Mind Map Gallery MANAGING RETAILING, WHOLESALING, AND LOGISTICS
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MANAGING RETAILING, WHOLESALING, AND LOGISTICS
MANAGING RETAILING, WHOLESALING, AND LOGISTICS DESIGNING AND MANAGING INTEGRATED MARKETING CHANNELS
Edited at 2021-04-21 00:04:34
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MANAGING RETAILING, WHOLESALING, AND LOGISTICS
Marketing Logistics
Step of marketing logistics
1. Deciding on the company's value proposition to its customers.
2. Selecting the best channel design and network strategy for reaching the customers.
3. Developing operational excellence in sales forecasting, warehouse management, transportation management, and materials management.
4. Implementing the solution with the best information systems, equipment, policies, and procedures
Intergrated logistics systems
Market-logistics objectives
Market-logistics decisions
Order processing
Warehousing
Inventory
Transportaion
Organizational lessons
Wholesaling
Types of wholesaling
Merchant wholesalers
Full-service wholesaling
Limited-service wholesaling
Brokers and agents
Manufacturers' and retailers' branches and offices
Specialized wholesalers
Functions
Selling and promoting
Buying and assortment building
Bulk breaking
Warehousing
Transportation
Financing
Risk bearing
Marketing information
Management service and counseling
Private Labels
Role of Private Labels
Private-Label success factors
Retailing
Types of Retailing
Store Retailers
Self-service
Self-selection
Limited service
Full service
Non Retailing
Direct selling
Direct marketing
Automatic vending
Buying service
Corporate retailing and Franchising
The franchisee pays for the right to be part of the system
The franchisor provides its franchisees with a system for doing business
The franchisor own a trade or service mark and licenses it to franchisees in return for royalty payments.
The new retail environment
Marketing decision
Target market
Channels
Product assortment
Procurement
Prices
Services
Store atmosphere
Store activities and experiences
Communications
Location
Central business
Regional shopping centers
Community shopping centers
Shopping strips
A location within a larger store
Stand-alone stores
DESIGNING AND MANAGING INTEGRATED MARKETING CHANNELS
Marketing Channels and Value Networks
The Imprtance of Channels
Hybrid Channels and Multichannel Marketing
Sub Topic
Sub Topic
Value Networks
The Role of Marketing Channels
Channel Functions and Flows
Physical flow
Title flow
Payment flow
Information flow
Promotion flow
Channel Levels
Consumer marketing channels
Industrial marketing channels
Service Sector Channels
Channel-Design Decisions
Analyzing Customer Needs and Wants
Lot size
Waiting and delivery time
Spatial convenience
Product variety
Service backup
Establishing Objectives and Constraints
Identifying Major Channel Alternatives
Types of intermediaries
Number of intermediaries
Exclusive distribution
Selective distribution
Intensive distribution
Terms and responsibilities of channel members
Price policy
Conditions of sale
Distributors' territorial rights
Mutual services and responsibilities
Evaluating Major Channel Alternatives
Economic criteria
Control and adaptive criteria
Channel-Management Decisions
Selecting Channel Mambers
Training and Motivating Channel Members
Channel power
Coercive power
Reward power
Legitimate power
Expert power
Referent power
Channel partnerships
Evaluating Channel Members
Modifying Channel Design and Arrangements
Channel evolution
Channel Modification Decisions
Global Channel Considerations
Channel Integration and Systems
Vertical Marketing Systems (VMSs)
Corporate VMS
Administered VMS
Contractual VMS
Wholesaler-sponsored voluntary chains
Retailer cooperatives
Franchise organizations
The new competition in retailing
Horizontal Marketing Systems
Integrating Multichannel Marketing Systems
Conflict, Cooperation, and Competition
Types of Conflict and Competition
Horizontal channel conflict
Vertical channel conflict
Multichannel conflict
Causes of Channel Conflict
Goal incompatibility
Unclear roles and rights
Differences in perception
Intermediaries' dependence on the manufacturer
Managing Channel Conflict
Strategic justification
Dual Compensation
Superordinate goals
Employee exchange
Joint memberships
Co-option
Diplomacy, mediation, and arbitration
Legal recourse
Dilution and Cannibalization
Legal and Ethical Issues in Channel Relations
E-Commerce Marketing Practices
Pure-Click Companies
E-commerce success factors
B2B E-commerce
Brick-and-Click Companies
M-Commerce Marketing Practices
DELIVERING VALUE