Digital content refers to any type of media that an organization uses to engage with visitors, custom- ers, or users of their website or applications, distri- buted by online delivery systems.

Streaming video

Downloadable guides

Images

Live Broadcast

A piece of gated information

It's a cost-effective way for brands to deliver specific content using multiple digital channels to evoke responses from custo- mers as and when required.

Can help spark different social interactions, create organic engage- ment, and build meaningful connections between the brand and its customers to create lasting business relationships.

Allows organizations to design different experiences for individual visitors or users and leverage these approaches to grow revenues or expand the con- sumer base of the company. 

Using digital media, you can reinforce a narrative or elicit a conversation from customers and help the brand become part of everyday conversations on diffe- rent digital platforms. 

Google Sites is a free, easy-to-use website creator that allows you to create a site in a few simple steps from your desktop or laptop. With Google Sites, you get the tools you need to create a site that’s both pro- fessional-looking and fast and easy to manage. You can also manage your content with ease and choose from a - variety of free and premium themes.

WordPress

Drupal

Joomla

Google Sites is free

Google Sites allows users to easily add images and videos

Google Sites is on the Google cloud, making it more reliable than ever

Google Sites is a fully responsive platform

Google Sites takes care of all of the back-end work necessary

Real-time collaboration

Google Sites allows you to manage the entire version history with a built- in CMS feature

Curated content involves the process of sorting and planning your content in an organised way. This includes sorting, arranging, filtering and finding the best pieces of content on the web to be distributed and published by your brand. This could be any content and does not have to be material you have created for your own brand.

Curated content builds trust with your key audience by involving influencers and fans.

This makes it a powerful arm of your digital marketing strategy.

Curated content prolongs the relevance of your original content.

It extends your content distribution and reach. By involving influencers and followers in the creation, your curated content naturally attracts them to promote it.

Content which you curate positions you as a guru in your market. By selecting the cream of the content in your specialty, you become known as a go-to resource.

If you focus too much on curated content you may neglect to prioritise your original content.

Relying too heavily on curated content forces you to swim with other competitors and doesn’t let you shine.

Using curated content overlooks the importance of informing your audience about the next action you would like them to take.

Any form of original content that is created by you or your brand and for you or your brand. The idea of crafting your own content to build your company’s unique expertise, products, services, visions, and ideas, requires you to strategically consider whether starting your content from scratch would ensure value for your brand as opposed to tweaking what already exists and has been tried and tested in your industry.

provides exclusive, authentic content that stands out for your target audience,

Custom made for your target market,

gives your customers an overview of the product information as well as answering their specific inquiries.

Displays your products and services as well as your employees and customers.

incorporates your brand’s distinct voice, language, tone, and visuals.

expensive

on creating new content you may neglect or fail to find time to promote and upgrade your seasonal content,

It has to be eye-Catching

Requires effective distribution