MindMap Gallery 120㎡ indoor golf experience store operation plan
This is a mind map about the operation plan of the 120㎡ indoor golf experience store. The main contents include: 1. Project overview, 2. Investment budget (preliminary operation), 3. Profit model, 4. Operation strategy, 5. Risk control, 6. Summary.
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120㎡ indoor golf experience store operation plan
1. Project Overview
1. Project Positioning
Target group: golf enthusiasts, corporate team building, youth training, business social groups.
Core services: golf simulator experience, private training courses, membership services, events and light catering.
Business model: "Experience, Training, Social" trinity creates a high-end leisure and sports space.
2. Site selection suggestions
Preferred location:
High-end commercial complex (large passenger flow and strong consumption capacity).
Business district/high-end community surroundings (convenient for corporate customers and high-net-worth individuals).
Convenient transportation and convenient parking (improving customer experience).
2. Investment budget (preliminary operation)
1. Early investment (one-time)
2. Monthly operating costs
3. Profit model
1. Main sources of income
2. Profit Measurement
Low-end version (monthly income of 90,000-cost 42,000) = monthly net profit of 48,000 → Return to this cycle of 10 to 15 months
High-end version (monthly income of 200,000-cost 83,000) = monthly net profit of 117,000 → Return to this cycle of 12~18 months
4. Operation strategy
1. Driving and acquiring customers
Online promotion:
TikTok/Xiaohongshu short video (golf teaching, fun challenges).
Meituan/Dianping Group Purchase (9.9 yuan experience class attracts traffic).
Local Life Account Cooperation (Shop Exploration Promotion).
Offline activities:
Free experience day (attract new customers).
Golf theme salon (inviting KOLs and corporate executives).
2. Membership system
3. Value-added services
Corporate cooperation: Cooperate with high-end customer groups such as banks and 4S stores to provide exclusive activities.
Youth Training: Cooperate with the school to open golf interest classes.
Event operation: hold member competitions regularly to improve stickiness.
V. Risk control
Management of off-peak seasons: mainly promote corporate customers on weekdays, and promote family experience on weekends/holidays.
Equipment maintenance: regularly upgrade software to avoid backward technology affecting the experience.
Policy compliance: Ensure complete fire protection and cultural licenses and avoid investigation and punishment.
6. Summary
Return on investment: Low-end version 450,000
750,000, high-end version 800,000 and 1.3 million, return to this cycle of 1 to 1.5 years.
Core advantages: differentiated services (training, social events), accurately positioning high-end people.
Key success factors: site selection, equipment experience, member operation, and corporate cooperation.
It is recommended: first test the waters with the medium and low-end version, stabilize the passenger flow, then upgrade the equipment or expand the scale.