Explanation of thinking method: The Golden Circle Law is a highly insightful thinking method, which describes human thinking patterns in the form of three concentric circles. What, how, why, why, from the outermost layer to the innermost layer. This structure provides us with a clear framework to help us understand things from different levels, break through superficial phenomena, and explore the essence in depth.

Interpretation of concentric circle relationship: The three levels do not exist in isolation, but are interrelated and progressive. "What" is the most intuitive and perceived level, the external manifestation of things; "How" is the bridge connecting "What" and "Why", which explains the specific ways and ways to achieve "What"; Why” is the core, the fundamental reason and internal driving force that drives all actions. For example, for a company that produces smartphones, "What" refers to the smartphone products it produces and sells; "How" covers a series of methods and strategies for achieving product launch, from R&D technology, production processes to marketing, etc.; " Why” may be that companies want to improve people’s lives through innovative technology and make communication and information acquisition more convenient.

Analysis of conventional thinking paths: Conventional thinking paths usually start with phenomena and focus on what happened first, that is, the "What" level. For example, when you see a restaurant's business booming, you will first notice the phenomenon of many people and rich dishes in the restaurant. Then, based on these phenomena, think about what measures to take, that is, at the "How" level, you may think about whether the restaurant's dishes taste good, are affordable, or have considerate service. Finally, a conclusion about the results, such as the restaurant is popular because it meets certain needs of customers. This way of thinking is more direct, but it often stays on the surface and lacks the exploration of deep causes.

Advantages of Golden Circle Thinking: Golden Circle Thinking is completely different, it starts thinking from the core "Why". Taking a company that pursues environmental protection concepts as an example, its "Why" may be to promote sustainable development and protect the earth's ecological environment. Based on this concept, enterprises will think about "How", that is, to achieve their goals through the research and development of environmentally friendly materials and the use of energy-saving and emission-reducing production processes, etc. Finally, at the "What" level, various environmentally friendly products produced by enterprises are presented. This way of thinking can make people more clear in understanding the original intention and purpose of action, thus making more strategic and consistent decisions. At the same time, it is also easier to inspire people's enthusiasm and resonance, because when people understand why they need to do something, they are more motivated to put it into practice.

Representative characteristics: "What" is the external appearance of things and the level that people are most likely to pay attention to directly. It includes specific actions to be implemented, products produced, services provided, and activities carried out. For example, for an automobile manufacturing company, "What" is the specific information of various cars it produces and sells, including the car's style, model, configuration and other cars. In daily life, the various commodities we see and various activities we participate in all fall into the category of "What".

Importance and limitations: The "What" level is very important. It is the direct object of our interaction with the outside world and the specific carrier for achieving our goals. However, if you only focus on "What", you will easily fall into superficial imitation and follow-up, and you will not be able to truly understand the essence and value of things. For example, some companies often find it difficult to succeed when they see their competitors launch a popular product and simply imitate their appearance and functions without thinking deeply about the reasons and market demands behind it.

Pathways and methods connotation: "How" refers to the ways and methods to achieve goals, involving specific strategies, processes, actions and skills. It is a key link in turning “Why” into “What”. For example, in order to achieve the goal of increasing sales, an e-commerce company may take a series of measures at the "How" level, such as optimizing the website interface and improving user experience; carrying out precise marketing, and pushing personalized to target customers through big data analysis Product information; establish an efficient logistics and distribution system to ensure that the goods can be delivered to customers quickly.

Diversity and adaptability: "How" methods and strategies are diverse. Different companies and projects will choose different methods based on their own resources, capabilities and market environment in the process of achieving their goals. Moreover, "How" needs to be continuously adjusted and optimized according to actual conditions to adapt to the changing market and competitive environment. For example, with the development of mobile Internet, many traditional companies have shifted their marketing focus from offline to online, and carried out marketing activities through social media platforms, mobile applications and other channels. This is a timely adjustment to "How".

The essence of goal and belief: "Why" is the goal and belief in doing something, the driving force hidden in the heart, it reflects the mission, vision and values ​​of the company, and it is also the fundamental reason for personal actions. For example, Tesla's "Why" is accelerating the world's transition to sustainable energy. Based on this belief, Tesla is committed to the research and development and production of electric vehicles and renewable energy storage products. For individuals, "Why" may be to pursue personal growth, realize self-worth, or contribute to society.

