People are self-centered and instinctively desire others' respect and recognition

Observe your words and expressions, start with details, and talk more about things you are interested in with your customers

Sincerely, listening, acknowledge and praise each other, and praise others for details

People have the psychological tendency to save face for each other and will try to maintain a good image.

A large request is rejected and a small request that the other party can do is very likely to be accepted.

Borrow things, price bargaining, and inviting people to participate in task activities.

"Vii is my favorite original sin." Vanity is an irrational emotion, and the flowers are gradually fascinating.

I couldn't help but compare myself with others, and I was glad that I lost, and I was secretly inferior. Brand, popularity, popularity

Starting from emotional investment: Platinum represents pure love, a symbol of identity and status, and represents eternal love

"The principle of loss aversion" People are afraid of losing or not getting it, and have an instinctive possessive desire for rare things

Limited time and quantity, limited number, only once, last chance

Unique products, cater to customers for novel and exciting, and unique consumer psychology

Also known as the greedy effect, once a person accepts a trivial requirement from others, in order to avoid cognitive inconsistency, Or if you want to give others a consistent impression, you may accept greater demands (one foot moves through his threshold)

They cannot find a reason to reject a small request, which increases their tendency to agree to it. Franklin's Borrowing Story

Focus on understanding → demand evaluation → hesitation, satisfaction (capture sales opportunities, use instant interests, and stimulate the desire to buy)

The first impression is crucial. Deciding whether the transaction can be completed is 80%. Most people will not give you a second chance.

Dress up, personal hygiene, and behavior (neat and generous, refreshing, calm smile, sincere and confident)

Joining in the fun and following the trend is the nature of group animals. They blindly follow the trend and lack rationality. Everyone has bought it, so I can buy it too

Based on product quality, set a purchasing example (familiar, representative of status) and use real cases to ensure

Experts, authoritatives, celebrities, celebrities, and large organizations are endorsed by people, and are often relied on, respected and sought after by everyone.

A broad sense of social identity can allow customers to gain a huge sense of security, and authority represents social identity to a certain extent.

Also known as: Romeo Juliet effect, the stronger the degree to which a certain desire is prohibited, the stronger the resistance and curiosity it produces.

People are already tired of actively presented content, and it is easier to attract customers' attention if you are not allowed to watch it.

Reverse psychology reflects the customer's awareness of self-protection and self-prevention

Similar to the anchor effect, the conspicuous consumption psychology of rich people, high prices represent the symbol of identity, status, and wealth

If you don't have to sell at a high price, you will never sell at a high price. Give him a reason to sell it at a high price

Think about what customers think, be anxious about what customers are anxious about, provide services beyond expectations, and feel guilty about operating customers

Weakness of human nature: desire to be valued and recognized to ensure that customers get the satisfaction they need

If you want to take it, you must first give it to it. Customers do not really want to reduce the price, but they need to take advantage of it.

Create a warm, comfortable and relaxed place environment and discussion atmosphere, whether you are positive and enthusiastic, speak appropriately, and behave appropriately

There are two major motivations in life: worry and love. Worry is difficult to break through the limitations of ability, fear of loss; love can motivate forward

A sense of participation. Turning customers from simple consumers to co-producers can improve their perception control

Respect customers' wishes, set effective rules, and provide a unique experience

What is most exciting about receiving gifts is not the gift itself, but the process of opening the packaging box

Ask stimulating questions, use the group convergence effect, leave a piece of information for customers, satisfy the curiosity and create suspense

Product demand plus psychological demand, taking advantage is greater than taking advantage, satisfying the desire to be respected and praised

Purchase risks, shopping around is the norm for customers. It is enough to achieve zero-risk commitments, which is better than competitors' commitments.

Can't do: conceal product defects | expand product performance | refuse after-sales service

Lack of opinion on doing things, unstable emotions, and tend to be perfectionist

Pay attention to details, be extremely rational, sell professional

Sell ​​fashion, respect personality, different

Listen less and talk more, praise him in time and sincerely, satisfy his vanity, deliberately show weakness, wear a high hat

Never forcefully promote it. After the attitude is softened, it is easy to communicate. It is best to use obedience to conquer professionally.

