MindMap Gallery 7. Marketing strategy formulation STP
The STP model is an important tool for enterprises to formulate marketing strategies. Through three steps: market segmentation, target market selection and market positioning, companies can better understand consumer needs, formulate effective marketing strategies, and stand out in a highly competitive market.
Edited at 2025-01-07 00:04:28Rumi: 10 dimensions of spiritual awakening. When you stop looking for yourself, you will find the entire universe because what you are looking for is also looking for you. Anything you do persevere every day can open a door to the depths of your spirit. In silence, I slipped into the secret realm, and I enjoyed everything to observe the magic around me, and didn't make any noise. Why do you like to crawl when you are born with wings? The soul has its own ears and can hear things that the mind cannot understand. Seek inward for the answer to everything, everything in the universe is in you. Lovers do not end up meeting somewhere, and there is no parting in this world. A wound is where light enters your heart.
Chronic heart failure is not just a problem of the speed of heart rate! It is caused by the decrease in myocardial contraction and diastolic function, which leads to insufficient cardiac output, which in turn causes congestion in the pulmonary circulation and congestion in the systemic circulation. From causes, inducement to compensation mechanisms, the pathophysiological processes of heart failure are complex and diverse. By controlling edema, reducing the heart's front and afterload, improving cardiac comfort function, and preventing and treating basic causes, we can effectively respond to this challenge. Only by understanding the mechanisms and clinical manifestations of heart failure and mastering prevention and treatment strategies can we better protect heart health.
Ischemia-reperfusion injury is a phenomenon that cellular function and metabolic disorders and structural damage will worsen after organs or tissues restore blood supply. Its main mechanisms include increased free radical generation, calcium overload, and the role of microvascular and leukocytes. The heart and brain are common damaged organs, manifested as changes in myocardial metabolism and ultrastructural changes, decreased cardiac function, etc. Prevention and control measures include removing free radicals, reducing calcium overload, improving metabolism and controlling reperfusion conditions, such as low sodium, low temperature, low pressure, etc. Understanding these mechanisms can help develop effective treatment options and alleviate ischemic injury.
Rumi: 10 dimensions of spiritual awakening. When you stop looking for yourself, you will find the entire universe because what you are looking for is also looking for you. Anything you do persevere every day can open a door to the depths of your spirit. In silence, I slipped into the secret realm, and I enjoyed everything to observe the magic around me, and didn't make any noise. Why do you like to crawl when you are born with wings? The soul has its own ears and can hear things that the mind cannot understand. Seek inward for the answer to everything, everything in the universe is in you. Lovers do not end up meeting somewhere, and there is no parting in this world. A wound is where light enters your heart.
Chronic heart failure is not just a problem of the speed of heart rate! It is caused by the decrease in myocardial contraction and diastolic function, which leads to insufficient cardiac output, which in turn causes congestion in the pulmonary circulation and congestion in the systemic circulation. From causes, inducement to compensation mechanisms, the pathophysiological processes of heart failure are complex and diverse. By controlling edema, reducing the heart's front and afterload, improving cardiac comfort function, and preventing and treating basic causes, we can effectively respond to this challenge. Only by understanding the mechanisms and clinical manifestations of heart failure and mastering prevention and treatment strategies can we better protect heart health.
Ischemia-reperfusion injury is a phenomenon that cellular function and metabolic disorders and structural damage will worsen after organs or tissues restore blood supply. Its main mechanisms include increased free radical generation, calcium overload, and the role of microvascular and leukocytes. The heart and brain are common damaged organs, manifested as changes in myocardial metabolism and ultrastructural changes, decreased cardiac function, etc. Prevention and control measures include removing free radicals, reducing calcium overload, improving metabolism and controlling reperfusion conditions, such as low sodium, low temperature, low pressure, etc. Understanding these mechanisms can help develop effective treatment options and alleviate ischemic injury.
7. Marketing strategy formulation: STP
S: segmentation market segment
Basic concepts
Market segment
Customer groups with similar needs and desires
Niche Market
Be narrower, segment the market
Local Marketing vs National Marketing vs Personal Marketing
National Marketing Disadvantages: Not Economy, Waste
Disadvantages of local marketing: Reduce the economies of scale, logistics problems, and increased manufacturing costs
reason
Limited and external limitations of enterprise resources
Business management is best-selected and pursues profits
The difference in market demand makes segmentation feasible
The root cause, the inner basis
Market segmentation principle
Measurability: Customer size and purchasing power can be measured
Approachability: It can effectively approach the market segment
Homogeneity: Customer needs in the segment are similar
Effectiveness: The market segment must have certain development potential
Standards for segmentation
Geographical factors
Population factors
age
gender
income
Education, etc.
Psychological factors
lifestyle
personality
Behavioral factors
Usage, loyalty, motivation to buy
T: Targeting confirms the target market
Key: Market Opportunities Combination of Core Strength
3 basic strategies
Non-difference marketing: single product, unified marketing plan
Low manufacturing cost and low distribution cost
Differentiated marketing: design different products and marketing combinations for different market segments to meet differentiated needs
Strong market research capabilities, product development capabilities, and strong sales channels
Concentrated marketing: Focus on a segmented market, tailor-made, highly professional
High flexibility in the enterprise and good risk management
P: Positioning Product Positioning
It is relatively similar to competitors' products
Substantive: Differentiation
Substantive Differences (Products)
Psychological differences are more important
Marketing Positioning Principles
Positioning is affected by external environment
Core capabilities determine market positioning and build dynamic core capabilities
Internal and external conditions matching and interaction
The basis of positioning
Product attributes: different effects of shampoo
Price and quality
Usage environment and scenario
User
Product Type
Competitors
Leader Positioning
Acquisition and merger, multi-brand interception
Follower positioning
High-end, low-priced, gender
Visualization tools
Matrix-aware graph
Diamond Model
Find position, select position, be in place, attribute position, value positioning
Consumer needs (differentiation) are the core! ! ! ! !