STP Marketing McDonald's Mind Map

As shown in the Mcdonald's mind map, STP stands for Segmentation, Targeting, and Positioning. As the mind map illustrates, the core concept focuses on identifying the customer, the location of your customers, and what strategies you will implement to position yourself next to your current and prospective competitors. Such mind maps provide students with an understanding of how Mcdonald's performs in the market. You can check out this template from EdrawMind, where you can customize it depending on your company's specific needs and share it across different channels.