MindMap Gallery Marketing—5. Consumer purchasing behavior
Editor-in-chief of Chao Gangling and Lou Zun, "Marketing" introduces consumers' purchasing behavior patterns, factors that affect purchasing, types of purchasing behaviors, and purchasing decision-making stages.
Edited at 2025-01-06 21:46:34Rumi: 10 dimensions of spiritual awakening. When you stop looking for yourself, you will find the entire universe because what you are looking for is also looking for you. Anything you do persevere every day can open a door to the depths of your spirit. In silence, I slipped into the secret realm, and I enjoyed everything to observe the magic around me, and didn't make any noise. Why do you like to crawl when you are born with wings? The soul has its own ears and can hear things that the mind cannot understand. Seek inward for the answer to everything, everything in the universe is in you. Lovers do not end up meeting somewhere, and there is no parting in this world. A wound is where light enters your heart.
Chronic heart failure is not just a problem of the speed of heart rate! It is caused by the decrease in myocardial contraction and diastolic function, which leads to insufficient cardiac output, which in turn causes congestion in the pulmonary circulation and congestion in the systemic circulation. From causes, inducement to compensation mechanisms, the pathophysiological processes of heart failure are complex and diverse. By controlling edema, reducing the heart's front and afterload, improving cardiac comfort function, and preventing and treating basic causes, we can effectively respond to this challenge. Only by understanding the mechanisms and clinical manifestations of heart failure and mastering prevention and treatment strategies can we better protect heart health.
Ischemia-reperfusion injury is a phenomenon that cellular function and metabolic disorders and structural damage will worsen after organs or tissues restore blood supply. Its main mechanisms include increased free radical generation, calcium overload, and the role of microvascular and leukocytes. The heart and brain are common damaged organs, manifested as changes in myocardial metabolism and ultrastructural changes, decreased cardiac function, etc. Prevention and control measures include removing free radicals, reducing calcium overload, improving metabolism and controlling reperfusion conditions, such as low sodium, low temperature, low pressure, etc. Understanding these mechanisms can help develop effective treatment options and alleviate ischemic injury.
Rumi: 10 dimensions of spiritual awakening. When you stop looking for yourself, you will find the entire universe because what you are looking for is also looking for you. Anything you do persevere every day can open a door to the depths of your spirit. In silence, I slipped into the secret realm, and I enjoyed everything to observe the magic around me, and didn't make any noise. Why do you like to crawl when you are born with wings? The soul has its own ears and can hear things that the mind cannot understand. Seek inward for the answer to everything, everything in the universe is in you. Lovers do not end up meeting somewhere, and there is no parting in this world. A wound is where light enters your heart.
Chronic heart failure is not just a problem of the speed of heart rate! It is caused by the decrease in myocardial contraction and diastolic function, which leads to insufficient cardiac output, which in turn causes congestion in the pulmonary circulation and congestion in the systemic circulation. From causes, inducement to compensation mechanisms, the pathophysiological processes of heart failure are complex and diverse. By controlling edema, reducing the heart's front and afterload, improving cardiac comfort function, and preventing and treating basic causes, we can effectively respond to this challenge. Only by understanding the mechanisms and clinical manifestations of heart failure and mastering prevention and treatment strategies can we better protect heart health.
Ischemia-reperfusion injury is a phenomenon that cellular function and metabolic disorders and structural damage will worsen after organs or tissues restore blood supply. Its main mechanisms include increased free radical generation, calcium overload, and the role of microvascular and leukocytes. The heart and brain are common damaged organs, manifested as changes in myocardial metabolism and ultrastructural changes, decreased cardiac function, etc. Prevention and control measures include removing free radicals, reducing calcium overload, improving metabolism and controlling reperfusion conditions, such as low sodium, low temperature, low pressure, etc. Understanding these mechanisms can help develop effective treatment options and alleviate ischemic injury.
6 Consumer purchasing behavior
Consumer purchasing behavior patterns
Stimulation-Response Model
1. Exciting
Marketing stimulus
Environmental stimulation
2. Black box
Buyer's characteristics
Purchase decision making process
3. Decision-making (response)
Factors that affect purchase
psychology
motivation
Maslow's theory of needs: physiology, safety, sociality, respect, self-realization
Attitude ABC Model
Emotional components
Cognition
Behavior
Cognition
Selective attention
Selective misinterpretation
Selective memory
study
Stimulus response model
Classic conditioned reflex
Operative conditioning reflex
Brand Loyalty: The result of constant stimulation
Memory: long-term, short-term, selective
Attitude and belief
Adapt to consumer attitudes
Or change
personal
Age, gender
Vocational, education
Personality, lifestyle
Self-concept: Is the brand personality consistent with the personality
society
Reference group
Membership type
Career-related
Contact type
Relatives and friends
Aspire to sex
family
Social roles and status
culture
Subculture
Social class
Life Stage Current Environment Ethnic Experience = Values
Types of purchase behavior
Horizontal axis: Purchase intervention degree
Affected by price and purchase risks
Vertical axis: Differences between brands
Category 4
Complexity purchasing behavior
High degree of intervention, large brand differences, and requires a lot of information to be collected, which is complex
Balance
High degree of intervention, but small brand differences, so don't think too much
Variability
Low degree of intervention, large brand differences, seek diversity
Habit
Low degree of intervention and small brand differences
Purchase decision phase
Confirm the problem
Collect information
Personal Source
Business Source
Public source: Social media
Source of experience
The importance of product reputation
Information overload
Evaluation plan
Compensatory evaluation method
Non-compensatory
Make decisions
Risk expectations
After buying behavior
Sometimes the first 2 or 3 steps are omitted
Rational decision-making
Low involvement behavior
Sensitive decision-making