Mind Map Gallery Adidas SWOT Analysis 2021
- 454
- 2
Adidas SWOT Analysis 2021
A mind map about adidas swot analysis 2021.
Edited at 2020-09-08 01:10:56
- Recommended to you
- Outline
Adidas SWOT Analysis (2020)
https://bstrategyhub.com/adidas-swot-analysis/
Background
Basic Info
CEO
Kasper Bo Rorsted
Year founded
1924 (as Gebruder Dassler Schuhfabrik), 1949 (as Adidas)
Headquarter
Herzogenaurach, Bavaria, Germany
Products & Services
Sports Apparel | Football Boots | Basketball Shoes | Running Shoes | Sports Bags | Glasses | Hats | Headbands, and Wristbands | Hoodies | Yoga Pants | Shorts, T-Shirts | Jackets
Competitors
Nike | Puma | Under Armour | Callaway Golf | Fila | Converse | New Balance | ASICS | Lululemon Athletica | VFC | Victoria Secrets
Fun Fact
Did you know both Puma and Adidas belong to Dassler brothers? In 1947, the brothers split up and opened their separate companies, which later became the biggest business rivals in the sports apparel industry.
Strengths – Internal Strategic Factors
Brand Value
An Iconic Brand with a Prestigious Legacy
New Products Innovation
Diversified Portfolio
Young Customers prefer Adidas
Effective Supply Chain Management
Footwear
Apparel
Hardware
Strong Financial Position
Strong & Diversified Distribution Network
Effective Marketing Strategy
Branding through international sponsorships
Sponsorship of high-profile athletes
Celebrity Endorsements
Weaknesses – Internal Strategic Factors
Supply Chain Shortage
Expensive Products
Limited Product Line
Opportunities – External Strategic Factors
E-commerce
Growing Sportswear Industry
Investing in Smart Materials
Culture of Yoga Pants
Increasing Demand for Premium Sports Products
Diversification into sporting equipments
Global Expansion
Product Development in Space
Shoe Subscription
Threats – External Strategic Factors
Competition
Rapid Expansion and Adoption of Ecommerce
Supplier Dominancy
Loss of Trademark
Technological Advancements
US-China Trade Tensions
Exchange Rates
Global Economic Slowdown
Fake Products