MindMap Gallery AI Dharma Disk
Taoda Dharma Pan, AI Dharma Pan is a powerful tool that can help Taobao merchants conduct crowd positioning and precision marketing more effectively.
Edited at 2024-04-06 20:42:45This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
This is a mind map about Deep Analysis of Character Relationships in Zootopia 2, Main content: 1、 Multi-layer network of relationships: interweaving of main lines, branch lines, and hidden interactions, 2、 Motivation for Character Behavior: Active Promoter and Hidden Intendant, 3、 Key points of interaction: logic of conflict, collaboration, and covert support, 4、 Fun Easter eggs: metaphorical details hidden in interactions.
This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
This is a mind map about Deep Analysis of Character Relationships in Zootopia 2, Main content: 1、 Multi-layer network of relationships: interweaving of main lines, branch lines, and hidden interactions, 2、 Motivation for Character Behavior: Active Promoter and Hidden Intendant, 3、 Key points of interaction: logic of conflict, collaboration, and covert support, 4、 Fun Easter eggs: metaphorical details hidden in interactions.
Bodhidharma plate
Store consumer assets
Store ranking is consumer coverage ranking
Potential customer
new customer
regular customer
life cycle one year
The time line for stable operation of new and old potential is stable
New products, latent products, popular products, tail products
pallet
5% on hot items
drainage
Control costs
Long tail 55% to 100%
Moving sales
turnover rate
New product
Make products
Withdrawal rate
Deposit 5% to 55%
harvest transformation
ROI
Store overview in Product Insights
Gmv in the past 30 days, leaf category and proportion, in store overview
Weight dimension
DAC
Number of people paying
Gv
DAU
new visit
subtopic
Big words match the crowd running
Xiaoci runs around naked to grab the position
Leaf category price share trend
price power
real-time price power
Cross-platform price comparison
Same brand, same price, same item number
List price weight and real-time weight
Price power is bound to words
Big words are sometimes displayed first by GMv
long tail words
GMV and price power operate simultaneously'
Multiple SkU
The lowest skU price, if it is lower than the same product, search will be displayed first
GTA model
The assets accumulated before the start of the big promotion are calculated using the past turnover rate to calculate the GMv of all AIPL products.
, New channels directly attracted 10,000
The goal is equal to what is already there and what is added (the plan directly attracts 10,000)
Calculate required traffic and costs from different groups of people
price band
The price band shows the growth trend of the price band
You can also see the proportion of search traffic in the price band.
Low price, high sales and difficult to search
Low prices result in low sales, high prices result in high searches, so make it easier
High sales, high prices, high searches, and high prices for distant sales in this category
five forces model
definition
M product diagnosis/merchant stratification 60%
Trading power
GMⅴ in the past 90 days
GMV growth rate in the past 90 days
Number of transactions in the past 90 days
The year-on-year growth rate of the number of transactions in the past 90 days
Marketing power
Business investment amount in the past 180 days
Number of people planting grass in the past 30 days
Amount of planting grass within 30 days
Year-on-year growth rate of commercial investment amount in 180 days
User power
Number of users with transactions in 90 days
Number of new customers transacted
Consultation satisfaction within 30 days
30 days return and refund time
Off-site traffic drainage capability within 90 days
Other indicators
Search weight is equal to quantity x rate x time period x entry coefficient x group entry index
Volume = GMV, number of payers, number of items, cost, clicks on paid channels, and other quantifiable indicators. The most important ones are Gmv and number of payers.
∴Volume = Convert all indicators below
Click-through rate Add-on rate Conversion rate Linked rate
Compare peers and peers
Year-on-year growth rate
Compare yourself with yourself
About 7 days before new products
Single volume growth and the growth rate remains low or not negative
New products will chase year-on-year growth in the early stage, and increase conversions in the middle and later stages.
Time period
real-time weight
historical weight
GMv in the past 90 days, especially the last 30 days
To defeat your opponent GMV, try to defeat your opponent within 60 days
The non-standard product defeated the opponent in GMv within 3o days
Entrance coefficient
search
recommend
Wanxiangtai
Taobao buyer
live streaming
content
exit
search
recommend
Taobao is free
If a link is to be implemented, it must be channel-driven. What the platform does is serialized marketing.
