STP Marketing McDonald's Mind Map

McDonalds
Segmentation
Demographic
Behavioral
Psychographic
Geographic
Region
Density
Age
Gender
Life-cycle stage
Income
Occupation
Degree of loyalty
Benefits sought
Personality
Social class
Lifestyle
Targeting
Urban and Rural areas
Positioning
Brand identity
Emotional branding and connection
User experience
Hardcore loyals
18-45 age group
students
Middle class and lower class
fast-food eaters
85