1.Environmental classification

(1) General environmental analysis method PEST: political and legal economic environment social and cultural technological environment

(2) Specific environment analysis method Five forces model: analysis of potential entrants Substitute products Bargaining strength of buyers and sellers Industry competitors

(3) Internal environment comprehensive analysis method SWOT: Strengths Weaknesses Opportunities Threats

(4) Analysis method for environmental changes

(1) Classical decision-making model. perfect rationality assumption Master all information, eliminate uncertainty, and logically and rationally evaluate various methods of decision-making. make optimal decisions

(2) Behavioral decision-making model. bounded rationality assumption Using insufficient and incomplete information to pursue "satisfaction" under the constraints of bounded rationality Choose a satisfactory solution

(3) Political decision-making model. irrational decision making Build alliances, gather information through mutual communication, and reach consensus through debate and bargaining. reach a compromise

(1) Decision-making background research methods

(2) Uncertainty model of decision-making background

(3) Analysis steps of decision-making background: clarify the decision-making topic, propose hypotheses, collect data, organize data, trend prediction and evaluation

programmed decision making policy rules and regulations adaptive decision-making approach Progressive empirical creative decision-making methods Brainstorming divergent thinking program

collective decision making approach Brainstorming, Delphi technique, nominal group method, electronic meetings

Quantitative decision-making methods Deterministic decision-making method, risk-based decision-making method, uncertain decision-making method, linear programming method, cost-quantity analysis method, expected value method, decision tree method

1.Brainstorming Basic idea Think freely and freely, speak your mind without restraint rule : Criticism is not allowed. No matter how absurd, bizarre, or unreasonable the speech is, no one is allowed to post critical opinions. The more the merrier, encourage participants to express their ideas, the more solutions the better. Supplements are allowed. The speaker can make supplements based on other ideas. Supplement and improve to form new ideas and plans. The brainstorming method was first proposed by American creative engineer Osborne in 1939. The time arrangement is generally 1-2 hours, and the number of participants is 5-6