Crowd indicators
How to explode single product data
Goods operations
Click on new products
From this entrance, you can see whether it is paid and free, the weight and paid suppression of free and whether it is free and whether it can be raised.
Product crowd analysis
Analyze the crowd
Omni channel
Facilitate transaction
Last 30 days
Competitive crowd
Compare the same indicators selected by analysts
Label
price power
strategic crowd
age
gender
Industry search portrait
step
crowd management‘
Custom crowd
Category characteristics
category behavior group
Pull category behaviors into the intersection pool
Select category
Select greater than 1 to 999, user behavior search clicks, select 30 days for the cycle
In My Crowd Management, enter the portrait perspective, enter the crowd analysis list, click on user characteristics, and turn off comparative analysis to see the industry search crowd.
Individual product related groups
Use this data indicator to allocate the proportion of new traffic and harvested traffic.
For crowd portraits, replace the indicators with additional purchases and clicks. In the selected crowd,
Some indicators of product insights
Find it in product crowd analysis
See the overall condition of the product in this product information
Check whether there is any search in the single product crowd portrait
The insight into the crowd clustering of a single product is the crowd of the product. If the indicator is good, you can invest in it.
The black box crowd is related to the individual product
The explosion of new single products
Crowd analysis
You can search for your own transaction portraits and industry transaction portraits
The portrait is consistent
Smart planning
Standard plan
It will be all right
White: box crowd
Selection of people with high click-through rate and conversion rate
black box crowd
The proportion of circles
New customers in category
Industry attracts new traffic
CategoryOld Customers Store New Customers
Similar product traffic of competing products
New customers of the product, old customers of the store
Store harvests traffic
Goods regular customer
Baby harvest traffic
Selection of Bodhidharma Plate
black box
system crowd
Smartly attract new babies who like my baby and similar babies...
gray box
Gravity Cube
Keyword group crowd
White box
gender age attribute
Detailed information can be found on the Dharma Pan
Accuracy
White is greater than gray than black
Volume
Black is greater than gray than white
ppc
White is greater than gray than black
Choose marketing scenario
Consumer operations
Goods operations
Potential product promotion
The further you go down the new layer, the bigger the crowd will be.
The crowd characteristics are the groups that the system thinks are comparable and it is selected by itself.
The crowd size is not less than 100,000
Member operation
crowd circle
Category
non-category
Competitive product crowd
store crowd
attribute crowd
gender age region
DMp crowd selection formula
Dynamic x static one purchase
Behavior
Supplementary knowledge points
pay
Male intersects 18-24 = both male and 18-24
and
Male and female 18 to 24
All men plus all men and women aged 18 to 24
pay
Male Beauty Collection 18 to 24
No l8-24 among all men
AxB CxD=Target group
A Industry Characteristics
Category search behavior group
B is an attribute characteristic
Consumption power attributes
C is industry characteristics
Category add-on purchase
D is the attribute characteristic
gender age
E is the person who has purchased the category
Select high-quality people to intersect, then aggregate the groups, and finally subtract the unwanted purchasers.
The single-product crowd is inconsistent with the store crowd. The single-product crowd is the most popular.
The effectiveness of the Dharma Disk has attracted over 10,000 people.
Gravitational Rubik's Cube Dropping Steps
Custom crowd
Maximize transaction
Promote transactions
Go to irrelevant groups, click on more groups from other groups, select custom groups, target group expansion is closed
Delivery indicators
The crowd size is no less than loW
The delivery level is >10,000 >direct
Use maximize
Facilitate transaction
The budget is generally around 100, and will be gradually increased
Wanxiangtai manual word selection is the key point
keyword promotion
Manual word selection to maximize the amount = unlimited volume plan for big words
Maximize/control costs (for novices, there is no need to do it manually if they can)
Gravity Cube
Goods operations
Goods expedited
You can circle the Dharma disk circle selection ratio
Supports multi-plan launch with R0I/cost control
If you want to be fully intelligent, look for Wanxiangtai
It is necessary to directly guide the refined management of the crowd
By looking at the click-through rate of the traffic on the Dharma Pan, you can see the product rankings, and thus see whether the through train suppresses searches.
Wanxiangtai optimizes the purchase area based on TG value