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MindMap Gallery Chapter 2 Procurement Demand Analysis

Chapter 2 Procurement Demand Analysis

The content of demand forecasting technology: It includes the prediction of demand and the prediction of changing trends in the varieties, specifications, colors, models, styles, quality, packaging, brands, trademarks, and required time of the goods in demand.

Edited at 2022-05-23 18:49:52

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Chapter 2 Procurement Demand Analysis

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Outline

Purchasing needs analysis
- 35
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Chapter 2 Procurement Demand Analysis

market survey

Commonly used analytical tools for market research

Enterprise external environment analysis tool—PEST analysis method

PEST: It is the abbreviation of the first letters of English words that affect the formulation of corporate strategy: political, economic, social, and technological. PEST analysis. It is a basic tool for external environment analysis.

Political factors: refer to the factors that influence the political system, political situation, government policies, laws and regulations, and social security of the country or region in which the enterprise operates.

Economic factors: refers to factors such as domestic and foreign economic conditions, economic characteristics, and economic connections that enterprises need to consider when formulating strategies.

Technical factors: factors such as the technical level, new product development, and technological development of the countries and regions involved in the enterprise's business.

Procurement variety analysis tool—product life cycle analysis

The life cycle of each product or service can be divided into introduction period, growth period, maturity period and decline period.

Introduction period: sales of the product or service are very low

Growth stage: sales rise rapidly

Maturity stage: sales become relatively stable

Decline: Sales begin to decline until the market shrinks to a fraction of its original size or disappears completely.

Enterprise competition analysis tool-five forces model analysis method

Famous American management scientist Michael Porter

What are the forces affecting competitiveness?

Competition among suppliers

Threats posed by new competitors entering the market

New or substitute products or services in the market

Competition among upstream suppliers

Where the buyer is in the market

Enterprise internal and external environment analysis tool-swot analysis method

When conducting SWOT analysis, there are several main aspects:

Analysis environment

Construct swot matrix

Develop strategies

demand forecasting technology

Definition of demand forecasting technology: Market demand forecasting is to predict the demand for a certain commodity by consumers who have the ability to pay money within a certain period of time and within a certain market range.

There are two broad categories of methods for market demand forecasting:

Qualitative prediction

Definition of qualitative forecasting method: Qualitative forecasting method, also known as empirical judgment forecasting method or intuitive forecasting method, is the prediction and promotion of the future development trend of a certain market phenomenon by individual or group forecasters relying on their intuition, subjective experience and comprehensive judgment ability.

Qualitative forecasting method

extrapolation forecasting method

Definition: Refers to methods that do not use or rarely use mathematical models, but mainly rely on people's experience and judgment to make predictions.

The projection forecasting method is further divided into: balance sheet forecasting method, analogy method, transduction method, and joint measurement method.

collective opinion method

Definition: It refers to the method of market forecasting based on the opinions of internal business managers, business personnel, etc., based on their experience and judgment, to jointly discuss market trends.

expert panel method

The expert panel method is also called the Delphi method

Content: Mainly refers to following the prescribed procedures, using the method of correspondence inquiry, and making judgments and analyzes based on the expert group back-to-back, instead of face-to-face meetings, so that the experts’ different opinions can be fully expressed, and after objective analysis and several consultations and feedbacks, the decision-making process can be achieved Various different opinions tend to converge, thereby obtaining prediction results that are more in line with the laws of market development.

Quantitative forecasting method

Definition: It refers to a prediction method that uses statistical methods and mathematical models to approximate the quantitative change relationship of prediction objects based on historical and realistic data, and makes quantitative predictions on the prediction objects based on this.

Quantitative forecasting method

time series analysis

intuitive method

Moving average method: The moving average method is a common method that uses a set of recent actual data values to predict the demand for the company's products, the company's production capacity, etc. in one or several periods in the future. The moving average method is suitable for spot forecasting.

Causal Analysis and Forecasting

One-variable linear regression analysis method

multiple regression analysis

Steps to conduct market research

Formulate a city survey plan: 1. Determine the direction of market survey. 2. Set specific methods for market research. 3. Set specific goals and schedule for market research.

Prepare market survey questionnaire

Questionnaire content

Principles of questionnaire design: 1. Purpose principle. 2. The principle of acceptability. 3. The principle of sequence. 4. The principle of simplicity. 5. Matching principle.

Use questionnaire survey

Write market research report

Format for writing a market research report: 1. Foreword. 2. Text. 3. Key points analysis. 4 Conclusion. 5. Suggestions.

Things to note when writing a market research report

Implementation steps for writing a market research report: 1. Preparation for writing a research report. 2. Write an investigation report. 3. Submit an investigation report.

Determination of purchasing needs

Determination of sales plan

Material consumption quota

Product is consumed

technical loss

non-process losses

Material Requirements Planning

Independent needs and related needs

Logical structure of material requirements planning

MRP: It is a practical technology that uses the master production plan, bill of materials, inventory and ordered and undelivered orders to calculate the relevant demand for various materials and parts, and propose various new orders or modify various existing orders.

The product's factory delivery plan is determined by the master production plan based on the sales contract or market forecast.

Product structure indicates that a product is composed of various parts and components at various levels.

Basic calculation steps for material requirements planning

Receipt and collation of purchase requisitions

Format and content of purchase requisition

Source of requisition

Principles for processing purchase requisitions

First come first served basis

The principle of scheduling according to the demand date

Urgent order priority principle

Important order priority principle

Seasonal order priority principle

Formation of demand report

Statistical Analysis

ABC classification