Nike can use data abailable fromtechnological sources to buildvantage points that will help inincreasing profits.

Nike has made excellent use ofsocial media to incrase its brandvalue. Interaction with potentialclients is also possible throughsocial media.

Production of nature-friendly productsand reaction of waste are promisesmade by Nike to curb environmentalpollution.

The factories owned by Nike are knownto cause both air and water pollution.

The case of false dicounts offeredby Nike is a legal issue that alsodeteriorates the relation of thecompany with its valued customers.

Tax evasion is another vital legalissue that the company shouldurgently rectify.

Consumers in different countries aremostly adopting a health-consciousapproach. Lifestyle changes also impacthealth.

Work stress is common issue that propelspeople to find some leisurely activites.

Nike can target markets that are emergingacross the globe.

The production cost of products is slowly risingdue to the development of economicallybackward countries from where the productionof Nike products took place.

The stability of the American economyProvides ample scope for the growth ofNike with its favorable international taxagreements.

Manufacturing laws and tax regulations arebound to change. Thus, Thus, affecting thegrowth of Nike.