Features
Features:

Product Tour >

Edraw AI >

Paid Plans:

Individuals >

Business >

Eduaction >
Resources
Blog

History

How-tos & Tips

Discovery

Biography

Business Analysis

Examples

AI concept Map

Free AI Mind Map Generator

Onenote Mind Map

Bcg Matrix Examples

Nike Marketing Strategy

Unilever SWOT Analysis

Make Mind Maps in Google Docs

Guide

FAQs

What's New

Resource Center
Templates
All Templates

Brain Storming Templates

Strategy and Planning Templates

Project Management Templates

Product Management Templates

Human Resources Templates

Agile Workflow Templates

Marketing Templates

Education Templates

Fun and Games Templates

User Gallery
Download
Pricing
Enterprise

brand design

Brand is an intricate symbol. It is an invisible combination of brand attributes, name, packaging, price, historical reputation and advertising style. Brand personification, through personification, transforms consumers' understanding and views of various characteristics of products or services into personalized characteristics, identifies the relationship between existing brands and personalities, and connects new products with people's personality characteristics to form a brand important work of construction.

Edited at 2023-09-20 00:16:24

PlotWizard

Recent works View more works>>

brand design

PlotWizard

Recent works View more works>>

Recommended to you
Outline

brand design

brand

Brand is an intricate symbol. It is an invisible combination of brand attributes, name, packaging, price, historical reputation and advertising style.

Brand full case

1. Market Plan Market Analysis-Competition Analysis-Audience Analysis- SWOT analysis

2. Brand Strategy Brand Positioning-Brand Framework Brand System Brand M1

3. Brand design VI design-SI design-Material design-Packaging design

4. Brand Communication Marketing Strategy-Offline Strategy-Online Strategy-Media Introduction Strategy-Communication Tandem

brand design

Standard Design Logo Image Strategy Logo Application System

VI design VI basic specification design-VI application design system

SI Design Enterprise Terminal Image Identification System

Platform material design Mini program design - Micro official website design - Short video platform design - Graphic and text platform design

Product Packaging Product Basic System-Packaging Strategy Product Packaging System

Promotional materials Company brochure-Product brochure-Poster display stand/roll-up banner-Leaflet-Document envelope

Origin and development

In ancient Greece, ancient Egypt and ancient China, people began to use marks, and a large number of unearthed vessels are engraved with marks. A merchant mark has been popular in Europe since the 13th century. Commercial guilds used it to supervise and distinguish guild or personal property.

During the Northern Song Dynasty, the Jinan Liu Family Kung Fu Needle Shop used the image of a white rabbit as its mark, "Recognize the white rabbit in front of the door as a mark", which was the earliest trademark in China.

value

Brands have multiple values such as economy, reputation, property rights, and culture.

Early brand value

1) Brand original value

2) Brand added value

3) Brand added value

life culture

The minimalist lifestyle is a re-understanding of oneself and a redefinition of freedom. Organic lifestyle is a lifestyle that advocates harmony between man and nature.

ideas, theories

The gene of brand design

Element mining—>Gene generation—>System construction

Create brand hot spots

brand unique value

Breaking point

1) A unique brand iconic symbol

2) Unreplicable and highly directional

3) Classic vocabulary, highly recognizable

Create hot spots

1. Visual wave, the era of picture reading

2. The era of multi-media communication

3. Visual confusion, need to build differences

Text nail, visual hammer

Methods to condense visual highlights

1) Explore brand/product differentiation

2) Conduct visual experiments on differential expression

3) Complete the expression of visual highlights

4) Strengthen and spread through brand systematization and product familyization

brand personification

Brand personification, through personification, transforms consumers' understanding and views of various characteristics of products or services into personalized characteristics, identifies the relationship between existing brands and personalities, and connects new products with people's personality characteristics to form a brand important work of construction.

five dimensions

1) Sincerity

2)Wild

3) Educated

4) Stimulation

5) Disruptor

Innovative thinking and its application in brand design

1. Brand positioning innovation: Brand positioning determines brand characteristics and brand development momentum

1) Differential positioning

1. Through the performance association of the brand, that is, the brand associates what can bring benefits to customers, thereby promoting consumers to click to understand the product features;

2. Associations are related to the brand's possibilities, durability and service capabilities;

3. The association includes the effectiveness and efficiency of the service, and the association consists of design and style.

2) Competitive positioning

It refers to what kind of reference system the brand is in and how to deal with brand characteristics shared with competitors.

2. Brand image innovation

As an excellent brand designer, when designing brand image, you must constantly innovate in terms of conception, concept, meaning, etc. to ensure the novelty of the work.

3. Brand communication innovation

1. The appeal of visual identity: functionality vs. appeal

2. Make good use of color to create memory points for your brand

3. The legibility of the font is most important, followed by the gorgeousness

4. Breaking down barriers to innovative thinking

Thinking model:

That is, thinking procedures and patterns reflected through various thinking contents

Innovative thinking: Innovative thinking refers to the thinking process of solving problems with novel and original methods. Through this kind of thinking, one can break through the boundaries of conventional thinking, think about problems with unconventional or even unconventional methods and perspectives, and propose unique solutions. , thereby producing novel, original, and socially significant thinking results

5. Barriers to innovative thinking

1. Habitual thinking disorder: fixed mindset Thinking differently Solid positioning ——————> Unconventional and different

2. Linear thinking disorder: Not good at thinking about problems from the side, reverse or roundabout divergent thinking Single direction——————>Extended in all directions

3. Authoritative thinking disorder: superstitious belief in authority, doing everything according to the authority’s opinions mutation thinking Superstitious authority——————>Change and innovation

4. Herd thinking disorder: blindly following the herd and following the crowd in everything. Reverse Thinking Blindly follow the crowd——————>Unique

5. Bookish thinking disorder: superstitious theories in books Reorganize thinking Theoretical dependence——————>If you don’t break it, you won’t establish it.

6. Egocentric thinking disorder: limited to the scope of one’s existing knowledge or achievements, thinking about problems in a self-centered manner Creative Thinking Self-limitation————>People-oriented

analogical thinking

1) Juxtaposed comparison: In the same visual work, two related, similar but different things are compared through juxtaposition, allowing people to launch the theme of the brand and visual language based on contrast and comparison. This is a direct analogy. application

2) Hyper-realistic expression: The creative expression of the theme concept in creativity, using the imagination and exaggerated visual language of a single machine to transcend the constraints of reality, is a specific application of fantasy analogy.

3) Substitution: An analogy method that uses graphics with the same attributes but different forms to replace part of the color of the picture or completely replace the theme image. This method transparently directly assigns the attributes of the substitute to the replaced object.

4) Directly state the results: use exaggerated language to visually present the meaning, function and effect of the brand theme

7. combination thinking creative method

Things, thoughts or concepts in different fields. Imagination, combination, change, reorganization = whole