MindMap Gallery How companies position themselves in the market
The first-level theme of enterprise market positioning is to determine target customers and their needs through market research and competitor analysis, then formulate unique selling points, positioning goals and market segmentation, and finally select suitable market positioning methods and strategies, and implement corresponding measures .
Edited at 2022-07-11 10:27:20Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
How companies position themselves in the market
Target customers
Determine the characteristics and needs of target customers
Research consumer behavior and preferences
Collect data and information through market research
Obtain consumer opinions and feedback based on questionnaires
Analyze market reports and trends
Analyze competitors’ target customers
Research your competitors’ consumer base
Compare preferences and behaviors of different customer groups
Develop portraits of target customers
Characteristics such as gender, age, geographical location, income level, etc.
Hobbies, purchasing habits, values and other needs
market research
Research methods and tools
Questionnaire
Design issues and options
Select survey target group
Analyze and interpret survey results
Interviews and focus groups
Choose the right person to interview
Design interview guide and topics
Analyze interview and discussion results
Data analysis and statistics
Collect and organize market data
Analyze data using statistical methods
Purpose and significance
Understand target customers and market needs
Discover market opportunities and potential needs
Verify the viability of a product or service
competitor analysis
Gather competitor information
Web searches and media coverage
Monitor competitor advertising and promotions
Track competitor sales and market share
Analyze competitors’ strengths and weaknesses
Product features and innovation
Brand image and market position
Customer relations and service quality
Compare yourself to your competitors
Analysis of strengths and weaknesses
Development of market positioning and differentiation strategies
unique selling point
Product or service features and benefits
Develop new products or improve existing products
Technical innovation and design practicality
Solve problems and meet needs
Provide unique services and experiences
Customized and personalized services
Efficient and convenient delivery method
Market positioning that highlights unique selling points
Build brand image and market awareness
Match the needs of target customers
Targeting
Select market segments and target customers
Based on market research and competitor analysis
Determine the size and growth potential of the market
Choose the right target customer group
Set positioning goals and strategies
Differentiation from competitors
Product features and unique selling points
Customer relations and service quality
Pursue market share and profit maximization
Seize market share and leadership position
Improve sales and product competitiveness
Market demand
Understand market needs and trends
Collect and analyze market data and reports
Observe consumer behavior and buying trends
Determine market fit of product or service
Meet the needs and expectations of target customers
Forecast market needs and changing trends
market segmentation
According to the different characteristics and needs of target customers
Divide the market into different segments
Select the most advantageous market segments for targeting
Analyze the characteristics and potential of market segments
Determine market size and growth rate
Research consumer behavior and trends in market segments
Market positioning method
Choose appropriate positioning methods based on target customers and product characteristics
Positioning based on product features
For example, focusing on quality, innovation, etc.
Positioning based on target customers
For example, positioning it as high-end, mass, young people, etc.
market positioning strategy
Choose the right market positioning strategy
Differentiated positioning from competitors
Highlight the unique selling points of your product or service
Positioning as a market leader
Provide a full range of products and services
Positioning as a market challenger
Competitive prices and sales channels
Market positioning implementation
Develop implementation plan and timeline
Determine market positioning goals and strategies
Allocate resources and develop budgets
Evaluate and adjust market positioning effectiveness
Monitor market share and sales
Collect customer feedback and satisfaction surveys