Marketing Mix Analysis 7 Ps

The Marketing Mix Analysis 7 Ps is aptly named because it is how this mix of tactics is applied and coordinated that positions our organization in customers' minds. This lets us differentiate ourselves from competitors by providing a product that meets the needs of our customers, which is what marketing is all about. A strategic marketing approach enables us to establish clear objectives based on the current state of a company. The strategy defines how those goals will be met, including the target market and the company's position. The marketing mix also refers to the tactics that we use to meet the needs of our customers and position our offering in their minds.