Technology complementarity: Find partners with complementary advantages in the technical field, jointly carry out R&D projects, and improve the technical content and competitiveness of products. For example, chip manufacturers work with software developers to develop more efficient and intelligent chip-software integrated solutions.

Resource Sharing: Share R&D resources, technical talents and experimental equipment, etc., reduce R&D costs and risks, and accelerate product R&D progress. For example, technology companies cooperate with university research institutions to use the scientific research power and experimental facilities of universities to conduct cutting-edge technology research.

Technological innovation: Through cooperation with technical partners, new technologies and concepts are introduced to promote continuous innovation and upgrading of products. For example, automakers work with battery technology companies to develop more advanced electric vehicle batteries to improve the range and performance of the vehicle.

Market Differentiation: Use the technological advantages of partners to create differentiated products and stand out in the market. For example, smartphone manufacturers cooperate with imaging technology companies to launch mobile phones with unique photography functions.

Channel expansion: Use the sales network and customer resources of channel partners to promote products to a wider market area and customer base. For example, cosmetic brands cooperate with large chain supermarkets and beauty stores to increase product sales points.

Market penetration: Use channel partners to understand and influence the local market, deeply penetrate the target market, and increase the market share of products. For example, foreign brands quickly open up the domestic market by cooperating with local distributors.

Sales training: Provide channel partners with training in product knowledge, sales skills and marketing strategies to improve their sales capabilities and service levels.

After-sales service collaboration: Establish an after-sales service collaboration mechanism with channel partners to jointly solve problems encountered by customers during the purchase and use of products, and improve customer satisfaction.

Product portfolio: Cooperate with companies that produce complementary products to combine the products of both parties to provide customers with more complete solutions. For example, computer manufacturers cooperate with software developers to pre-install office software, antivirus software, etc., to provide users with a one-stop computer experience.

Collaborative marketing: jointly carry out marketing activities, promote complementary product portfolios, and increase the popularity and sales of both products. For example, camera manufacturers and lens manufacturers jointly organize promotional activities to attract photography enthusiasts to purchase.

Joint publicity: Co-promotion through advertising, public relations activities, social media and other channels to expand the influence of the product. For example, smart home companies cooperate with smart home appliance brands to advertise and promote the interconnection of smart home systems and smart home appliances.

Customer resource sharing: recommend customers to each other, realize the sharing and expansion of customer resources, and improve marketing promotion efficiency.

Cooperation rules: clarify the rights and obligations of alliance members, including cooperation norms in product research and development, production, sales, marketing and other aspects. For example, rules for the ownership and use of intellectual property rights of members during the technological research and development process are stipulated.

Benefit distribution mechanism: formulate a reasonable interest distribution plan based on the size of members' contributions to cooperation to ensure that the interests of all parties are protected. For example, profit distribution is based on sales, R&D investment and other proportions.

Communication mechanism: Establish regular communication meetings and exchange platforms to promote information sharing and communication coordination among members. For example, a monthly alliance member meeting is held to share market trends, technological progress and cooperative projects.

Project collaboration: Organization members participate in project cooperation to achieve resource integration and complementary advantages. Such as jointly carrying out market research projects, new product research and development projects, etc.

Industry Summit: Hold an industry summit, invite alliance members, industry experts, media, etc. to participate, and share industry trends, technological innovation and cooperation experience. For example, host a smart home industry summit to showcase the latest products and technologies of alliance members.

Technical seminars: Carry out technical seminars to promote technical exchanges and cooperation among members. For example, organize chip technology seminars to discuss the development trends and application prospects of chip technology.

Experience Sharing Platform: Establish an experience sharing platform to encourage members to share successful experiences and cases in product research and development, marketing promotion, customer service, etc.

Resource Sharing Mechanism: Realize resource sharing among members, including technical resources, market resources, talent resources, etc. For example, share market research data, technical research and development results, etc.

Standard research: Organize alliance members to conduct industry standards research, analyze the shortcomings of existing standards and market demands, and put forward standard suggestions that meet the industry development trends.

Participation in standard setting: Actively participate in the work of industry standard setting organizations, promote the adoption of standard suggestions proposed by the alliance, and improve the versatility and compatibility of products. For example, participate in the formulation of communication protocol standards for smart home devices.

Improve industry influence: By promoting the formulation of standards, enhance the alliance's influence and voice in the industry, and guide the industry's development direction.

Market competitive advantage: Make the products of affiliate members more competitive in the market, because products that meet the standards are more easily accepted and recognized by the market.

Marketing team: Expand personnel in market research, brand promotion, market planning and other positions, and strengthen research and marketing efforts in mainstream markets. For example, add market researchers to gain insight into the demand and competitive trends of mainstream markets.

Sales Team: Recruit and cultivate people with mainstream marketing sales experience and build a wider range of sales channels and customer relationships. For example, recruit people familiar with sales of large corporate customers to expand the enterprise-level market.

