to attract and use this process to attract and Retain outstanding talents from different backgrounds and professions, promote the diversified development of company talents, such as providing more technical challenges and innovation opportunities for technical talents, and providing management talents with broader career development space and management authority.

Organizational dependence issues: Through specific cases, the organizational dependence phenomena that occur during the company's scale expansion process, such as coordination difficulties between departments, lengthy decision-making processes, and obstacles to innovation, as well as the negative impact of these problems on the company's business development, such as leading to projects Delay in progress, increased costs, decreased customer satisfaction, etc.

Solution: Detailed introduction to the organizational model of the "two pizza teams", including the team's size, responsibilities, power distribution, etc., as well as the selection, training and management methods of single-threaded leaders. Single-threaded leaders are responsible for the entire project or business from beginning to end, with sufficient decision-making and resource allocation rights, and are able to make decisions quickly and drive business progress. For example, in product development, single-threaded leaders can be based on market demand and Customer feedback, timely adjust the functions and characteristics of the product to improve the competitiveness of the product.

Abandon PPT: Tell the background and reasons for the S-Team conference discontinuation of PPT, including the limitations of PPT, such as the information being too concise, easy to lead to superficial discussions, unfavorable to in-depth thinking, and the advantages of using narrative memos, such as the ability to make it more Comprehensively and in-depth explanation of problems and solutions, so that participants can read and prepare in advance, and improve the efficiency and quality of the meeting.

Six-page memorandum: Detailed explanation of the structure and content of the "Six-page memorandum", including title page, summary, problem statement, solution, implementation plan, risk assessment and appendix. During the meeting, participants will conduct in-depth discussions and feedback on the memorandum, put forward questions and suggestions, and jointly improve the plan, such as discussing and modifying the feasibility of the solution, the time nodes of the implementation plan, and the accuracy of the risk assessment.

Practice of reverse working method: Through cases of specific products such as Kindle, we will deeply describe the practical application process of reverse working method in product development and business innovation. Taking Kindle as an example, first determine the customer's needs for convenient reading, rich book resources, and comfortable reading experience, and then reversely deduce the functions and characteristics of the product, such as electronic ink screens, wireless connections, massive e-book libraries, etc., as well as in the product development process. How to continuously optimize the functions and experience of products based on customer feedback and market changes.

Press Releases and FAQs: Detailed description of how and techniques to write “Press Releases” and “FAQs” (PR/FAQs). Press releases should highlight the core value of the product or service, target customers, and solved problems; frequently asked questions should cover all aspects that customers may care about, such as product functions, prices, usage methods, after-sales service, etc., and how to use the news releases. and repeated modifications and improvements of frequently asked questions to ensure that the design and development of products or services meet customer needs and market expectations.

The importance of input indicators: In-depth explanation of why Amazon focuses on input indicators rather than output indicators, such as input indicators can better reflect the drivers of the business, be easier to control and manage, and be more conducive to long-term business development. , and the relationship between input indicators and output indicators. For example, the continuous optimization of input indicators will bring about improvements in output indicators, such as optimizing product selection, improving the rationality of pricing, improving the convenience of services and Timely investment indicators can increase output indicators such as sales and profits.

Selection and management: Describe in detail how to choose correct and controllable investment indicators, such as the diversity and quality of product selection, the rationality of pricing, the convenience and timeliness of services, etc., and how to conduct these indicators in the business review weekly meeting. Track, analyze and adjust, promptly discover problems and take measures to solve them, such as evaluating the effectiveness and rationality of investment indicators through the analysis of sales data, customer feedback, market research and other information, and adjusting business strategies and Action plan.

Application of reverse working method: Taking Amazon cloud service AWS as an example, we will explain in detail the application process of reverse working method in innovative business. Based on customers' demand for cloud computing, such as cost-effectiveness, flexibility, security, etc., we reversely deduce AWS's product functions and service models, such as elastic computing, storage services, database services, etc., and in the development of AWS, How to continuously launch new products and services according to customer needs and market changes, expand business areas and market share.

Impact on the company: Analyze the strategic significance of AWS's success on Amazon's overall development, including the adjustment of the company's business structure, the transformation from a single e-commerce business to a diversified technology company; the improvement of market competitiveness, in the field of cloud computing Taking the lead; the shaping of brand image shows the impact of Amazon's innovation capabilities and technical strength, as well as the changes in the industry's competitive landscape, has promoted the rapid development of the cloud computing industry, prompted other companies to enter this field, and intensified Market competition.

Comprehensively summarize the core points and successful experiences of Amazon's work method, including practical experience in leadership standards, organizational models, communication methods, reverse work methods, performance indicator management, etc., as well as how these experiences cooperate and synergize within Amazon. , such as leadership standards provide guiding principles for organizational model, communication methods, work methods and performance indicator management, while other practices further strengthen the implementation of leadership standards, such as through the organizational model of "Two Pizza Teams" and The management method of single-threaded leaders better practices leadership principles such as customer first, long-term thinking, desire for innovation and operational excellence.

Discuss the possibility and implications of Amazon's work method in other companies and organizations, including how to adjust and optimize according to different industry characteristics and enterprise scale. For innovative enterprises, we can pay more attention to reverse work method and innovative incentive mechanisms, and for traditional Enterprises can start by optimizing organizational models and communication methods; as well as possible challenges and response strategies that may be encountered in the process of reference, such as cultural differences, organizational inertia, talent shortage, etc., as well as how to use training, change management, talent introduction, etc. To solve this problem, such as promoting the implementation and implementation of the Amazon Work Method in other companies through measures such as carrying out corporate culture training, establishing a change management mechanism, and strengthening talent recruitment and training.

Provide detailed criteria and specific content for Amazon interview feedback, including evaluation criteria and feedback examples of candidates' professional skills, leadership potential, teamwork ability, customer-oriented awareness, innovation ability, etc., such as professional skills, based on the position It is required to evaluate the candidate's knowledge and skills level; in terms of leadership potential, the candidate's decision-making ability, team management ability, strategic thinking, etc.; in terms of teamwork ability, the candidate's communication ability, collaborative spirit, and conflict resolution ability are considered. et al.; in terms of customer orientation awareness, it will examine the candidate's ability to understand and satisfy customer needs; in terms of innovation ability, it will pay attention to the candidate's innovative thinking and practical ability.

List the writing creeds of narrative memos, such as concise and clear, customer-centric, data-driven, logically rigorous, and highlighting, and explain each creed in detail and give examples. For example, concise and clear, it requires avoiding lengthy and complex sentences and Paragraphs, customer-centricity requires explaining problems and solutions from the customer's perspective, etc.

Provide a sample of answers to common questions, including questions that may be encountered during the writing of memos, such as how to determine the topic, how to organize the content, how to process the data, how to deal with different opinions, etc., as well as specific answers and suggestions for these questions, such as determining The topic should closely focus on business issues or goals, and the organizational content should be carried out in a logical order, etc.

Clarify the chronological order of important events in the book, including the establishment time of Amazon, the launch time of major products and services, the time nodes of key business decisions, and the time of organizational structure adjustment, etc., to show Amazon's development history and the evolution and improvement process of working methods , such as Amazon was founded in 1994, went public in 1997, launched Amazon Prime membership service in 2005, launched Kindle e-book reader in 2007, and changed the company's organizational structure, working methods, management principles and other aspects in these processes.