BMW SWOT Analysis | Mind Map

https://bstrategyhub.com/bmw-swot-analysis/

Background

Basic Info

CEO

Oliver Zipse

Year founded

March 7, 1916

Headquarter

Munich, Bavaria, Germany

Number of Employees (2018)

133,778

Products & Services

Automotive | Motorcycles | Financial Services | Design Works

Competitors

Fun Fact

Did you know that BMW used to make airplanes, and it only got into auto manufacture after the Treaty of Versailles banned all German companies from producing warplanes following World War I?

Strengths – Internal Strategic Factors

High-Quality Products

Experience in Green Technology

Global Operations

Highly Valuable Brand

Excellent Reputation

High R&D Investments

Effective Strategies

Balanced Geographical Revenues

Weaknesses – Internal Strategic Factors

Negative Publicity

Controversial Recalls

Several Lawsuits

Small Portfolio

Opportunities – External Strategic Factors

Provide Flexible Options

Focus on Emerging Markets

Expand into Self-Driving Sector

Offer Eco-friendly Mobility

Threats – External Strategic Factors

Looming Global Recession

Rising Manufacturing Costs

Stringent Regulations

Possibility of Tariffs

Effects of the Pandemic

Stiff Competition

Changes in Demographic