MindMap Gallery Detonation Point How to Cause a Popularity
This is a mind map about "Detonation Point: How to Cause Popularity", which mainly includes: practice and inspiration, popular case analysis, three rules of popularity, and core concepts.
Edited at 2025-01-23 23:43:36Rumi: 10 dimensions of spiritual awakening. When you stop looking for yourself, you will find the entire universe because what you are looking for is also looking for you. Anything you do persevere every day can open a door to the depths of your spirit. In silence, I slipped into the secret realm, and I enjoyed everything to observe the magic around me, and didn't make any noise. Why do you like to crawl when you are born with wings? The soul has its own ears and can hear things that the mind cannot understand. Seek inward for the answer to everything, everything in the universe is in you. Lovers do not end up meeting somewhere, and there is no parting in this world. A wound is where light enters your heart.
Chronic heart failure is not just a problem of the speed of heart rate! It is caused by the decrease in myocardial contraction and diastolic function, which leads to insufficient cardiac output, which in turn causes congestion in the pulmonary circulation and congestion in the systemic circulation. From causes, inducement to compensation mechanisms, the pathophysiological processes of heart failure are complex and diverse. By controlling edema, reducing the heart's front and afterload, improving cardiac comfort function, and preventing and treating basic causes, we can effectively respond to this challenge. Only by understanding the mechanisms and clinical manifestations of heart failure and mastering prevention and treatment strategies can we better protect heart health.
Ischemia-reperfusion injury is a phenomenon that cellular function and metabolic disorders and structural damage will worsen after organs or tissues restore blood supply. Its main mechanisms include increased free radical generation, calcium overload, and the role of microvascular and leukocytes. The heart and brain are common damaged organs, manifested as changes in myocardial metabolism and ultrastructural changes, decreased cardiac function, etc. Prevention and control measures include removing free radicals, reducing calcium overload, improving metabolism and controlling reperfusion conditions, such as low sodium, low temperature, low pressure, etc. Understanding these mechanisms can help develop effective treatment options and alleviate ischemic injury.
Rumi: 10 dimensions of spiritual awakening. When you stop looking for yourself, you will find the entire universe because what you are looking for is also looking for you. Anything you do persevere every day can open a door to the depths of your spirit. In silence, I slipped into the secret realm, and I enjoyed everything to observe the magic around me, and didn't make any noise. Why do you like to crawl when you are born with wings? The soul has its own ears and can hear things that the mind cannot understand. Seek inward for the answer to everything, everything in the universe is in you. Lovers do not end up meeting somewhere, and there is no parting in this world. A wound is where light enters your heart.
Chronic heart failure is not just a problem of the speed of heart rate! It is caused by the decrease in myocardial contraction and diastolic function, which leads to insufficient cardiac output, which in turn causes congestion in the pulmonary circulation and congestion in the systemic circulation. From causes, inducement to compensation mechanisms, the pathophysiological processes of heart failure are complex and diverse. By controlling edema, reducing the heart's front and afterload, improving cardiac comfort function, and preventing and treating basic causes, we can effectively respond to this challenge. Only by understanding the mechanisms and clinical manifestations of heart failure and mastering prevention and treatment strategies can we better protect heart health.
Ischemia-reperfusion injury is a phenomenon that cellular function and metabolic disorders and structural damage will worsen after organs or tissues restore blood supply. Its main mechanisms include increased free radical generation, calcium overload, and the role of microvascular and leukocytes. The heart and brain are common damaged organs, manifested as changes in myocardial metabolism and ultrastructural changes, decreased cardiac function, etc. Prevention and control measures include removing free radicals, reducing calcium overload, improving metabolism and controlling reperfusion conditions, such as low sodium, low temperature, low pressure, etc. Understanding these mechanisms can help develop effective treatment options and alleviate ischemic injury.
"Detonation Point: How to Cause a Popularity"
Core concept
Definition point definition
Critical point explanation: Quantitative changes accumulate to a certain key node, and the nature of things changes, causing widespread and significant changes. For example, infectious diseases spread among the population, the number of infections will slowly increase in the initial stage. When a certain infection base reaches, it will spread rapidly and form This key base for large-scale epidemics is the trigger point.
