Mind Map Gallery Twitter SWOT Analysis 2021
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Twitter SWOT Analysis 2021
A mind map about twitter swot analysis 2021.
Edited at 2020-09-08 01:10:57
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- Outline
Twitter SWOT Analysis (2020)
https://bstrategyhub.com/twitter-swot-analysis/
Background
Basic Info
CEO
Jack Dorsey
Year founded
2006
Headquarter
San Francisco, California, United States
Number of Employees (2018)
4,900
Products & Services
Twitter Social Networking | Periscope | Promoted Tweets | Promoted Accounts | Promoted Trends | Micro-Blogging | MoPub | Audience Ads Platform
Competitors
Facebook | Instagram | LinkedIn | Google | Snapchat | Whatsapp | Pinterest | MySpace | Orkut | Quora | Microsoft | YouTube | WeChat | Tumblr |Tencent | Vkontakte
Fun Fact
44% of the total, 1.3 billion, Twitter accounts created since the company was founded were open and remained dormant until they were closed without sending a single tweet.
Strengths – Internal Strategic Factors
Highly Influential
Loyal Customer Base
Strong Market Share
Popular for News and Marketing
Stable Financial Position
$3.46 billion in annual revenue in 2019
Broad Product Portfolio
Periscope
– live video streaming
Magic Pony
– machine learning
Gnip
– API aggregation
MoPub
– mobile advertising
Lightwell
– conversation initiatives
TellApart
– advertisement
TweetDeck
– dashboard application
TapCommerce –
targeted advertisement
Innovative and fun features
Brand and Name Recognition
Weaknesses – Internal Strategic Factors
Algorithm
Over-reliance on US Market
USA: $1.9 billion (56%)
Japan:$537 million (15%)
Rest of World: $978 million (29%)
Total:$3.45 billion (100%)
Over-dependence on Ads
Lack of Diversification
Burdening Operational Costs
Fake accounts
Data Safety Concerns
Opportunities – External Strategic Factors
Online Store
Feature Enhancement
Offer Remote Working Solutions
Enter into Music or Video Streaming Services
Increase User Satisfaction
Focus on Mobile-Based Ads
Threats – External Strategic Factors
Stiff Competition
Suppression of Freedom of Speech
Investors’ Pressure
Unequal Power to Influence
Influencer Quitting the Platform
New Digital Taxes
Regulatory Laws
Twitter has lost its cool