Group pressure can be real or imagined → older, unmarried people

Group pressure can act with individual awareness or without awareness → Offline large-scale sales

Conformity is voluntary rather than forced

Social needs - the function of promoting the formation of common norms and common values ​​in society

The need for individual adaptation—the function of helping individuals better adapt to society

True conformity: appearance and appearance are the same

Expediency and conformity: the most common, dissatisfied with words and actions with wrong intentions.

Anti-conformity: Right and wrong in mind

Seek behavioral reference

Avoid fear of deviation

group cohesion

Group factors: ①Group consistency ②Group cohesion ③The influence of group size

Individual factors: personality factors (self-evaluation, independence, dependence)

Situational clarity: less clarity, more ambiguity

Other factors: gender, intelligence

presence of others

The buddy effect: doing something together

Audience effect: Athletes tend to perform better when other people are watching → When cheerleaders are present, athletes tend to perform better

Presence of others, simple work facilitation, complex work interference

Reasons for social slacking: reduced awareness of responsibility and weakened anxiety about being evaluated

The definition of imitation: Without external pressure, an individual is influenced by others to imitate others and make themselves the same or similar to them.

Characteristics of imitation

Classification of imitation—intentional imitation and unintentional imitation

The meaning of imitation - imitation is the basis of learning, adaptation, and promotion of group formation

The development trend of imitation

[Talde]'s "Law of Imitation": He believes that imitation is a "basic social phenomenon" and "everything is either invented or imitated."

The definition of suggestion: under non-confrontational conditions, influencing the psychology and behavior of others through language, expressions, postures and actions, making them accept the opinions and views of the suggestor or act in the suggested manner.

suggest three elements

suggested classification

Main factors affecting suggestion effect

The definition of social contagion: It is a process of transmitting information and emotions on a larger scale, that is, inducing the same emotions and behaviors in everyone through language, expressions, actions and other methods.

Characteristics: Bi-directional, explosive, quick to accept

Categories: Infection among individuals, infection through mass media, infection in large open groups