Customer journey

Explore the comprehensive stages of the customer journey, starting from initial awareness to the ultimate goal of loyalty. The journey begins with the customer's awareness, often through online ads and social media, leading to the consideration stage where research and comparisons take place. The decision stage is marked by the action of making a purchase, and service involves the post-purchase support. The final stage, loyalty, is where a customer becomes a brand advocate. Touchpoints include traditional and social media, websites, and mobile apps. Customer experiences range from interest and excitement to satisfaction. Key Performance Indicators (KPIs) such as the number of people reached and conversion rates provide measurable insights, while business goals focus on increasing interest, visits, sales, and retention. Involved teams span from marketing to customer service, ensuring a seamless experience throughout the customer journey.

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• Customer journey

  Explore the comprehensive stages of the customer journey, starting from initial awareness to the ultimate goal of loyalty. The journey begins with the customer's awareness, often through online ads and social media, leading to the consideration stage where research and comparisons take place. The decision stage is marked by the action of making a purchase, and service involves the post-purchase support. The final stage, loyalty, is where a customer becomes a brand advocate. Touchpoints include traditional and social media, websites, and mobile apps. Customer experiences range from interest and excitement to satisfaction. Key Performance Indicators (KPIs) such as the number of people reached and conversion rates provide measurable insights, while business goals focus on increasing interest, visits, sales, and retention. Involved teams span from marketing to customer service, ensuring a seamless experience throughout the customer journey.