Analyze the organization’s resources, capabilities and weaknesses

Assess the organization’s management structure and culture

Analyze industry and market trends and changes

Assess customer and consumer needs and behavior

For example, technological leadership, brand awareness, efficient operations, etc.

For example, continuous innovation, improving product quality, reducing costs, etc.

For example, market positioning, price strategy, sales channels, etc.

For example, human resources, technical equipment, funds, etc.

For example, whether external cooperation is needed, whether resources are sufficient, etc.

For example, target customers, market size, competitors, etc.

For example, changes in consumer demand, the development of emerging markets, etc.

For example, market growth potential, barriers to entry, competition from substitutes, etc.

For example, market segmentation, target customer groups, differentiated positioning, etc.

For example, product pricing, promotions, channel selection, etc.

For example, brand image building, advertising, public relations activities, etc.

For example, R&D team, technical equipment, patent rights, etc.

For example, technical cooperation, R&D investment, new technology application, etc.

For example, encourage innovative thinking, reward research and development results, establish innovative teams, etc.

For example, professional knowledge, communication skills, teamwork, etc.

For example, internal training, external learning, career development plans, etc.

For example, salary system, performance appraisal, training of top management talents, etc.

For example, market risk, supply chain risk, legal risk, etc.

For example, risk avoidance, risk transfer, risk mitigation, etc.

For example, regular risk assessments, emergency response plans, business continuity plans, etc.

For example, clarify the division of tasks, set milestones, develop detailed plans, etc.

For example, regular reporting and evaluation, solving implementation problems, etc.

For example, timely correction of deviations, improvement of execution methods, adjustment of resource allocation, etc.