4Ps of Pharmaceutical Marketing Diagram

The new 4ps of the pharmaceutical marketing diagram revolve around information packaging, understanding, and commoditization and must be defined in terms of controllability from a pharmaceutical company's perspective. The pharmaceutical marketer was in charge of the old four p's of the pharmaceutical marketing diagram, while the marketer and the consumer shared control of the new four p's. Several pharmaceutical companies are attempting the new 4 P's, stepping boldly into this new paradigm with great success. Here are some examples of how pharmaceutical marketers utilize them to benefit patients, physicians, and profits. To increase relevance, personalized marketing communication employs specific imagery and messaging. A pharmaceutical company can use this technique to provide vital information to each patient based on demographic profile and treatment phase, using the most appropriate language and format.