MindMap Gallery Corporate strategy and business decisions
This is a mind map about corporate strategy and business decisions. The main contents include: Overview of corporate strategy. Formulation of corporate strategy, Implementation of corporate strategy, etc.
Edited at 2024-04-10 21:30:17This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Corporate strategy and business decisions
Section 1. Overview of corporate strategy
The connotation of corporate strategy and corporate strategic management:
feature
Globality and Complexity
stability and dynamics
Returns and Risks
level
overall corporate strategy
Research object: Enterprise as a whole
corporate business strategy
Research object: a certain business unit of the enterprise
corporate functional strategy
Research object: specific functional departments
connotation
Enterprise strategic management definition
The tasks of enterprise strategic management
basic tasks
Achieve strategic goals at specific stages
supreme task
Realize the company's mission
The main body of enterprise strategic management
Formulation of corporate strategy
Determine corporate vision, mission and strategic goals
corporate vision
Corporate vision concept
Creator of corporate vision
Not just for senior corporate managers
Contents of corporate vision
Core beliefs, future prospects
Corporate Vision Steps
Develop vision, aim at vision, implement vision
Our Mission
Corporate mission definition
fundamental nature, reason for existence
Positioning of corporate mission
Positioning of enterprise survival purpose
Positioning of business philosophy
Corporate image positioning
The role of corporate mission
Corporate strategic goals
Prepare strategic plan
Evaluate and select strategic options
Implementation of corporate strategy
Implementation steps
Analysis of strategic changes → Decomposition and implementation of strategic plans → Assessment and incentives for strategic implementation
Implementation model
Command type
The senior managers of the enterprise propose the enterprise strategy and make decisions → announce the enterprise strategic arrangements to the strategy executors and promote their implementation
Features: Mandatory; considers how to formulate an optimal strategy
transformational
While formulating strategies, we also pay more attention to how to implement them. At the same time, great emphasis is placed on using organizational structure, incentives and control systems to promote strategy implementation.
Disadvantage: If too much emphasis is placed on the organizational system and structure, strategic flexibility may be lost. This model is suitable for enterprises with greater environmental certainty
Scope of application: Enterprises with greater environmental certainty
cooperative
Expand the scope of responsibilities related to strategy implementation to managers at other levels of the enterprise (middle and grassroots levels), mobilizing the enthusiasm and creativity of managers at other levels
Disadvantages: Strategy is the product of mutual consultation between participants with different views and different purposes, which may reduce the economic rationality of the strategy
Scope of application: Suitable for enterprises with complex environments that lack stability
cultural type
The cooperative participation component has been expanded to a larger scope of the enterprise, striving to involve all employees of the enterprise in the implementation of the enterprise strategy.
Disadvantages: The limitation of this model is that the company's employees must have high quality, the company must consume more manpower and time, and a strong corporate culture may cover up some problems existing in the company
growth
Enterprise strategy is formed from the bottom up from the grassroots units, and its key is to stimulate the creativity of lower-level managers.
Features: The adoption of this model places high demands on senior corporate managers, who must be able to correctly evaluate various suggestions from lower-level managers.
7S model
hardware:
strategy, structure, system
software:
Skills, shared values, style, people
Corporate strategy control
in principle
ensure target
Ensure the achievement of strategic goals through the execution of strategic plans
moderate control
The control process should be strict but flexible, and avoid excessive control.
timely control
Control requires grasping the appropriate timing
Adaptability
Controls should reflect the nature and needs of different business operations
process
Institutional performance standards → measure actual performance → review results → take corrective measures
method
DuPont analysis
Strategic control method based on financial indicators
balanced scorecard
A new performance evaluation method that implements organizational strategies into actionable measurement indicators and target values
Profit Plan Roulette
A performance evaluation model based on corporate strategy
Composition of Profit Plan Roulette
Profit Roulette, Cash Roulette, Net Worth Yield Roulette
Features of Profit Plan Roulette
Return on equity is the highest performance target of the strategy