Mind Map Gallery Amazon business strategy
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Amazon business strategy
A mind map about amazon business strategy.
Edited at 2020-09-08 01:10:56
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- Outline
**Amazon's business strategy, revenue model and culture of metrics: a history**
**Business and revenue model**
learning from sucess and failures
Business models are tested from a long term perspective
Continuing to make investment decisions in light of long term marked leardership
Innovations
Amazon webservices
Grocery delivery
Kinddle E-readers
Fire tablet
Smartphone & TV
Echo
Amazon Fashion
Amazon prime
**The importance of technology and increased focus on AI and Machine Learning**
Some conventional software is not applied at amazon
Amazon engineers need to find other means to focus on customer
Technology is very important to support focus on customer
**Amazon customers**
Amazon prime
Premium service
Three consumer sets
Developer customers
Customers
Seller customers
**Strategy**
Focusing on customer experience
key features
Wedding and baby registers
Wishlists
Search contents of books
Searching on amazon websites as well on the internet browsing
Secure payment systems
Webpages tailored to individual preferences (recomendations and notifications)
Customer services
Manufacturer product information
1 click technology
Images upload
Ability to view selected interior pages and citations
Online recomendations lists
Buying guides
Fullfilment promises
Options for expedited delivery
Last inventory availability info
Delivery date estimates
Options for expedited delivery
Each site is monitorized
Per minute revenue upper/lower bounds monitorization
Site availability
Standart service availability monitoring
Download speed
Low prices convenience
Lowest prices are the most popular products
Wide selection of merchandise
Goal is to achieve
Customer loyality
Repeated purchases
**Amazon media sales**
Amazon displays relevant Google text ads and banner ads from brands
**From Auctions to marketplaces**
Amazon auctions (ZShops)
Need to compete with eBay
Strategy has been adjusted to be described as an approach of low pricing
Amazon makes greater margin on these sales since merchants are charged a commission on each sale and it is the merchant who bears the cost of storing inventory and fulfilling the product to customers
Amazon is just facilitating the exchange of bits and bytes between buyers and sellers without the need to distribute physical products
**Competition**
Amazon views its main current and potential competitors as
Companies that design, manufacture, market, or sell consumer electronics, telecommunication, and electronic devices
Companies that provide fulfillment and logistics services for themselves or for third parties, whether online or offline
Companies that provide e-commerce services, including website development, advertising, fulfillment, customer service, and payment processing
Online, offline, and multichannel retailers, publishers, vendors, distributors, manufacturers, and producers of the products we offer and sell to consumers and businesses
Publishers, producers, and distributors of physical, digital, and interactive media of all types and all distribution channels
Web search engines, comparison shopping websites, social networks, web portals, and other online and app-based means of discovering, using, or acquiring goods and services, either directly or in collaboration with other retailers
Companies that provide information technology services or products, including on- premises or cloud-based infrastructure and other services
The main competitive factors in its market segments include
Information
Availability and convenience
Selection
Price
Discovery and brand recognition
Personalized services
Accessibility and customer service
Reliability and speed of fulfillment
Ease of use and ability to adapt to changing conditions
**Amazon's growth and business model evolution**
Efficient performance against revenue per visitor
Key measure for any customer website
Ambition
To offer Earth's biggest selection and most customer centric company
Still working to fullfill needs by innovating new solutions to make things
more cost effective
easier
faster
Amazon have grown to include millions of
developers
enterprises
content creators
sellers
consumers