4PS of Digital Marketing

Since E. Jerome McCarthy innovated the term marketing mix into its four components in the early 1960s, the four P's of digital marketing have been a staple in the brand strategy of all successful businesses. On the other hand, the Internet has changed consumers like never before. To remain relevant in today's marketplaces, brands must rethink the four Ps: product, place, price, and promotion. The focus on the development has remained in the digital market, but it has been supplemented by the user experience, as demonstrated by this 4ps of digital marketing.

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