MindMap Gallery How to write long copy
A collection of long copy writing methods. This guide summarizes four common writing methods: inventory method, sharing method, story method and interesting method. It analyzes the core ideas, writing routines and precautions of each writing method, and analyzes the application of writing methods with examples.
Edited at 2020-12-17 17:25:12Find a streamlined guide created using EdrawMind, showcasing the Lemon 8 registration and login flow chart. This visual tool facilitates an effortless journey for American users to switch from TikTok to Lemon 8, making the transition both intuitive and rapid. Ideal for those looking for a user-centric route to Lemon 8's offerings, our flow chart demystifies the registration procedure and emphasizes crucial steps for a hassle-free login.
これは稲盛和夫に関するマインドマップです。私のこれまでの人生のすべての経験は、ビジネスの明確な目的と意味、強い意志、売上の最大化、業務の最小化、そして運営は強い意志に依存することを主な内容としています。
かんばんボードのデザインはシンプルかつ明確で、計画が一目で明確になります。毎日の進捗状況を簡単に記録し、月末に要約を作成して成長と成果を確認することができます。 実用性が高い:読書、早起き、運動など、さまざまなプランをカバーします。 操作簡単:シンプルなデザイン、便利な記録、いつでも進捗状況を確認できます。 明確な概要: 毎月の概要により、成長を明確に確認できます。 小さい まとめ、今月の振り返り掲示板、今月の習慣掲示板、今月のまとめ掲示板。
Find a streamlined guide created using EdrawMind, showcasing the Lemon 8 registration and login flow chart. This visual tool facilitates an effortless journey for American users to switch from TikTok to Lemon 8, making the transition both intuitive and rapid. Ideal for those looking for a user-centric route to Lemon 8's offerings, our flow chart demystifies the registration procedure and emphasizes crucial steps for a hassle-free login.
これは稲盛和夫に関するマインドマップです。私のこれまでの人生のすべての経験は、ビジネスの明確な目的と意味、強い意志、売上の最大化、業務の最小化、そして運営は強い意志に依存することを主な内容としています。
かんばんボードのデザインはシンプルかつ明確で、計画が一目で明確になります。毎日の進捗状況を簡単に記録し、月末に要約を作成して成長と成果を確認することができます。 実用性が高い:読書、早起き、運動など、さまざまなプランをカバーします。 操作簡単:シンプルなデザイン、便利な記録、いつでも進捗状況を確認できます。 明確な概要: 毎月の概要により、成長を明確に確認できます。 小さい まとめ、今月の振り返り掲示板、今月の習慣掲示板、今月のまとめ掲示板。
How to write long copy
inventory method
Main points
The writing requirements are not high and resource collection ability dominates.
writing routine
Identify the audience and know what content the audience needs
When taking inventory of resources, describe in detail the advantages and uses of each resource
When implanting products, be careful to maintain the same proportion of pen and ink
Precautions
Beginning -> Quickly point out the users the article is suitable for and the content it can solve
Middle -> Use pictures and cases to evenly distribute text and ink to the inventory content
Ending->Nothing special, just a few polite words
Case
"IELTS improved from 3 to 7 in half a year. What did I do?"
"If you want to learn copywriting well, you must read these websites"
"Recommended New Media Marketing Learning Websites"
sharing method
main idea
Convey useful dry information so that readers can actually get useful content
writing routine
Identify your audience and know what kind of sharing they need
Demonstrate professionalism in sharing and increase your audience’s trust in you
Tell everyone about your relationship with the product after sharing it
Precautions
Beginning -> Quickly point out what kind of problem this article can solve
Middle -> Use pictures and cases to help the audience solve this problem
Ending -> Direct the audience to the product
Case
Coach Lu talks about basketball -> Sharing content: practical basketball skills, interesting things on and off the NBA court, etc.
story method
main idea
Communicate product values
writing routine
Identify your audience and find in them the repressed emotions you have experienced
Extract the parts of real experiences that resonate with your audience
After confirming that the audience's emotions are in sync with yours, move out your product and focus on clearly explaining the product's values.
The most important thing is to make the audience feel "I want this too"
Precautions
Beginning->Quickly state the point that resonates with readers
Middle -> Set up difficulty and suspense to fit the audience’s experience
Ending -> A happy ending, allowing the audience to release their inhibitions
Case
great anne
beginning
Dream: Broken Dreams - Resonating with the Audience, 2002 Chen Annie, 10 years old, likes to draw
middle
Growing up, my dreams were looked down upon by others, and the chance of becoming a cartoonist was only 1%.
Dreams suddenly come true bit by bit
The comic started to have thousands of retweets
Key Implantation: Introducing Product Values
end
Further strengthen your dream. One day you will strengthen your dream. One day you will see 1% of the dimness. It turns out that it is enough to light up the entire night sky.
case analysis
Audience
Young people/have dreams/are despised/have setbacks
values
If you have a dream, you should pursue it. What if you succeed?
need
Give me a shot of hope and let me face this fucked up life with a smile
selling point
I have the same life as you, but I didn't give up, I succeeded
fun method
main idea
Write an interesting article about the product
writing routine
Make sure the content is interesting enough
You can also graft an interesting joke on the product
Interesting jokes: product introduction = 99:1
Precautions
Beginning -> lay the groundwork and arouse curiosity
Middle -> Constantly shaking off the baggage - the simplest humor is to make the reader's preset cognition fail
Ending -> Shake off the baggage and restate the product appropriately
Case
gummy bears
beginning
It is said that eating gummy bears will make you "fly" to your heart's content - I didn't believe it, so I ate a big pack
middle
Every few minutes, I record my status - the gummy bears really work
end
Gummy Bears will make you "fly" as much as you want, so don't try it easily
case analysis
Audience
People who have/have not heard of gummy bears
need
Fun
selling point
Eating gummy bears makes you have diarrhea
result
Everyone who read this article tried Gummy Bears