MindMap Gallery New Media Operation-5 Event Operation
This is a mind map about new media operations-5 event operations, including basic knowledge of event operations, event preparation, event planning, event execution, etc.
Edited at 2023-12-08 15:01:33This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
New media event operation
Basic knowledge of event operation
Understand event operations
The main role of the activity
Improve brand influence
Attract large numbers of new users
Increase product sales
Improve user loyalty
Type of activity
for-profit activities
for sales purposes
Usually profit sharing is the breakthrough point
Attractiveness should be enhanced with fun
Product or brand promotion activities
Charitable activities
product launch
Customer Rewards Campaign
Event operation steps
Event preparation
Clarify the purpose of the activity
Identify target users
Clarify the theme of the event
event planning
Conceive an overall plan for the event
theme
time
Place
object
process
personnel
Budget
Estimated use of campaign funds
publicity
site
materials
service
equipment
FOOD
commuting
Feasibility verification
financial support
Adequate staff
Organizational skills
F
Project Evaluation
make plan
Sorting process
Determine the position
Staffing
Clear responsibilities
Set up a plan
back up plan
subtopic
activity execution
pep meeting
Preparatory work
process control
Activity summary
data collection
data analysis
Effect evaluation
Preparation for the event
Determine the purpose of the activity
Profit purpose
Mostly carried out during holidays
Target sales
push to the ground
site
facility
reception capacity
Goods delivery
network
Platform channel
Activities
network pressure
Goods delivery
logistics
Promotion
Promote brand
Push products
Promote corporate image
type of activity
New product launch
User networking
Promotional activities
Redeem
Benefits for old users
Clarify the theme of the event
Based on user data analysis
easy to understand
Simple steps
Interesting
Xin Shixiang once held a "Book Throwing Campaign" event. He threw 10,000 books on the subways, flights and ride-hailing cars in Beijing, Shanghai and Guangzhou. Every book thrown out had a "Book Throwing Campaign" sticker on it. Participants who find the books can take away the books and read them for free. By scanning the QR code, you can also see the message from the person who lost the book. This activity theme is very interesting and can encourage users to actively participate and share.
inject emotion
Juhuasuan, together with Xiaolongkan and Yunnan Baiyao, jointly launched a hot pot social gathering with the theme of "Hot Pot Gathering Society", focusing on the contemporary young people's outlook on friendship and loneliness. activities is a typical example. The "Hot Pot Jushe" launched by Juhuasuan this time focuses on hot pot socializing, using hot pot as a social language, and conveys the warmth and true love of the world to everyone suffering from "urban autism" through the heat of hot pot, allowing consumers to Create a different understanding of lifestyle, thus increasing the value of the brand.
clear interests
50% off sitewide
holiday discounts
Seasonal discounts
member day
clearance sale
Buy for one dollar
During the Spring Festival in Shijiazhuang in 2012, a supermarket had a promotion. One yuan bought 50 kilograms of rice, one yuan bought a bottle of shampoo... which led to looting and almost caused a stampede.
First 100 free
Many supermarkets give away eggs for free in the morning, and many elderly people line up to get eggs.
Event planning
Concept of activity vocabulary plan
Purpose of activity
sell products
what to sell
To whom to sell?
How much
How much to sell
advertise
Who to promote
What to promote
To whom to promote
How to promote
Theme of the event
Activity form
Activity channels
Activity carrier
Event name
activity time
holidays
anniversary
Customize special days
Location of event
on-line
ground
active object
user
Potential users
new user
Old users
VIP
Guest
Partners
place
celebrity
expert
own side
senior representative
business representative
Spokesperson
activity flow
publicity
preheat
start up
implement
Finish
Summarize
organization of events
Editing positions
Division of responsibilities
Staffing
activity execution
Event budget
materials
site
equipment
personnel
commuting
channel
Xuanfa
FOOD
Important things to do in event planning
cost budget
A business activity budget table
Detailed arrangements for activities
Event schedule for a company’s new product launch conference
Event Planning Tips
give benefits
Free gifts, lottery and other activities can be used to directly give users benefits. For example, Alipay is a representative of planning activities by giving benefits. From the "Collect Five Blessings" activity to the "Wish you to become a Chinese Koi" forwarding lottery, they have attracted a large number of users. Users participate. As for the "Wish You Become a Chinese Koi" forwarding lottery, the prizes include prizes provided by multiple organizations around the world, such as free limited edition bags of a certain brand, mobile phones, etc., thus attracting more than 3 million users to participate.
Drawing on emotions
The "Love Recycling·Missing Recycling Shop" event is an offline event held by Aihuishou during the Mid-Autumn Festival. At the event site, it set up a missing shop. Users can fill in the Mid-Autumn message cards and post them on the missing wall of the missing shop. On the website, enter the hut to pose and take a silhouette photo, then share it on WeChat Moments to get a printed version of the photo. . In addition, users can also participate in Aihuishou's online WeChat event "A Letter to XX", express their thoughts to family or friends on the event page, and say to them the words that have always been stored in their hearts. if. This event attracted a large number of users to participate, and quite a few messages were left on the walls of remembrance in various cities. It incorporated emotions into the event and greatly enhanced the brand image.
Take advantage of festivals
Festival analysis
origin
significance
connotation
empathy point
bridging
Product and brand analysis
Function
selling point
Target customers
Junction
bridging
Cross-border
For example, the “Final Fantasy The initial publicity attracted a lot of attention from gamers. On the first day of the event, gamers purchased nearly 50,000 packages, and all packages in some stores were sold out.
Execution of activities
Promote events well
Make a good stunt
sense of urgency
sense of scarcity
reality
Moderate
Confirm activity process
Control the pace of activities
Atmosphere rhythm control
Navy warm-up
emotional arousal
Emotional
Emotional calm
time rhythm control
start
crescendo
climax
weaken
End
Summary of activities
Evaluate activity effectiveness
Determine evaluation indicators
Sales revenue
Sales volume
gross profit, net profit
Brand influence
customer satisfaction
Changes in the number of users
User conversion changes
Determine the weight of evaluation indicators
Indicator sorting
Index Weight
Determine the quantitative standards for various indicators
Numerical type
hierarchical
Judgmental type
Collect information needed for evaluation
Statistics of various departments
Implementer evaluation
Survey data
Activity evaluation summary
Activity review
Review event goals
Compare campaign results
Whether the purpose of the activity is achieved
Does the data match expectations?
Is the efficiency as expected?
How does it compare to similar activities?
In-depth analysis of the reasons
Parts that are not as expected
missing part
looking for reasons
Suggest plans
form summary report
Basic knowledge of event operation
Understand event operations
The main role of the activity
Improve brand influence
Attract large numbers of new users
Increase product sales
Improve user loyalty
Type of activity
for-profit activities
for sales purposes
Usually profit sharing is the breakthrough point
Attractiveness should be enhanced with fun
Product or brand promotion activities
Charitable activities
product launch
Customer Rewards Campaign
Event operation steps
Event preparation
Clarify the purpose of the activity
Identify target users
Clarify the theme of the event
event planning
Conceive an overall plan for the event
theme
time
Place
object
process
personnel
Budget
Estimated use of campaign funds
publicity
site
materials
service
equipment
FOOD
commuting
Feasibility verification
financial support
Adequate staff
Organizational skills
F
Project Evaluation
make plan
Sorting process
Determine the position
Staffing
Clear responsibilities
Set up a plan
back up plan
subtopic
activity execution
pep meeting
Preparatory work
process control
Activity summary
data collection
data analysis
Effect evaluation