Content Marketing Mind Map Example

Content Marketing
Main Purposes
Generate Leads
Develop Fans Base
Increase Sales
Strengthen Brand Awareness
Engage with Users
Basic Metrics
Brand Visibility
Various User Groups
Business Performance
Innovation Factors
Website Traffic
Visiting Time Period
Clicks
User Demographics
Traffic Sources
User Behaviors
Re-engagement
Sales Figure
Social Media Activities
Practical Uses
Digital Marketing
Offline Marketing
Blog Posts
Ebooks
Posts
Events
How-to
Videos
Podcasts
Email Newsletters
Mind Maps
1.Define goals & audience
2.Carry out researches
3.Do content audit
4.Brainstorm ideas
5.Decide content types
6.Publish content
7.Manage and follow-up content
Relations with SEO
SEO is narrower and technical
SEO demands content
SEO demands keywords for CM to use
SEO demands backlinks whereas CM brings backlinks
Demographic info
Channels
Pain points
3.1 Inventory content
3.2 Sort and tag content
3.3 Add useful metrics
3.4 Analyze data reports
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