The early market focused on technological innovation and unique functions, and had a high tolerance for product imperfections. For example, early smartphone users were more concerned about whether there were novel applications and advanced technical features.

The mainstream market pays more attention to the practicality, reliability and ease of use of products, and pursues that the products can meet daily actual needs. For example, ordinary consumers are more concerned about call quality, battery life and operational convenience when buying smartphones.

Early market buyers were mostly technology enthusiasts and visionary industry insiders, and their decisions were greatly influenced by technology trends and personal interests.

Consumer decision-making in mainstream markets relies more on factors such as reputation, brand awareness and price rationality.

Consumers lack understanding of the technical principles, usage methods and value of new products, and they have fear and distrust. For example, when smart wearable devices were first introduced, many people didn’t understand their uses and benefits.

New products should not only compete with existing similar products, but also break consumers' habits and dependence on traditional products. For example, when online education platforms emerged, they faced competition from traditional offline education institutions and their inherent preference for offline teaching models.

Have a high enthusiasm and curiosity for new technologies and dare to try any emerging products or technologies, even if there are high risks and uncertainties.

Usually, they have strong technical background and expertise to understand and appreciate the potential value of new technologies.

Be willing to share your experience and insights and have a certain influence in the technology community.

Provide initial feedback for the product, helping companies discover technical and functional problems and shortcomings of the product, and promoting product improvement and improvement. For example, when innovators use early virtual reality devices, they will feedback on the resolution and vertigo of the device.

Become an early promoter of the product and attract the attention of other potential users through word-of-mouth dissemination.

Be visionary and have a keen insight into the potential impact and change of new technologies on future business or life.

Having a certain influence and leadership in their respective fields is often an opinion leader.

Be willing to take the lead in adopting new products in order to gain competitive advantages or improve efficiency.

Promote the dissemination and application of products in specific fields and help companies establish their reputation and reputation in the industry. For example, some early adopter companies introduced new office software, which will attract the attention of other companies in the same industry.

Provide more in-depth feedback on industry needs and application scenarios, and assist enterprises in targeted optimization and customization of products.

Pragmatists, waiting for the product to be fully proven to be feasible and reliable before adopting a new product.

Pay more attention to the cost-effectiveness and actual benefits of the product, and will refer to other people's usage experience and evaluation to make decisions.

The decision-making process is relatively cautious and is usually compared and analyzed.

It is a key group for products to enter the mainstream market, and their large-scale adoption marks the beginning of widespread acceptance of products.

Their demand and feedback prompt further standardization and optimization of products to meet the broader market demand.

It is more conservative, cautious and skeptical about new things, and is usually considered after the product has become mainstream in the market.

He is more influenced by his surroundings and others and is more inclined to follow the choices of most people.

Relatively sensitive to price and pursues product stability and practicality.

It is an important part of the large-scale popularization of products, and their participation further expands the market share of products.

Promote enterprises to reduce costs and improve the cost-effectiveness of their products to meet their needs.

Resist new technologies, rely on traditional products and methods, and have extremely low acceptance of new products.

Often restricted by factors such as age, education level, and living habits, they are unwilling to change their existing life and work patterns.

It is a marginal group in the saturation stage of the product market and has made little contribution to the market growth of the product. Businesses usually simply maintain relationships with their existing customers, gradually guide them to a new product, or opt out of a market strategy targeting them when appropriate.

Invest a lot of resources in product research and development and innovation to ensure that the product is technologically leading and unique.

Display the technical principles, functional characteristics and innovations of the product through technical seminars, industry exhibitions and other channels to attract the attention of innovators.

Build a technology community platform to enable innovators to exchange experiences in use, share technical insights and make suggestions for improvement.

Innovators are encouraged to share positive reviews and user experiences of products in the technology community and social media to form good word-of-mouth communication.

Work with early adopters to create representative success stories to demonstrate the effectiveness and value of the product in actual applications. For example, cooperating with well-known companies to implement projects proves that products can improve the efficiency and competitiveness of the company.

Promote successful cases through case analysis reports, customer witness videos and other forms to attract more attention from early adopters.