Motivation and cohesion: "Why" has a powerful motivational effect. It can inspire people's inner enthusiasm and motivation and make people persevere when facing difficulties and challenges. At the same time, "Why" is also the core force that unites the team and attracts customers. When a company's "Why" can resonate with employees, employees will more agree with the company's culture and values ​​and are willing to contribute their own strength to the company's development. Similarly, when the company's "Why" can impress customers, customers will have a strong sense of identity and loyalty to the company and are willing to become a long-term supporter of the company.

Decision optimization: The rules of the golden circle can help individuals penetrate the appearance of things and think deeply about the essence, thereby making smarter and more in line with their own interests. When facing career choices, you can clarify the direction of your work you really want to engage in by thinking about "Why", that is, your career goals, hobbies and values. For example, if a person thinks that his “Why” is to pursue innovation and challenges and realize personal value, then when choosing a career, he may be more inclined to choose emerging industries or innovative positions rather than just focusing on surfaces such as salary and benefits factor.

Self-motivation and growth: clarifying one's "Why" can become a source of motivation for the continuous growth and progress of one's individual. When encountering difficulties and setbacks, reviewing your "Why" can re-inspire your fighting spirit and find the courage and method to overcome difficulties. For example, a fitness enthusiast’s “Why” is for a healthy body and a positive attitude towards life. Then, in the process of persisting in exercise, even if you encounter physical fatigue or time constraints, you can persist because of this “Why” Go on and continue to achieve self-breakthrough and growth.

The direction of life is clear: The rules of the golden circle help individuals clearly plan their life goals and directions. By thinking about "Why", you can determine your life mission and vision, and then formulate corresponding "How" and "What" around this core. For example, if a person wants to improve the social environment through his own efforts, then his "Why" is to create value for society. Based on this "Why", he may choose to engage in environmental protection charity undertakings, learn relevant professional knowledge and skills (How), and actively participate in various environmental protection projects and activities (What), so that his life is more meaningful and directional. .

Marketing Innovation: In the field of marketing, the Golden Circle Law can help companies attract customers with common beliefs and establish deep brand loyalty. Traditional marketing methods often focus on promoting the functions and characteristics of the product (What), while marketing based on the rules of the golden circle starts with "Why" to convey the company's mission, vision and values ​​to customers. For example, in the marketing process, Apple not only emphasizes the appearance design and technical performance of its products, but also focuses on conveying its philosophy of pursuing innovation and changing the world, attracting a large number of customers who agree with this value and making them Apple products Loyal fans.

Improve management efficiency: In corporate management, the use of the golden circle rules can effectively motivate employees and improve the team's work enthusiasm and efficiency. When managers can clearly convey the company's "Why" to employees, employees will better understand the meaning and value of their work, and thus become more proactive in their work. For example, the manager of an Internet company explains to employees that the company's mission is to improve people's quality of life through innovative Internet technology. After employees understand this "Why", they will be more active in product research and development and optimization work because they know themselves. The work is not only for completing tasks, but also for achieving a meaningful goal.

Communication and collaboration strengthening: The Golden Circle Law can make communication within the organization more effective and avoid the situation of "chicken talks with ducks". When communicating, if both parties can understand each other's goals and motivations from the "Why" level, they can better coordinate their work and reach consensus. For example, in a project team, when discussing project plans among members, they first clarify the goals and significance of the project (Why), and then discuss specific implementation methods (How) and task division (What), so that each can be sure Members are aware of the relationship between their work and the overall goals of the project and improve the team's collaborative efficiency.

Quick Start Principle: This application method can help people quickly get started with new things. Taking learning a new programming language as an example, the first thing I came into contact with is "What", that is, what this programming language is and what it can be used for, such as knowing that Python language can be used for data analysis, artificial intelligence development, etc. Then, think about "Why", why you want to learn this language, maybe because it is widely used in the current industry, has good employment prospects, or because you are interested in related fields. Then, in-depth study of "How", that is, how to learn this language, including learning methods, steps and resources, etc., such as learning through online courses, books, practical projects, etc. Finally, go back to "What", by actually writing code, using the knowledge learned to solve specific problems, and further deepen your understanding and mastery of this language.

