Marketing Mix Analysis 7 Ps

Idea
Product
Design
Technology
Usefulness
Convenience
Place
Retail
Wholesale
Mail order
Internet
Direct Sales
Peer to peer
Price
Physical environment
Process
Promotion
Strategies
Skimming
Presentation
Psychological
Cost-plus
Loss-leader
Smart
Comfort
Facilities
Specially relevant to service industries
How are services consumed
Special offers
Advertising
Endorsements
User trials
Direct mailing
Leaflets / prsters
Free gifts
People
Competition
joint ventures
Employees
Management
Culture
Customer Service
Run-down
Interface
Multi-channel
Value
Quality
Packaging
Branding
Accessories
Warranties
7 Ps
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