Netflix Segmentation Targeting and Positioning

Netflix's segmented market focuses on North America and the Asia Pacific region, targeting millennial (24-40 years old) and Gen Z (18-24 years old) users. Users of different age groups have varying levels of engagement and viewing patterns, and their purchasing behavior for subscription plans also differs. Netflix positions itself as the caretaker, leader, and innovator of the entertainment market, providing personalized content based on user characteristics, meeting diverse needs, and consolidating its market position.

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