Participate in industry standard formulation, technology forums and industry association activities to enhance the visibility and voice of enterprises and products in the industry.

Establish cooperative relationships with experts and opinion leaders in the industry and use their influence to promote products.

Based on the feedback from early adopters and market demand, the products are standardized and optimized to improve the stability and reliability of the products.

Establish a complete quality control system to ensure that the products can meet the requirements of large-scale production and use.

Formulate comprehensive marketing strategies, including advertising, public relations activities, promotional activities, etc. to improve product visibility and market share.

Expand sales channels and establish cooperative relationships with dealers, retailers, e-commerce platforms, etc. to ensure that products can reach consumers widely.

According to market conditions and competitors' price strategies, the product price should be appropriately lowered to attract price-sensitive late-stage mass consumers.

Increase market penetration, expand new market areas and customer groups, and improve product market coverage.

Establish a complete customer service system, provide timely and efficient after-sales service, and solve problems encountered by customers during the use of products.

Collect customer feedback through customer satisfaction surveys and other methods, continuously improve products and services, and improve customer satisfaction and loyalty.

Continue to provide the necessary technical support and services to lagging customers to ensure that they can use the product properly.

Maintain relationships with laggard customers through regular return visits, caring activities, etc., and improve their satisfaction and loyalty.

According to market development trends and product life cycles, gradually reduce investment in lagging markets and concentrate resources on more potential markets and products.

Through market research and analysis, we can identify those market segments that have not yet been fully met. For example, in the smart home market, the safety monitoring and health care segments for the elderly may have great potential.

Considering factors such as the growth trend of the market, the degree of competition, and customer demand characteristics, we will evaluate the attractiveness and feasibility of the market segment.

Various methods are used to estimate the size of the market segment, including historical data analysis, industry report research, expert interviews, etc.

Analyze the market's growth drivers and constraints, predict the future growth trend of the market, and judge whether it is worth investing in resources for development by enterprises.

Choose a representative and influential niche market as a breakthrough point, concentrate resources for market penetration and product promotion, and establish a leading position in the market.

Use the experience, brand awareness and customer resources accumulated in the first niche to enter other niches related to it. For example, in the field of education and technology, we first succeed in the vocational training market, and then enter the primary and secondary education market.

By continuously expanding niche markets, gradually expand the market coverage and market share of products. When entering each new niche, targeted marketing strategies and product plans must be formulated based on the characteristics of the market.

Clarify and optimize the functions of the product to highlight those functions that can meet the core needs of the mainstream market and reduce unnecessary complex functions. For example, smartphones target mainstream consumers and strengthen core functions such as photography, communication and common applications.

According to feedback and demand from mainstream markets, products are continuously improved and upgraded to improve the practicality and ease of use of products.

Write detailed and easy-to-understand product manuals and user manuals to help mainstream market consumers quickly understand and use products.

Establish a professional customer support team to provide timely and effective technical support and after-sales service to solve problems encountered by consumers during the use of products.

Conduct market research to understand the sensitivity and tolerance of mainstream market consumers to product prices.

Refer to the price level of competitors and combine the cost and value of the product to develop a reasonable price strategy. For mainstream markets that are price-sensitive, cost-effective strategies can be adopted to provide competitive prices.

Optimize the production and operation costs of products, reduce costs through economies of scale, supply chain optimization, etc., and provide greater space for price strategies.

Pay attention to competitors’ price trends and adjust product prices in a timely manner to maintain market competitiveness.

Establish cooperative relationships with dealers, retailers, e-commerce platforms, etc. that have a wide influence in the mainstream market and sales network. For example, cooperate with large chain supermarkets and well-known e-commerce platforms to sell products.

Evaluate the partners' reputation, sales capabilities, market coverage and other factors to ensure that the products can be effectively promoted to the mainstream market.

Sell ​​products through a variety of channels, including online and offline channels, expanding the sales scope and market coverage of products.

Strengthen channel management, maintain close communication and cooperation with partners, and ensure smooth product supply, sales and after-sales service.

