Research object: Enterprise as a whole

Research object: a certain business unit of the enterprise

Research object: specific functional departments

basic tasks

supreme task

Corporate vision concept

Creator of corporate vision

Contents of corporate vision

Corporate Vision Steps

Corporate mission definition

Positioning of corporate mission

The role of corporate mission

The senior managers of the enterprise propose the enterprise strategy and make decisions → announce the enterprise strategic arrangements to the strategy executors and promote their implementation

Features: Mandatory; considers how to formulate an optimal strategy

While formulating strategies, we also pay more attention to how to implement them. At the same time, great emphasis is placed on using organizational structure, incentives and control systems to promote strategy implementation.

Disadvantage: If too much emphasis is placed on the organizational system and structure, strategic flexibility may be lost. This model is suitable for enterprises with greater environmental certainty

Scope of application: Enterprises with greater environmental certainty

Expand the scope of responsibilities related to strategy implementation to managers at other levels of the enterprise (middle and grassroots levels), mobilizing the enthusiasm and creativity of managers at other levels

Disadvantages: Strategy is the product of mutual consultation between participants with different views and different purposes, which may reduce the economic rationality of the strategy

Scope of application: Suitable for enterprises with complex environments that lack stability

The cooperative participation component has been expanded to a larger scope of the enterprise, striving to involve all employees of the enterprise in the implementation of the enterprise strategy.

Disadvantages: The limitation of this model is that the company's employees must have high quality, the company must consume more manpower and time, and a strong corporate culture may cover up some problems existing in the company

Enterprise strategy is formed from the bottom up from the grassroots units, and its key is to stimulate the creativity of lower-level managers.

Features: The adoption of this model places high demands on senior corporate managers, who must be able to correctly evaluate various suggestions from lower-level managers.

strategy, structure, system

Skills, shared values, style, people

Ensure the achievement of strategic goals through the execution of strategic plans

The control process should be strict but flexible, and avoid excessive control.

Control requires grasping the appropriate timing

Controls should reflect the nature and needs of different business operations

Strategic control method based on financial indicators

A new performance evaluation method that implements organizational strategies into actionable measurement indicators and target values

A performance evaluation model based on corporate strategy