Elevator testing application: In actual scenarios, "elevator testing" is a typical embodiment of this application method. When you need to introduce a project or idea to others in a short time, first go straight to the topic and say "What" and briefly explain the core content of the project or the basic situation of the product. For example, “We are developing an intelligent health management app.” Then, let’s talk about “Why” quickly, list the reasons, and explain why this APP is developed, such as “Now people are paying more and more attention to health, but lacking convenient health management tools, our APP can solve this problem.” Finally, let’s say “How” and propose solutions, namely the unique features and advantages of this app, such as “it can monitor users’ health data in real time and provide personalized health advice and exercise and diet plans.” In this way, key information can be clearly conveyed in a short time and attract the other party's interest.

From shallow to deep logic: This application method is in line with the cognitive process of human habits, and guides the other party to understand and accept new skills or new concepts from shallow to deep. Taking the sale of a new energy-saving lamp as an example, first introduce the product attributes (What), such as "This lamp adopts the latest LED technology and has the characteristics of high brightness and low energy consumption." Next, the advantages (How) are explained, "Its energy-saving effect is 50% higher than that of traditional lamps, and its service life is longer, reducing the frequency and cost of replacing lamps." Finally, we emphasize the value it can bring to users (Why), "Using this lamp can not only save you electricity bills, but also contribute to the environmental protection cause and make our living environment better."

Peak-end effect application: Using the peak-end effect and putting the most important "Why" at the end can leave a deep impression on the other party. Because in people's memory, the experience of an event mainly depends on the peak (the strongest experience) and the end (the final experience). When in the process of persuasion, first use "What" and "How" to arouse the other party's interest and attention, and finally use "Why" to touch the other party's emotions and values, it will make the other party more likely to accept and recognize. For example, when promoting a public welfare activity, first introduce the content and implementation methods of the activity, and finally emphasize the importance of the activity in helping vulnerable groups and improving the social environment, and stimulate people's enthusiasm for participation.

Belief resonance mechanism: Starting from "Why", it can effectively motivate people with common beliefs. Taking Apple's product promotion as an example, it first talks about "Why" of "thinking in different ways for breakthroughs and innovations". This philosophy of pursuing innovation and change can inspire consumers who also desire innovation and pursue excellence. resonance. Then, we will explain "How" such as "beautiful design, user experience first, and advanced technology" to let consumers understand how Apple has realized this innovative concept. Finally, I said "What" that "has made the best computer, mobile phone and other products."

Team motivation practice: This method is also applicable in team management. When managers motivate team members to complete a challenging project, first clarify the "Why" of the project, such as "this project will promote the company's technological leadership in the industry, bringing more development opportunities to each of us and A sense of accomplishment.” Next, discuss the "How" to achieve project goals, such as "We will adopt an agile development method to give full play to the professional advantages of team members and strengthen communication and collaboration." Finally, clarify the specific tasks and division of labor (What) so that team members can clearly know what they need to do. In this way, the internal motivation of team members can be stimulated and they can be more proactive in the project.

Structural disassembly analysis: In writing and speech, this structure can effectively organize content and attract the attention of the listener or reader. "Scene Introduction" As "Why", leads to the subject and stimulates the interest and curiosity of the listener or reader by telling a fascinating story or describing a realistic problem. For example, in a speech on environmental protection, we first talk about an ecological imbalance caused by environmental pollution, so that the audience can deeply understand the urgency of environmental protection. "Sign up errors" belongs to "What" and clearly point out the current problems or misconceptions, such as "At present, many people do not pay enough attention to garbage classification, resulting in inefficient waste of garbage disposal and serious waste of resources." The "solution" is "How", which proposes specific solutions and measures, such as "We should strengthen environmental protection education and improve the public's environmental awareness; establish a complete garbage classification and recycling system to encourage the reuse of resources." "Summary and Refining" means "How Good", emphasizing the benefits and positive impacts that can be brought by taking these measures, such as "through these efforts, we will be able to improve the ecological environment and create a better home for future generations."

Key points to improve the effect: When using this structure, you should pay attention to the natural and smooth transition between each link and the logic should be clear. In the “Why” section, make sure that the scene introduces attractive and infectiousness and can quickly capture the attention of the audience or readers; in the “What” section, the mistakes pointed out should be accurate and specific so that the audience or readers can deeply understand the problem . In the "How" section, the proposed solution should be feasible and operational; in the "How Good" section, the summary and refinement should be concise and powerful, which can strengthen the theme and leave a deep impression on the audience or readers.

