Utilize databases like LinkedIn, Crunchbase, or industry-specific lists to find IT companies in the US, Canada, UK, and France with more than 50 employees.

Focus on identifying strategic alliances and key employees within these companies. This includes roles in decision-making capacities such as IT managers, procurement officers, or senior executives.

Tailor research based on each country’s market, considering cultural differences and business etiquette.

Develop a sequence of three personalized cold emails. The first email introduces your solution, the second builds on the value proposition, and the third offers a clear call-to-action.

Adapt the content of emails to match the cultural and business norms of each country. For instance, a more formal tone might be appropriate for France, while a direct approach could work better in the US.

Send out the first cold email.

Use email tracking tools to review which prospects have opened the email and clicked on any links.

Reach out to those who showed interest through clicks or multiple opens with a follow-up call to discuss their needs and your solution.

Send & Review Engagement

Analyze Engagement

Third Email

Comprehensive Review

Closely monitor metrics like open rates, click-through rates, and response rates to gauge the effectiveness of your email sequences.

Use insights from calls and email interactions to refine your approach, targeting, and message.

Continuously adapt strategies based on feedback and market trends in each country to improve engagement and conversion rates.