The relationship with popularity: it is the turning point of the trend from the budding phenomenon to the large-scale outbreak. Before the detonation point, popular things have limited spread range and slow speed. Once they cross the detonation point, they will spread exponentially and are widely accepted and spread by the public.
Popular features
Infectiousness: Similar to virus transmission, it spreads rapidly from a few individuals to a large number of people. A new online hot meme may be published by individual bloggers and widely spread among people of different ages and regions through social media platforms in a short period of time. , everyone imitates and uses it.
Small changes and big effects: Small adjustments to things, such as minor improvements in product packaging design and substitution of advertising copywriting, may trigger a huge change in popularity trends, and the subtle innovations in the appearance design of Apple phones can all attract global consumers. The sought after.
Rapid changes rather than gradual: The development of popularity is not steady and gradual, but shows explosive growth after the detonation point appears. The rise of short video platforms has slow development in the early stage. When a certain number of users and content richness is reached, the number of users and active users The degree has risen sharply.
Three popular rules
The rules of individuals
Contact
Features of wide connections: It has a huge social network, spanning different industries, classes, and interest circles. For example, famous Hollywood producers not only work closely with directors and actors, but also keep in touch with people in the financial and fashion industry, and can easily connect film and television projects with Resource docking between all parties.
Social adhesion: Like the connecting nodes in a social network, connecting isolated individuals or groups to promote information circulation. In industry exchange activities, liaison officers can gather representatives from different companies to share industry trends and innovative concepts.
expert
Features of professional knowledge: Accumulate deep professional knowledge in specific fields, and know the details, performance, advantages and disadvantages of products or services, such as senior digital product evaluation bloggers, conduct in-depth analysis of the parameters and user experience of various mobile phones, computers and other products .
The impact of value communication: With professional authority, it can accurately identify product value and share it with the public through various channels (such as social media, professional forums), affecting consumer purchasing decisions. Xiaomi’s early reliance on digital enthusiasts (insiders) to provide products Promote and quickly open up the market.
Salesman
Communication and persuasion ability: Have excellent communication skills and strong appeal, be good at capturing other people's needs and interests, and spreading information in passionate and persuasive ways. For example, sales staff in Apple stores can vividly introduce product functions and advantages to customers. .
Communication and promoting effect: In social occasions or work and life, actively share what you agree with, stimulate other people's interests and desire to buy, and friends who love fitness around you who share their fitness achievements and experiences to encourage people around you to join the fitness ranks.
Rules of adhesion factors
Features of information itself
Wording and expression influence: Concise, vivid, emotional wording can enhance the attraction of information and memory points, such as public service advertisements "No buying and selling, there is no killing", which concisely and powerfully conveys the concept of protecting wild animals, which is impressive.
Content presentation method: Use storytelling and visualization (such as pictures and videos) to present information, which is easier to be accepted and disseminated by the audience, such as explaining complex scientific knowledge through animated videos, making the knowledge easier to understand and remember.
Case Study
"Sesame Street" creativity: Through various forms such as songs, animations, games, etc., educational content is integrated into interesting plots to attract children's attention, such as teaching letter pronunciation with cheerful songs, allowing children to learn in entertainment.
Advantages of "Blue Dog Clues": Strong interactivity, encourage children to participate in thinking and solving problems, set suspense in the program, guide children to follow the protagonist to find answers, and enhance children's sense of participation and learning effect.
The law of environmental power
Impact of external environment
Function of physical environment: A clean, comfortable and safe physical environment can affect people's behavior and attitudes. For example, in a restaurant with warm decoration and tidy environment, customers are more willing to stay and consume; while a messy and dark environment may make people feel uncomfortable. Reduce residence time.
Social environment impact: The behavior and attitudes of people around them form a social atmosphere and affect individual behavior. In a community where everyone abides traffic rules, new residents are more likely to develop the habit of abide by traffic rules.
150 Rules
Explanation of the Rule: Human intelligence allows individuals to have stable social relationships with a maximum of about 150 people, and within this scale, team members can maintain close contact and effective collaboration.
