Unique key factors within the enterprise that can help it succeed, such as brand awareness, technological innovation, management capabilities, market position, etc.

Unfavorable conditions or weaknesses within an enterprise may hinder the growth of the enterprise, such as insufficient resources, backward technology, management problems, and low market share.

Conditions that are conducive to the development of enterprises in the external environment may bring opportunities for growth or improvement to enterprises, such as market trends, policy changes, new technologies, partners, etc.

Factors that may pose challenges or risks to enterprises in the external environment, such as intensified market competition, technological changes, policy restrictions, economic fluctuations, etc.

SWOT analysis focuses on identifying and evaluating internal and external factors of the organization, while PEST analysis focuses on the analysis of external macroeconomic factors. The two are different in focus and specific applications, but they can complement each other and jointly provide comprehensive support for the strategic decisions of the enterprise.

The Five Forces Model mainly analyzes the competitive trend in the industry, while the SWOT analysis takes into account the internal and external environmental factors of the enterprise more comprehensively. The two play a role in different levels of strategic analysis and together form a complete framework for corporate strategic planning.

Including internal strengths and weaknesses and external opportunities and threats in the four quadrants of the SWOT matrix respectively, forming an intuitive analysis framework.

Develop corresponding strategic directions according to different combinations in the SWOT matrix (SO, ST, WO, WT). Such as using advantages to seize opportunities (SO strategy), using advantages to resist threats (ST strategy), overcoming disadvantages to seize opportunities (WO strategy), and overcoming disadvantages to resist threats (WT strategy).

For each strategic direction, a specific action plan is formulated, and the implementation steps, division of responsibilities, time nodes and expected results are clarified.

During the implementation process, we continuously monitor changes in the external environment and adjustments to internal conditions, and make timely adjustments and optimizations of strategies based on actual conditions.