Use scientific methods, choose reasonable plans, and achieve the entire process of corporate business goals 1. Decision-making must have clear goals; 2. Decision-making must have multiple feasible options to choose from; 33. Decision-making is based on investigation, comprehensive analysis, evaluation and selection.

length of time

importance

envirnmental factor

goal of decision

The main body of decision-making, the most basic element

The starting point for decision-making, indicating the direction and measurement standards, and also providing a basis for the implementation of decisions

is the premise for decision-making

Prerequisites for business decision-making

Comply with SMART principles

Business decision-making lies in choice. Without choice, there is no decision-making.

1. Feasibility 2. Completeness 3. Mutual exclusivity

The most critical step in decision-making is the decision-making; 1. Whether the corporate goals can be achieved; 2. Whether it is scientific and reasonable; 3. Scientifically applicable; 4. Whether it is standardized

1. Ensure the implementation progress; 2. Determine the person responsible for the implementation of the plan; 3. Establish smooth information communication; 4. Supervise and control to solve problems during implementation

After the plan is implemented, testing and evaluation will be carried out to provide necessary reference for the next decision-making.

1. Concept: In order to maximize customer value, enterprises integrate internal and external production factors, build business systems, promote the establishment of partnerships, and form unique core competitiveness. Goal: To achieve the goal of long-term sustainable profitability; the business model expresses the core logic of corporate value activities

Specific performance

The business model is a holistic and systematic

Characteristics of a successful business model

1. Positioning: It reveals the strategic direction, unique value and target customers of the company, and clarifies what products and services the company provides to achieve customer value. It is the first element of the business model, including strategic positioning, value positioning, customer positioning, Business positioning, product positioning, etc. (2) Resources and capabilities: (3) Business system: the core of the business model (4) Profit model: (5) Cash flow structure: (6) Corporate value: an important criterion for judging the quality of a company’s business model

Business model canvas is an effective tool for analyzing business models

(1) Value analysis upper right: value proposition, customer segmentation, customer relationship, channel access

(2) Infrastructure analysis: important partners, core resources, key businesses

(3) Profit analysis: cost structure, revenue sources

Use people's knowledge, experience and wisdom to evaluate and select the best decision-making options

1. Brainstorming method, also known as thinking resonance method

2. Delphi method, also known as expert survey method, pioneered by RAND Corporation

3. Nominal group technique

4. Gordon's method, also known as synecdoche method

1. Deterministic decision-making method

2. Risk-based decision-making methods (statistical decision-making and random decision-making)

3. Uncertain decision-making method

5. Principle of equal probability (maximize the sum of additions)