Creating personal IP means creating personal influence. Personal time and energy are limited, so focus on doing one thing effectively in the long term.
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02 Build a personal brand and accurately position yourself
What is a personal brand?
definition
personal influence in a certain field
【Field】Social media, career, public domain
[Influence] Image, reputation, recognition, etc.
The essential
Discover your own core values and use this as the starting point to conduct self-management.
Build your own professionalism, accumulate social currency assets, and find C-end users
Card slot
Manage other people's perceptions, that is, other people's impressions of you
How and what do you want others to know you
Personal image, abilities, values, etc.
Continuously iterate to achieve the best communication
3 steps to target your target audience
Understand your strengths and which areas to position yourself in
Deeply cultivate and output accurate content to create resonance
Data analysis to develop audience portraits
How to build a personal brand?
1. Image (avatar)
Consistent across the entire network
Highlight the key points
value
Features
neat and tidy
Distinctive
2. name
Emphasize key elements
Within 7 characters
3. representative video
5 1 minute
1. Self introduction
Who am I
2. hobby
What resonates
3. Specialties
When provide value
4. Customer Testimonials
How effect feedback
5. product and service
Where connection monetization
4. product list
Effective communication and interaction, a way to generate links