2020 Marketing Plan

This is the mind map for my 2020 marketing plan, there are a lot of managements and plans for 2020.

Edited at 2020-10-10 08:17:14

2020 Marketing Plan

Goals

Brand goals

Expand the scope of communication, diversify the methods, and improve brand awareness

Highlight the advantages of the platform and increase the recognition of the platform by enterprises

User goals

Improve the quality of platform users and promote more accurate targets

Increase user activity

Increase user reliance and build platform reputation

Channel goal

Expand various types of channel resources and deepen cooperation

Maintain relations with various financial institutions and strengthen cooperation and promotion

Expand media resources and help platform promotion

Activity goal

Enriched activities, "online + offline"

Improve the quality and impact of events

Strategy

Guided by big data analysis, more precise promotion

Based on industry classification, combined with actual needs to promote

According to the characteristics of each district, key breakthroughs and comprehensive promotion

Plan

User operation

Establish and improve the community operation mechanism to strengthen contact with users

Understand user needs, analyze and classify users

According to big data analysis, accurate push for users

Channel operation

Expand all kinds of channels with corporate resources

According to channel characteristics, select high-quality channels for in-depth cooperation

Event operation

In order to attract new users, we will mainly cooperate with offline activities in various districts, and plan to hold 20 events

In order to activate platform users, 2-3 online events are planned

SNS marketing

Promote the platform brand through Facebook, Twitter, Instagram