Mind Map Gallery VolkswagenSWOT Analysis
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VolkswagenSWOT Analysis
A mind map about volkswagenswot analysis.
Edited at 2020-09-08 01:11:08
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- Outline
SWOT Volkswagen SWOT Analysis (2020)
https://bstrategyhub.com/volkswagen-swot-analysis/
Background
Basic Info
CEO
Herbert Diess
Year founded
May 28th, 1937
Headquarter
Wolfsburg, Germany
Number of Employees
671,200
Products & Services
Passenger Vehicles | Commercial Vehicles | Motorcycles | Engines| Propulsion Components | Turbomachinery | Banking | Financing | Fleet Management | Insurance | Leasing
Competitors
Toyota | General Motors | Chevrolet | Daimler | Hyundai | Renault Nissan | Ford | Fiat Chrysler Automobiles | Zorya | Koenigsegg | Tesla
Fun Fact
Did you know that over 21.5 million original Volkswagen Beetles were sold since 1945, making one of the best-selling cars of the 20th century?
Strengths – Internal Strategic Factors
Excellent Brand Recognition
Strong financial Performance
#8 in sales revenue
#37 in profitability
#70 in terms of assets
#133 in term of market value
World’s Best Employer
Impressive Portfolio
Diversified Brands
Vehicle Sales
Brand Value
Strong Global Production Network
Strategic Restructuring and rebound strategy
The first phase (2016 – 2020): Develop new competencies – electric vehicles and e-mobility
The second phase (2020 – 2025): Become world’s leading, profitable volume manufacturer
The third phase (2025 onwards): the rapid expansion of electric vehicles
Huge Investments in R&D
Effective Management of Operations
Great Partnerships
Closely-knit Teams
Weaknesses – Internal Strategic Factors
Emission Scandal – Tainted Reputation
Lack of Diversification
Weak Marketing Strategies outside Europe
Opportunities – External Strategic Factors
Diversify Portfolio
Focus on Eco-friendly Cars
Expand in Emerging Markets
Tap into Autonomous Market
Threats – External Strategic Factors
Ongoing Lawsuits
Increasing Competition
Stringent Environment Regulations
Trade Negotiations
Global Recession
Controversial Advertisement