what do you do well

What internal resources do you have

What advantages do you have over your competition

Do you have strong research and development capabilities? Manufacturing facilities?

What other positive aspects, internal to your business, add value or offer you a competitive advantage?

What factors that are within your control detract from your ability to obtain or maintain a competitive edge?

What areas need improvement to compete with your strongest competitor?

What does your business lack

Does your business have limited resource?

Is your business in a poor location?

Who are your existing or potential competitors

What factors beyond your control could place your business at risk

What situations might threaten your marketing efforts

Has there been a significant change in supplier prices or the availability of raw materials

What about shifts in consumer behavior, the economy, or government regulations that could reduce your sales

What opportunities exist in your market or the environment that you can benefit from

Is the perception of business positve

Has there been recent market growth or have there been other changes in the market the create an opportunity

Is the opportunity ongoing, or is there just a window for it? In other words, how critical is your timming