Pharmaceutical Market Analysis Framework Using IQVIA Metrics

This analytical framework outlines a structured approach to assessing pharmaceutical market performance using IQVIA metrics. It categorizes various factors into channels such as 'Promotion,' 'Consumption,' 'Coverage,' and 'Performance,' which are further broken down into digital and physical aspects. The diagram includes KPIs for target versus plan comparisons, distribution indices, and sales clustering, providing insights into the internal and competitive market landscape. It's a vital tool for market analysts and strategists in the healthcare industry.

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• Pharmaceutical Market Analysis Framework Using IQVIA Metrics

  This analytical framework outlines a structured approach to assessing pharmaceutical market performance using IQVIA metrics. It categorizes various factors into channels such as 'Promotion,' 'Consumption,' 'Coverage,' and 'Performance,' which are further broken down into digital and physical aspects. The diagram includes KPIs for target versus plan comparisons, distribution indices, and sales clustering, providing insights into the internal and competitive market landscape. It's a vital tool for market analysts and strategists in the healthcare industry.