Apple's in-depth analysis: Apple is a model for applying the rules of the golden circle. From the "Why" level, Apple's core belief is to change the world through innovative products, pursue the perfect integration of technology and humanities, and make people's lives better. This concept runs through Apple's entire development process and inspires employees to continue to innovate and make breakthroughs. At the "How" level, Apple focuses on product design, pursues a simple, elegant appearance and ultimate user experience; invests a lot of resources in technology research and development, and continuously launches innovative technologies and functions; at the same time, it has established a complete ecosystem, Combine hardware, software and services closely. At the "What" level, Apple has launched a series of innovative and influential products, such as iPhone, iPad, Mac, etc. These products have not only achieved great success in the market, but also led the development trend of the entire industry. Through the golden circle thinking from the inside out, Apple has not only created a strong brand, but also cultivated a large number of loyal users. They not only buy Apple's products, but also agree with Apple's values ​​and become the communicators of the Apple brand.

Tesla case interpretation: Tesla is accelerating the world's transformation to sustainable energy into "Why", a mission that drives the company to continuously explore and innovate in the fields of electric vehicles and renewable energy. At the "How" level, Tesla invested a lot of money in battery technology research and development to improve battery cruising range and safety; built super factories, expanded production scale, and reduced production costs; at the same time, it built a wide range of super charging networks to solve users' Charging anxiety. At the "What" level, Tesla has produced high-performance and high-quality electric cars, such as Model S, Model 3, etc. These products have attracted global consumers for their outstanding performance, advanced technology and stylish design. favour. By practicing the Golden Circle Law, Tesla not only promoted the development of the electric vehicle industry, but also made important contributions to the popularization of sustainable energy.

Entrepreneur case analysis: Suppose there is an entrepreneur Xiao Li who wants to start a company focused on online education. Xiao Li’s “Why” hopes to break the regional restrictions on educational resources through Internet technology, so that more people can enjoy high-quality educational resources and achieve educational equity. Based on this "Why", Xiao Li took a series of measures at the "How" level. He formed a professional team of education experts, technical talents and operation personnel; cooperated with major universities and educational institutions to obtain high-quality teaching resources; developed an online education platform with powerful functions and good user experience to support live teaching , interactive Q&A, after-school assignments and other functions. At the "What" level, Xiao Li's company has launched online courses covering multiple disciplines and age groups to meet the learning needs of different users. By sticking to your own "Why" and constantly working hard to achieve "How" and "What", Xiao Li's online education company has gradually grown and grown, providing more people with opportunities to learn and grow.

Cases of Workplace Transformer: Xiao Zhang is an employee who has worked in traditional industries for many years. He finds that he is interested in the emerging field of artificial intelligence and believes that artificial intelligence will have a huge impact on future society. So, Xiao Zhang decided to transform his workplace. His "Why" is to pursue personal growth and career development, hoping to realize his own value in a field with development potential. At the "How" level, Xiao Zhang used his spare time to learn knowledge and skills related to artificial intelligence, and participated in online courses, offline training and industry seminars; at the same time, he actively looked for opportunities to participate in projects related to artificial intelligence within the company and accumulate practice experience. At the "What" level, Xiao Zhang successfully transformed into an artificial intelligence company, starting from a grassroots position, constantly improving his abilities, and contributing his own strength to the company's development. By clarifying his "Why" and taking effective "How" measures, Xiao Zhang achieved his career transformation goal.

Decision thinking process: In daily life and work, when encountering problems or needing to make decisions, you must first force yourself to think deeply from the "Why" level. For example, when choosing to buy a new phone, don’t just focus on the surface factors such as the brand, appearance and price of the phone, but think about the root cause of buying the phone yourself (Why). Is it because you need to use your mobile phone to process emails and files frequently at work, which has high requirements for the performance and battery life of the mobile phone? Or is it because you like taking photos and hope that your phone has excellent shooting functions? Or is it to pursue fashion trends and value the appearance design and brand image of the mobile phone? After clarifying "Why", then consider "How", which means to choose a mobile phone that meets your needs. You can check various mobile phone review materials to understand the performance, photography, battery life, etc. of different brands and models of mobile phones; you can also go to a physical store to experience the operation feel and functions of different mobile phones in person. Finally, based on your own thinking and research, implement the specific actions of "What" and make purchasing decisions. Through such a thinking process, you can avoid blindly following the trend and make choices that are more in line with your actual needs.

