MindMap Gallery Analysis on the principle of e-commerce keyword search model algorithm
This is a mind map about the analysis of the algorithm principle of the e-commerce keyword search model. Friends who want to understand the analysis of the algorithm principle of the e-commerce keyword search model can like and add it to favorites.
Edited at 2022-11-18 09:27:47Avatar 3 centers on the Sully family, showcasing the internal rift caused by the sacrifice of their eldest son, and their alliance with other tribes on Pandora against the external conflict of the Ashbringers, who adhere to the philosophy of fire and are allied with humans. It explores the grand themes of family, faith, and survival.
This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
Avatar 3 centers on the Sully family, showcasing the internal rift caused by the sacrifice of their eldest son, and their alliance with other tribes on Pandora against the external conflict of the Ashbringers, who adhere to the philosophy of fire and are allied with humans. It explores the grand themes of family, faith, and survival.
This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
Analysis on the principle of e-commerce keyword search model algorithm
Analysis on the principle of e-commerce keyword search model algorithm
Tofu cubes became the first through train
Teacher, why do I have no traffic?
Basic principles of how search engines work
Find the target product category
Category related
Attribute related
Text related
Sort by weight
Keyword weight
Main competitive keywords
The main competing words determined by the system
Full Title Exception Symbol Search Reference
Main competitive keyword layout
Keyword post-transaction weight
Each title contains multiple keywords, and the weights are different.
The same product, the same sales volume, the same weight, different keywords, the weight under this keyword is different.
After the keyword is sold, the weight of this keyword will increase.
If you want to increase the weight of AB, you can first increase the weight of A B C or A B D.
Popularity weight
click rate
The competitive environment
Main picture
Conversion rate
price
Sales volume
Details page kilometers
evaluate
collection rate
Very important
Number of additional purchases
Tour duration
Bounce rate
Less than 70% is excellent
Poor performance above 90%
Access depth
Click for feedback
Practical operation
The click-through rate of hot words cannot be higher than 7%. Long-tail words don’t matter.
The click-through rate of hot words is twice the industry average and higher than the homepage click-through rate
The conversion rate of hot words is no more than 2 times that of the industry and higher than the conversion rate of the home page.
Store weight
Store activity
Update rate
sales rate
Unsaleable rate
Sell out rate
service quality
Inquiry conversion rate
Customer order product rate
How much is a baby?
StoreDSR
Alipay usage rate
Wangwang online time
Want Want response rate
Automatic replies do not count
Wangwang average response speed per time
Automatic replies do not count
Repeat purchase rate of old customers
baby weights
After-sales weight
return rate
Return time
Number of out-of-stock refunds
Dispute refund rate
It’s very important, you can’t have even one!
Single product DSR
Brand weight
brand tone
market share
KA Merchant
Big brands, major cooperative merchants
Taobao whitelist
Automatically bypass the fraud order inspection system
Priority for event registration
weighted term
New product weight
New store and new products
gold medal seller
Enterprise seller
Charity baby
Paid traffic
The higher the traffic fee spent, the higher the weight.
According to Taobao policy......
Taobao search analysis
comprehensive
Keywords Popularity weight Baby weight Store weight Weighted items
Popularity
Keyword popularity weight = 7-day dimension, click rate and conversion rate (2 times higher than the industry), whether they continue to grow
seven day spiral
Year-over-year growth (not just sales)
Sales volume
Single sales dimension
wireless
Keyword popularity weight Wireless terminal proportion (traffic, sales, conversion rate, wireless terminal advertising proportion) Weighted items (gold coins, activities, exclusive prices, decoration, detail pages, etc.)
Natural search model
Category model
First priority category
text model
Correlation
market rules
Consumer protection, gold medal seller, 7 returns, installment payment, credit card, 24-hour delivery time...
window usage rate
New stores, new products
Other policies support or suppress
time model
Shelf loading and unloading time
It is only available in the PC category, but not in the wireless category.
Anti-cheating model
a
Change baby
misplaced category
Repeated distribution
SKU cheating
Fresh cowhide
keyword stuffing
Stolen pictures
False shipping
Break a promise
Price does not match
Advertising goods
Popular models
seven day spiral
Year-on-year (7 days, 30 days)
Share rate
collection rate
Conversion rate
Bounce rate
residence time
Purchase rate of old customers
PV,UV
Period-on-month (7 days, 30 days)
sales growth rate
Collection
Sales volume
click rate
service model
service quality
Seller model (seller activity)
Activity
Dynamic update rate
Wangwang online time
Sell out rate
SKU slow-selling rate
Comprehensive service quality
Inquiry conversion rate
Customer order product rate
Alipay usage rate
price model
Optimal price range, category price limit rules
Taobao now cracks down on low prices and supports mid- to high-end pricing
Personalized model
There are basically no standard products, but there are non-standard products.
Personalized tag matching
gender
age
spending power
area
buyer tag
etc................
The proportion of personalization is getting higher and higher, and mobile phones are fully personalized
Use the through train to increase traffic and sales, and complete the marking of your own baby.
ladder model
Store level, divide the store into 7 floors
The assessment KPIs at each level are different
No one knows, the learning model changes in real time
According to Taobao strategic policies
Why is the sales volume high but the traffic volume is low and the level is upgraded?
The higher the level, the fewer competing stores and the more opportunities for display.
So, why do some low-volume products rank before high-volume products? Why do some products suddenly disappear? Why can’t I move up the rankings?
Learning model
dynamic value
Calculate the average based on the top 10% of sellers on each tier
Aggregation model
Proportion under keywords
Proportion of PC and mobile traffic sources
Self-problem analysis
What to do if there is no traffic?
Have I been demoted invisibly?
Sales volume does not equal weight
Uncertainty in comprehensive ranking weights
Price changes, title changes
Why brushing orders doesn’t work
Baby personalization error
Data is not controlled well
Why is there suddenly no traffic?
Reason for title change
Based on the principle of system balance, each store will give more traffic to 5 products, and each product will be displayed more under up to 5 keywords.
Title AB sorting method, changing the position will affect the traffic
WeChat group