Defines global corporate strategy and long-term priorities

Owns and stewards the global brand portfolio

Sets global governance, risk, and compliance standards

Corporate strategy planning and execution oversight

M&A, partnerships, and strategic investments

Global performance management and KPI frameworks

Global brand vision, positioning, and architecture

Portfolio prioritization and resource allocation

Global innovation pipeline and renovation roadmaps

Global pricing principles and brand equity protection

Global campaigns toolkits and brand guidelines

Global media strategy frameworks and best practices

Corporate communications and reputation management

Sponsorships and global PR coordination

Global production footprint strategy and capacity planning

Procurement policies and supplier governance

Quality standards, product specifications, and audits

Logistics strategy, network design principles, and resilience planning

Group budgeting, forecasting, and reporting standards

Capital allocation and investment governance

Treasury, tax policy, and financial risk management

Internal controls and financial compliance frameworks

Talent strategy, leadership development, and succession planning

Global HR policies, reward frameworks, and mobility

Culture, engagement, and values programs

Global labor standards and people analytics

Corporate legal oversight and contract standards

Regulatory compliance frameworks (marketing, labeling, trade)

Enterprise risk management and internal investigations governance

Data protection and privacy governance

Enterprise architecture and core platforms governance

Cybersecurity standards and incident response oversight

Data governance, analytics, and AI enablement

Digital transformation roadmap and capability building

ESG strategy, targets, and reporting standards

Responsible drinking and social impact programs governance

Environmental initiatives (water, carbon, packaging) frameworks

Supplier sustainability standards and audits

Brand guardianship and visual identity rules

Quality, safety, and responsible marketing standards

Ethics, anti-corruption, and third-party due diligence rules

Procurement and spend governance policies

Execute global strategy locally and adapt to market realities

Handle production and market operations within the region

Deliver regional P&L and performance targets

Regional strategy alignment with headquarters

Portfolio and route-to-market choices per market

Coordination across countries and shared services

Operate distilleries, wineries, bottling, and packaging sites (as applicable)

Production planning and capacity utilization

Local quality control and adherence to global specifications

Maintenance, safety, and site-level continuous improvement

Regional sourcing execution within global procurement rules

Warehousing, inventory management, and distribution execution

Demand planning and S&OP coordination with commercial teams

Import/export operations where relevant

Sales execution by channel (on-trade, off-trade, e-commerce)

Trade marketing, merchandising, and in-market activation

Customer management and key account negotiations

Local pricing execution within global guardrails

Route-to-market management (direct sales, distributors, partners)

Local adaptation of global brand toolkits

Local campaign execution, events, and experiential marketing

Social/digital activation aligned with brand guidelines

Consumer insights collection and feedback to HQ brand teams

Regional budgeting and forecasting

Cost control and margin management

Local statutory reporting and tax compliance

Commercial finance support (promotions ROI, pricing analytics)

Local hiring, workforce planning, and labor relations

Training and capability building for sales and operations

Local policy implementation and employee engagement

Local regulatory compliance (advertising, labeling, licensing)

Contracting with customers, distributors, and suppliers

Compliance training execution and incident escalation

Deployment and support of global systems locally

Local infrastructure, service desk, and endpoint management

Regional data operations aligned with global governance

Implement ESG initiatives at sites and in markets

Track regional ESG metrics and report to headquarters

Community engagement and responsible drinking programs locally

Finance operations (AP/AR, payroll) where centralized

Procurement execution support

Customer service and order management hubs

Execute go-to-market plans and customer relationships in-country

Manage local salesforce, distributor performance, and activations

Ensure compliance with country-specific regulations

Channel sales teams and local key account management

Trade promotions, in-store execution, and visibility

Local partnerships with bars, restaurants, and retailers

Local bottling/packing or finishing activities

Local warehousing and last-mile distribution coordination

Finance, HR, legal/compliance, and admin support sized to market needs

Local insights and reporting to regional leadership

Annual strategy cycles and multi-year planning

Portfolio reviews and brand prioritization decisions

Target setting and periodic business reviews

Brand health tracking and commercial execution scorecards

Headquarters

Regional Subsidiaries

Market insights and consumer trends fed from regions to HQ

Innovation feedback from local launches to global brand teams

Supply and demand signals escalated through S&OP processes