Decathlon considers that product packaging does not help sport exercise. Therefore, its packaging designs are simple and have no plastic in order to minimize the impact on the environment.There are 3 different areas at Decathlon’s Logistics Center: Pick-up area Receiving and sending area Pallet racking area

FDecathlon has over 800 stores worldwide,which speaks volumes of the immensely distributed network For online purchases, these centers are responsible for carrying out transportation and delivery. Due to its efficient logistics and distribution, it has been able to maintain its 72-hour delivery time target.

Decathlon promotes itself as an innovative brand with a high product-quality relation. It uses its R&D to cater to consumer needs and communicates this to its users. Decathlon group has the third largest Research and Development facility in France. The affordability factor with that quality is the differentiator in Decathlon.

So, it makes sure every sporting gear is available at affordable prices. It has consistently maintained its low prices by not compromising with quality. This is because of the optimization of internal processes in design and logistics.Cost leadership, along with decent quality is the core competency of this brand. Decathlon keeps its prices around 20 percent lower than its competitors.

Decathlon is One of the leading sports apparel and accessories brands in the world.There is a wide collection of products for all the sports including football, baseball, basketball, cricket, badminton, etc.. Decathlon also offers products from its own brands like Artengo , Domyos, Kalenji, New Feel, Inesis, Oxelo and many more

In 2019, Decathlon had 102,307 employees, only 5% of which perform designing and production tasks. Two main tasks of Decathlon staff in operation fields are to produce products in Decathlon-owned manufacturing sites and to find efficient production methods to transfer to partners

According to a representative of Decathlon, its core business strategy is not to build large factories, but to establish partnerships for production expansion in potential markets. Manufacturing is the only stage Decathlon co-operates with subcontractors which are mainly located in Asia the outsourcing trend is possibly changing as Decathlon is trying to achieve vertical integration in the supply chain by acquiring manufacturing plants