Application scenario analysis: When the scale of enterprise project teams, school classes, etc. is controlled at about 150 people, the communication efficiency is high, and the members cooperate tacitly. If the entrepreneurial team is small in the early stage, the members can communicate fully and make efficient decisions; but as the scale expands , communication costs increase and management difficulties increase.
Popular case analysis
Qibushi casual shoes
Initial dilemma: old styles, vague market positioning, sluggish sales, lack of competitiveness in the fiercely competitive shoe market, and is ignored by consumers.
Trend change: It was accidentally worn by fashion trends, attracting attention in a specific fashion circle; through cooperation with fashion bloggers, it is repositioned as fashionable casual shoes, attracting young consumers, and sales are rapidly rising.
Crime rates in New York City
Crime situation: The crime rate was once high, social security was chaotic, crimes occurred frequently on subways and streets, and residents had a low sense of security.
Improvement measures: Start with environmental improvement, clean up subway graffiti, repair damaged facilities, and create a clean and orderly environment; strengthen police deployment, strictly enforce the law for minor crimes, create a good security atmosphere, and the crime rate has dropped significantly.
Baltimore's epidemic virus
Virus transmission: The virus spreads in cities. Due to factors such as population density, sanitation conditions, and residents' mobility, the transmission speed and range of different communities vary significantly.
Control measures: Strengthen public health publicity and improve residents' awareness of protection; improve community sanitation environment, regularly disinfect; restrict people's movement and reduce the transmission of the virus.
Rumors, sneakers and power of transformation
Rumor spread: It spreads rapidly through social media and interpersonal communication, and information may be exaggerated and distorted during the communication process. For example, rumors about the quality of a certain brand of sports shoes will trigger a crisis of trust in the brand in a short period of time.
Sports shoes marketing: Brands use marketing strategies such as celebrity endorsement and limited-edition sales to create popular hot spots and attract consumers to buy them. For example, Nike launches limited-edition sports shoes, which triggers consumers to queue up to buy them.
Suicide and smoking epidemics
Suicide trend: Affected by social public opinion and celebrity suicide incidents, imitation suicide occurs in specific groups, forming a popular trend, and psychological intervention and public opinion guidance are needed.
Smoking trend: Tobacco companies have transformed smoking into a symbol of fashion and maturity through advertising and celebrity endorsement, attracting teenagers to smoke; with the popularization of health knowledge and the implementation of the smoking ban policy, the smoking trend has been curbed to a certain extent.
Practice and Inspiration
Identify trends
Pay attention to social phenomena: Pay attention to social media hot topics, street fashion trends, cultural and artistic trends, etc., analyze the popular elements and potential needs behind it, such as observing young people's pursuit of niche culture and exploring business opportunities.
Analysis of popular factors: Use the three rules of popularity to analyze the role of individuals, information adhesion, and environmental factors in the phenomenon, and judge the sustainability and influence of popular trends. For example, analyze the popularity of a certain Internet celebrity product and determine whether it has long-term development potential. .
Application rules create popularity
Use of individual characters: find liaison officers, experts, and salesmen in the industry, and promote products or services through cooperation, such as inviting beauty bloggers (insiders) and celebrities (salesmen) to endorse new cosmetic brands, and use their influence to open up the market. .
Enhance information adhesion: Optimize product design, packaging, and promotional copywriting to make it more attractive and memorable, such as designing unique product packaging, writing interesting advertising copywriting, and attracting consumer attention.
Create a favorable environment: Create a physical and social environment suitable for popular communication, such as holding a new product launch conference to create a fashionable and comfortable display environment; create a topic atmosphere through social media to guide consumers to discuss and communicate.
Coping with negative popularity
Negative pop recognition: Timely discover negative pop trends such as rumors and bad behavior, such as online rumors and imitation of bad behavior among teenagers.
Measures to cut off popularity: Strengthen information refuting rumors, publish real information through authoritative channels; strengthen supervision, punish bad behaviors; guide correct values, change the social environment through education, publicity and other methods, and curb negative epidemics.