In marketing methods such as advertising and promotional activities, the focus is on highlighting the practicality and reliability of the products to solve the concerns of mainstream market consumers about product quality and stability. For example, the promotional product has undergone strict quality inspection and actual verification by a large number of users.

Show the effects and advantages of the product in actual applications through case analysis, user evaluation, etc.

Choose mainstream media channels, such as TV, newspapers, magazines, online media, etc., for advertising and promotional activities to increase product visibility and exposure.

Based on the audience characteristics and communication rules of mainstream media, targeted advertising content and publicity strategies are formulated.

Pre-sales service: including product consultation, demand analysis, solution provision, etc. For example, before providing customized software solutions to corporate customers, understand their business processes and demand pain points in detail, and provide professional consulting services.

On-sale service: covers order processing, logistics and distribution tracking and other links to ensure that the products are delivered to customers in a timely and accurate manner. For example, the e-commerce platform updates order status in real time, so that customers can keep abreast of product transportation conditions at any time.

After-sales service: such as product repair, maintenance, return and exchange, etc. For example, regular maintenance and fault repair services provided by car manufacturers ensure the normal use of the vehicle.

User training: Carry out training activities for different types of users to help them become familiar with the use of products and techniques. For example, software companies hold online or offline operation training courses for new users, allowing them to quickly get started with the software.

Partner training: Provide product knowledge and sales skills training for dealers, agents and other partners to improve their sales capabilities and service levels. For example, electronic product manufacturers provide distributors with training on product performance, selling points and sales speech.

Technical support: Establish a professional technical team to respond to technical problems encountered by customers during the use of the product in a timely manner. For example, network equipment suppliers provide enterprise customers with 7×24 hours of technical hotline support to solve network failures and configuration problems.

Customer support: Provide customers with consultation and problem-solving services through multiple channels (such as phone, email, online customer service, etc.), enhancing customer satisfaction and loyalty.

Market research: Through questionnaires, user interviews, competitive product analysis, etc., we can understand the expectations and needs of mainstream customers for product functions. For example, online office software found through research that users want to add real-time collaborative editing functions for multiple people.

Functional development: Based on the research results, targeted functional development and upgrades. For example, social software adds video calls, live broadcast and other functions to meet users' diverse communication needs.

Functional evaluation: Evaluate the existing functions of the product to determine whether it is a core function and whether it conforms to the usage habits of mainstream customers. Simplify some features that are low in usage, complex in operation and have no important supplements to core functions.

Simplify design: Optimize product interface and operation process, remove tedious steps and redundant options, making the product more concise and easy to use. For example, smartwatch simplifies menu navigation, allowing users to find common features more conveniently.

Process analysis: conduct a detailed analysis of the various operating processes of the product and find out the complex and cumbersome links. For example, in the e-commerce shopping process, simplify the registration, filling in receipt information and payment steps.

Optimized design: By improving interface layout, interaction methods, etc., reduce user operation steps and difficulty. For example, mobile applications adopt one-click operation, gesture recognition and other technologies to improve the convenience of operation.

Interface design principles: Follow the design principles of simplicity, intuitiveness and aesthetics, so that users can quickly understand and find the information and functions they need. Such as clear icons, reasonable color matching and font selection.

User experience testing: Invite different types of users to try products, collect their feedback and opinions on the interface, and optimize and improve in a timely manner.

System adaptation: Ensure that the product can run stably on mainstream operating systems (such as Windows, Mac OS, iOS, Android, etc.) and is compatible with different versions of the system. For example, office software should be compatible with different versions of the operating system to avoid functional abnormalities caused by compatibility issues.

Device adaptation: supports connection and interaction with various common devices, such as printers, scanners, smart wearable devices, etc. For example, smartphones can be seamlessly connected to Bluetooth speakers, wireless headphones and other devices.

Data interface standards: Develop unified data interface standards to enable products to exchange and share data with other related systems or software. For example, financial software realizes data docking with the enterprise's ERP system, which facilitates the synchronization and management of financial data.

Interoperability testing: During product development, rigorous interoperability testing is carried out to ensure that different systems and devices can work together normally.