Easy to get along with, but lack of opinion, go with the flow, sell to ensure reassurance

Meticulous thinking and strong observation skills, listen to customers’ complaints and requirements, understand inner thoughts, and serve with a calm mind and a smile

Ask questions tentatively, leave enough time, warm reception, and sincerely

Careful and steady, unique vision, value performance and quality, patient and professional guarantee

The fresh customers sell politeness, the regular customers sell enthusiasm; the slow customers sell patience, and the urgent customers sell efficiency; the rich sell noble, but the poor sell affordable; Selling fashionable and professional, selling professional, picky and selling details, hesitant to sell guarantees; selling easy-going and agreeable, always greet with a smile. (Listen, polite, praise, details, patience, enthusiasm, professionalism, guarantee, efficiency, recognition)

Lower costs as much as possible in production, earn profits in efficiency scale, reasonable costs, and the price based on profit should not change at will, and new products can be priced at an appropriate price

Value paradox, some items are not very valuable, but they are very expensive (diamonds). Equilibrium supply and demand, equilibrium price refers to the price when demand and supply are equal.

One is rising and the other is getting worse. "Gillette Shaver" uses this pricing strategy for complementary supporting products. Some products are diverted to become hot products, binding customers to spend a long time

"Walmart" and "Sam", the intermediate price between average price and purchase price, cash discount | quantity discount | seasonal discount

"Soldiers who don't want to be generals are not good soldiers" opportunities prefer those who work hard to prepare. You must understand the purpose and value of your work. Many great people are top sales. Always maintain a positive attitude, a positive attitude can give people warmth and strength.

Sales is a good role to help others. You don’t need to be afraid. Be honest and upright. Only by completing a deal can you help him completely. If you love him, you must make a deal.

Give perseverance and patience, and there is a wait between sowing and harvesting. Only quantitative change can cause qualitative change. Why can you get it easily?

Make full use of the trivial time of leisure and leisure. What is the granularity of your time when people are most likely to open up the gap? Positive time concept, good time management

Confidence and optimism are the most important traits of every successful person. Be confident with a sense of direction. Only by believing in yourself first will others believe in you. The more confident you are, the more you can show the quality of confidence. Appropriate self-deprecation and condemnation can reduce sensitivity. Confidence means seeing one's strengths and showing or expressing them with affirmation.

Yesterday’s worries and tomorrow’s worries are all over-interpretations of our roles. Reflect on whether you have dozens of negative thoughts a day? Don’t worry about things that cannot be changed, and use your energy to more active and constructive things. There is a positive side to anything. Pessimists are always right, and optimistic people are always moving forward.

Priority is the first principle, good memory is not as good as bad pen tips, execution ability review feedback (thinking on different angles of efficiency direction)

You can find a positive side in anything and look at problems with God's perspective. "I can do it, I want it, there must be a way." Successful people must have a positive attitude.

Brainwashing self-motivation: Do you want to succeed or must you succeed? It must be, then what do you do next? Fool and madman persistent and focused

The most basic point of building a foothold on the road to success is: study, learn and learn. Avoid arrogance and impetuousness, never be complacent, empty cup mentality, humble learning, God helps those who help themselves Super competitive ability - learning ability, psychology, human nature, marketing, market management, good at learning and diligent in learning. Diligence is the prerequisite for learning.

Any transaction will only start if it is rejected more than 5 times. Yes, it is not so obvious that you fail to be rejected. Don't be so sensitive to "failure, rejection". Your sensitivity is actually meaningless, and a rejection does not mean there is no chance. ①①②①①①①①①①①①①①①③🌸🔥🔥🔥2④️①①①①①①①Acknowledge fear helps eliminate fear; ②Accepting rejection is the norm: Buddha is so awesome, there are only hundreds of millions of believers in the world. Pay attention to strategies, methods and skills.

80% of the time is spent on high-quality customers. It is better to earn pocket money from the rich than to make living expenses from the poor. 80% of the time is spent on first impression, improving capabilities, smiling service, and building trust with customer links. Target strength, execution ability, learning ability, expression ability, communication ability, decision-making ability, review ability, and strategic ability.

Make a note of all information about customers and prospects. Discuss topics they are interested in, as long as you have a way to make customers feel comfortable, provide services that exceed expectations, operate customers' guilt, and provide high emotional value

The law of cause and effect: Today's result was caused yesterday, and today has planted the cause for tomorrow. Your current situation is caused by yourself. Find a benchmark and learn to do it. Attitude determines everything. Don’t use it. Successful people always use the most positive actions, the most optimistic spirit and the richest experience to control and control their lives.

Watch Law: Everyone cannot choose two different goals at the same time. The road to success is to pave the goal and grasp the main contradiction. Hammer's Law: There is no bad deal in the world, only businessmen with no feet. There are always more ways than difficulties. Scientists try thousands or tens of thousands of times, but where do you go?