Cross-department project team: For projects that cross the gap, a cross-department project team consisting of personnel from R&D, marketing, sales, customer service and other departments will break down departmental barriers and realize information sharing and collaborative work.

Communication and coordination mechanism: Establish regular cross-departmental communication meetings and project progress reporting mechanisms to promptly resolve problems in the project and coordinate resources from all parties.

Cultivating market awareness: Strengthen the training of employees in market awareness so that they understand the demand and competition in mainstream markets, and use market demand as an important basis for product research and development and business decision-making.

Customer-oriented philosophy: establish a customer-centric corporate culture, pay attention to customer satisfaction and needs, and design products and provide services from the customer's perspective.

Innovation incentive mechanism: Establish an innovation incentive system to encourage employees to propose new ideas and solutions, and promote innovation in products and businesses. For example, establish an innovation reward fund to reward employees with innovative suggestions and results.

Customer feedback mechanism: Establish a complete customer feedback collection and processing mechanism, promptly pass on customer opinions and suggestions to relevant departments, and promote continuous improvement and optimization of products.

Goal setting: Determine specific goals to cross the gap, such as increasing the mainstream market share of the product to a certain proportion within a certain period of time.

Strategy formulation: Based on market analysis and actual situation of the company, formulate targeted strategies for crossing the gap, including target market selection, marketing portfolio adjustment, partner selection, etc.

Action Plan: Refine the strategy into a specific action plan, clarify the responsible persons, time nodes and resource requirements of each task.

Milestone determination: Determine key milestones in the process of crossing the gap, such as the time point when the product enters the mainstream market, the time point when the market share reaches a certain stage, etc.

Schedule formulation: Develop a detailed schedule, reasonably arrange the progress of various tasks, and ensure that the project is carried out as planned.

Progress monitoring: Through project management tools and regular project reports, monitor the progress of various tasks and promptly discover and resolve progress delay problems.

Quality monitoring: Quality monitoring is carried out on product research and development, production, sales and other links to ensure that product quality meets the requirements of mainstream markets.

Market feedback collection: Collect market feedback information on products and marketing strategies through channels such as market research, customer feedback, and sales data.

Strategic adjustment: Based on market feedback, timely adjust the strategies and action plans that cross the gap to adapt to market changes and demand.

Product strategy: Explain the company's optimization and improvement of products for mainstream markets. For example, in order to meet the needs of mainstream consumers, Tesla has launched relatively affordable models on the basis of maintaining its high performance, while continuously optimizing the interior design of the vehicle to improve riding comfort and ease of use, and continuously upgrading the intelligent driving function to make it safer and more reliable.

Pricing strategy: Analyze the company's pricing ideas and adjustment process. Tesla has adopted a strategy of gradually decreasing the price range, first setting up brand image and technical benchmarks with high-end models. As technology matures and costs decrease, it will launch more competitive models to attract mainstream consumers, and at the same time respond to market competition and cost changes through price adjustments.

Channel strategy: Introduce how the company expands its sales channels to cover the mainstream market. On the one hand, Tesla opens experience stores and service centers in major cities around the world, so that consumers can experience and understand the products themselves; on the other hand, it actively develops online sales channels, simplifies the car purchase process, and improves sales efficiency.

Promotional strategy: Tells about the promotional methods and brand promotion activities adopted by the company. Tesla has increased brand awareness and product exposure by holding test drive events, online promotion, social media marketing, etc., while using customer word-of-mouth communication and brand community construction to enhance consumers' sense of identity and loyalty to the brand.

Driven by technological innovation: Always adhere to technological innovation, continuously improve product performance and competitiveness, attract early adopters with technological advantages, and gradually meet the needs of mainstream markets.

Accurate market positioning: Accurately identify niche markets and use this as a breakthrough to gradually penetrate into the mainstream market to avoid the full spread of resources from the beginning.

Brand building and communication: Focus on brand building, attract consumers through unique brand image and values, and use multiple channels to promote and communicate to improve brand awareness and reputation.

Ecosystem construction: Actively establish a market ecosystem, share resources with partners and complement each other's advantages, and create a good ecological environment for product promotion and application.

Product strategy: The product update speed is slow, and the function upgrade and optimization cannot be carried out in time based on market feedback, resulting in a decline in product competitiveness.

Pricing strategy: The pricing is too high or unreasonable, without taking into account the price sensitivity and competitive trends of mainstream markets. The company's products are relatively expensive, and they cannot set a gap with their competitors in terms of functionality and quality.

Channel strategy: The sales channel is single, and the failure to make full use of mainstream channels for product promotion and sales, resulting in limited market coverage of the product.

Promotional strategy: Lack of effective promotional methods and brand promotion activities, insufficient brand awareness and product exposure, making it difficult to attract the attention of mainstream consumers.