Target setting method: Using the golden circle rule to set personal goals can make the goals more directional and driving. For example, if you want to improve your English level, then when setting goals, first clarify "Why", that is, why you need to improve your English level. Is it to be able to read more original English books and broaden your knowledge and horizons? Or to have the opportunity to study abroad or work to improve your professional competitiveness? Or is it to be able to communicate freely with friends abroad and enrich your social circle? After determining "Why", we will formulate "How" around this core, which is the specific methods and steps to achieve the goal. You can formulate a time plan for learning English every day, such as getting up half an hour early to recite words every day, and taking one hour to practice listening and speaking at night; sign up for an English training class to systematically learn grammar and writing skills; find English language companions and improve through actual communication. Oral expression ability, etc. Finally, these specific actions are implemented at the "What" level and a detailed goal plan is formed, such as mastering a certain number of words within three months and being able to smoothly conduct daily English conversations within six months. The goals set in this way will have more motivation and direction during the execution process because of the clear "Why" as support.

Team Communication and Guidance: In team communication and collaboration, leaders should be good at guiding members to understand team goals and missions from "Why". For example, when starting a new project, the leader first clearly explains to the team members the "Why" of the project, that is, why the project is carried out. From the perspective of the company's strategic development, we can explain the importance of this project to the company in market competition, and how it will help the company achieve business growth, enhance its brand image or meet certain needs of its customers. After the team members understand the "Why" of the project, they will discuss "How", that is, how to achieve the project goals. Team members can be organized to brainstorm so that everyone can propose various feasible methods and strategies based on their professional knowledge and experience. In this process, members are encouraged to actively speak, communicate fully, and jointly select the best implementation plan. Finally, clarify the specific tasks and division of labor (What) of each member in the project, and ensure that each member is clear about the relationship between his or her work and the overall goals of the project. Through such communication methods, team members can be more clear about the significance and value of their work, and enhance the team's cohesion and collaboration efficiency.

Team Culture Shaping: Use the rules of the golden circle to shape a positive team culture. First, clarify the "Why" of the team, that is, the core value and mission of the team's existence. For example, a software development team's "Why" may be to improve people's work and lifestyle through innovative software products, improve work efficiency and quality of life. Focusing on this "Why", formulate the team's "How", that is, the team's code of conduct and working methods. For example, emphasize the spirit of collaboration among team members, encourage members to be brave in innovation and dare to try new technologies and methods; establish a good communication mechanism to ensure that information can be transmitted in a timely and accurate manner within the team; pay attention to the training and development of members, Provides opportunities to learn and grow. At the “What” level, the team culture is reflected through the team’s practical actions. For example, team members actively collaborate in their work to overcome technical difficulties; regularly organize technology sharing sessions to promote knowledge exchange and sharing among members; in the process of product development, they constantly pursue innovation and launch innovative and practical software product. In this way, the rules of the Golden Circle are integrated into team culture construction, which can attract and retain members who share the same beliefs with the team and enhance the overall competitiveness of the team.

Daily habit development: Integrate the application of the golden circle rules into daily life habits, and gradually transform it into an instinctive way of thinking through continuous and deliberate practice. For example, before work begins, spend a few minutes thinking about the "Why" of the tasks to be completed on the day, that is, why do these tasks need to be done, and what significance they have to achieve your work goals and career development. When dealing with various affairs in life, you can also use the rules of the golden circle to think. For example, when preparing for a family gathering, think about why the party should be held (to enhance the feelings between family members or to celebrate a special day), and then determine the form and content of the party based on this "Why" and the process (How), and finally implement it in practical actions such as purchasing ingredients and laying out the venue (What). Through such daily practice, let the rules of the Golden Circle become your first reaction to thinking about problems and improve your thinking ability and decision-making level.

Reflection and summary: Regularly reflect and summarize your application of the Golden Circle Rules. After completing a task or experiencing an event, review whether you have truly followed the rules of the Golden Circle during your thinking and action, whether you think deeply from the "Why" level, whether the "How" method is effective, and whether the "What" action is The expected results were achieved. If there is a problem, analyze the causes and think about ways to improve. For example, in a project planning, although the project's goals (Why) were clarified, many difficulties were encountered during the execution process, resulting in a lag in the project progress. Through reflection, it was found that the implementation method (How) was not considered thoroughly and the possible problems were not fully predicted. After summarizing the experience and lessons, next time when applying the Golden Circle Rules, you will pay more attention to planning and improvement of "How" to improve the success rate of the project. Through continuous reflection and summary, we can continuously optimize our ability to apply the rules of the Golden Circle and better apply it to real life and work.