growth strategy

stable strategy

contraction strategy

Cost leadership strategy

Differentiation Strategy

centralization strategy

starting point. The main purpose is to evaluate the key factors affecting the current and future development of the enterprise.

Strategic goals are the basic basis and starting point for enterprises to formulate strategies, and are the guidelines for strategy implementation and the evaluation criteria for strategic control.

The six main contents of the strategic goal system:

The basic goal of any corporate strategy is to obtain strategic competitiveness and excess profits

Methods to measure the competitive advantages of different companies

1||| political environment factors

2||| economic environment factors

3||| technical environment factors

4||| ecological environment factors

5||| legal environment factors

6||| social environmental factors

1||| Consider each factor separately and identify the factors that need to be considered most

2||| Carefully analyze these factors and clarify their impact on corporate strategy

3||| Evaluate these factors and identify key strategic factors

（1） Analysis of the degree of competition among existing enterprises

（2） Competitive threat analysis of new entrants

（3） Threat analysis of substitute products or services

（1） Analysis of bargaining power between enterprises and suppliers

（2） Analysis of bargaining power between enterprises and customers

（3） Michael Porter’s “Five Forces Model”

Consumption segmentation, consumption motivations and consumers’ unmet needs

Key factors to maintain competitive vitality of enterprises

It is mainly measured from several aspects: R&D plan, R&D organization, R&D process and R&D effect.

Mainly involves five aspects: production process, production capacity, inventory management, human resources management and quality management

Product competitiveness, sales activity ability, market decision-making ability

Ability to raise funds

Profitability in using and managing funds raised

Division of tasks in the functional management system

Job responsibilities

Centralization and decentralization situations

Organizational structure (line functions, business units, etc.)

Matching management level and management scope

Advantages over the company's competitors

valuable to customers

Difficult to imitate or copy

Internal logistics, production operations, external logistics, marketing, service

Procurement, technology development, human resource management, corporate infrastructure

Value activities themselves, internal connections in the value chain, and vertical connections in the value chain

financial level

customer level

internal business process level

learning and growth aspects

1||| Determine the shareholder value gap

2||| Align your customer value proposition

3||| Determine value improvement timeline

4||| Identify value creation processes or strategic themes

5||| Improve strategic asset readiness

6||| Determine strategic action plans and budget