MindMap Gallery The essence of user operations and the two-step analysis method
The main purpose of this map is to help operators deepen their understanding of the definition and job responsibilities of user operations. This map achieves its purpose through two aspects: explaining the essence of operation and introducing the two-step method of user operation. And finally, this diagram expands the most important scaffold in the marketing operation system scaffold (i.e., the conversion scaffold) and incorporates it into the two-step method, which can be regarded as an embodiment of integrating theory with practice.
Edited at 2020-11-10 17:51:44Find a streamlined guide created using EdrawMind, showcasing the Lemon 8 registration and login flow chart. This visual tool facilitates an effortless journey for American users to switch from TikTok to Lemon 8, making the transition both intuitive and rapid. Ideal for those looking for a user-centric route to Lemon 8's offerings, our flow chart demystifies the registration procedure and emphasizes crucial steps for a hassle-free login.
これは稲盛和夫に関するマインドマップです。私のこれまでの人生のすべての経験は、ビジネスの明確な目的と意味、強い意志、売上の最大化、業務の最小化、そして運営は強い意志に依存することを主な内容としています。
かんばんボードのデザインはシンプルかつ明確で、計画が一目で明確になります。毎日の進捗状況を簡単に記録し、月末に要約を作成して成長と成果を確認することができます。 実用性が高い:読書、早起き、運動など、さまざまなプランをカバーします。 操作簡単:シンプルなデザイン、便利な記録、いつでも進捗状況を確認できます。 明確な概要: 毎月の概要により、成長を明確に確認できます。 小さい まとめ、今月の振り返り掲示板、今月の習慣掲示板、今月のまとめ掲示板。
Find a streamlined guide created using EdrawMind, showcasing the Lemon 8 registration and login flow chart. This visual tool facilitates an effortless journey for American users to switch from TikTok to Lemon 8, making the transition both intuitive and rapid. Ideal for those looking for a user-centric route to Lemon 8's offerings, our flow chart demystifies the registration procedure and emphasizes crucial steps for a hassle-free login.
これは稲盛和夫に関するマインドマップです。私のこれまでの人生のすべての経験は、ビジネスの明確な目的と意味、強い意志、売上の最大化、業務の最小化、そして運営は強い意志に依存することを主な内容としています。
かんばんボードのデザインはシンプルかつ明確で、計画が一目で明確になります。毎日の進捗状況を簡単に記録し、月末に要約を作成して成長と成果を確認することができます。 実用性が高い:読書、早起き、運動など、さまざまなプランをカバーします。 操作簡単:シンプルなデザイン、便利な記録、いつでも進捗状況を確認できます。 明確な概要: 毎月の概要により、成長を明確に確認できます。 小さい まとめ、今月の振り返り掲示板、今月の習慣掲示板、今月のまとめ掲示板。
User operation essence and analysis
User operation status
operator
Don’t understand user operations
Confusion about operational job responsibilities
Internet company
Different responsibilities for operations
Put the rest of the work into operational positions
Acquire customers
Event operation
Content operation
No unified standard
product properties
organizational structure
Business needs
belong
节点划分
职责分工
Seize demand and optimize products
How to mine user needs
search method
Introduction
user
Have requests
Search online
operator
Analyze user search terms
Discover user (core) needs
tool
5188 big data
effect
Keyword demand map
URL
https://www.5118.com/naotu
Example steps
clear purpose
Do online enlightenment English
Enter "Enlightenment English"
Analyze high-frequency words
Analysis conclusion
Users have certain awareness
Understand the ways (or methods) of enlightenment English
search term
Children's songs, videos, picture books, animations, apps, software, language sense
Brand affects user decision-making
Users have recognized brands
Need to focus on building a brand
search term
Pearson
Cambridge
Tsinghua University
further analysis
User is looking for
search term
Method, Zhihu
Well-known competing products
search term
Baby Bus (Online)
Learn English for babies (online)
Hong En Children's English (Offline)
User recognized foreign
search term
USA
BBC
Different ways of enlightenment
depending on age
search term
One year old, 2 years old, 3 years old, 6 years old
Discover user needs
General search terms
why, how, too long, how much, how
User needs
enlightenment method
search term
how, what, why
Pay attention to word of mouth
search term
which, where, which
Affected by price
search term
How many
Competitive Product Analysis
Imitate and then improve based on the practices of other companies in the industry
research reporting method
Study reports from industry veterans (or researchers)
Find website
iResearch-iResearch.com
http://report.iresearch.cn/
199IT Internet Data Center
http://www.199it.com/
New knowledge on data-Analysys (Analysys Think Tank)
https://www.analysys.cn/article#analysis
mobile viewing
http://mi.talkingdata.com/reports.html?category=all
Guojin Securities Research Institute
http://www.gjzq.com.cn/main/invest-advisory/index.html
CICC Research Report
https://research.cicc.com/index
interview method
Communicate with users to gain an in-depth understanding of their needs
Questionnaire method
Distribute questionnaires to users to understand user needs in a timely manner
Optimize (packaging) products and initial conversion
Product display
Product landing page is required
Optimize focus
How users find enlightenment
By looking at word of mouth
Users recognize textbooks from the United States and the United Kingdom
The price factor is also something that users value
Do a good job in user repurchase and retention
premise
Products can meet user needs
high frequency
or higher frequency
Base
customer channel
Xin public account
WeChat personal account
WeChat group (QQ group)
APP
Short message
Nature
Capture user psychology
like to get benefits
afraid of losing
Create sunk costs
It’s what the users themselves strive for
satisfy emotional needs
vanity
enjoy privileges
Precautions
Users are aware
Giving benefits is reasonable
Example
Capture the "like to get benefits" mentality
universal method
giveaway
Free trial
Limited quantity and low price
core
Set up a points (membership) system to retain (lock)
Give him enough reasons (interests) to buy
Give users perceived benefits
Motivate users to act in the desired direction
Points system
expand sales
Earn points for your own consumption
Invite friends to buy points to double
Points can be withdrawn
User stratification
Based on the user’s contribution to you
Product usage frequency and characteristics
Provide different benefits for each layer
and by inducing progression to higher interests
Stored value system
Allow users to store value for consumption
User points deduction
Stimulate stored value (hungry marketing)
Capture the "Fear of Loss" Psychology
Used in conjunction with the "like to get benefits" mentality
Efforts to create silent costs (such as points, coupons)
satisfy emotional needs
Become a VIP
Exclusive QR code
customized product
privileges given to him
2 steps of user management
Optimize your product
Capture user needs
The first step of conversion (preliminary conversion)
Do a good job in user repurchase and retention
Capture the 3 major psychology of users
like to get
afraid of losing
satisfy emotions
What is user operations?
Essence and purpose
User's first conversion
User retention (repurchase)
operating rules
User stratification
Formulating incentives
Growth system planning
Community operation, event operation, content operation
Operational means strategy
recall push
Sign-in activities, red envelope grabbing activities, promotion activities
Short message
Operational misunderstandings
Discrimination
Community operation
Hierarchical operation
No characteristics of its own
No long-term planning, just do it for the sake of doing it